Collections Trust Skills Seminar - 'Going Digital'

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Collections Trust Skills Seminar - 'Going Digital'

  1. 1. Digital & your museum Nick Poole, CEO, Collections Trust These slides are online at http://www.slideshare.net/nickpoole Contact me @NickPoole1
  2. 2. Welcome!
  3. 3. Contents • • • • • • • • Technology and you Where to fit ‘Digital’ into your museum Think big, start small... Benchmarking your museum Sharing Collections online Built to last – planning for digital sustainability Funding Digital projects Sources of help and advice
  4. 4. Put your hands up if you...
  5. 5. Put your hands up if you... • Use a set-top-box to record and watch telly
  6. 6. Put your hands up if you... • Use a set-top-box to record and watch telly • Own a smartphone
  7. 7. Put your hands up if you... • Use a set-top-box to record and watch telly • Own a smartphone • Have a Facebook account
  8. 8. Put your hands up if you... • Use a set-top-box to record and watch telly • Own a smartphone • Have a Facebook account • Have edited a website
  9. 9. Put your hands up if you... • Use a set-top-box to record and watch telly • Own a smartphone • Have a Facebook account • Have edited a website • Have edited wikipedia
  10. 10. Put your hands up if you... • Use a set-top-box to record and watch telly • Own a smartphone • Have a Facebook account • Have edited a website • Have edited wikipedia • Spend a lot of your evenings looking like this..
  11. 11. “Where do I put ‘digital’ into my museum so that it is most effective? Does it sit with marketing or curatorial?”
  12. 12. MISSION
  13. 13. MISSION POLICIES & PLANS
  14. 14. MISSION POLICIES & PLANS FACILITIES
  15. 15. MISSION POLICIES & PLANS COLLECTIONS FACILITIES
  16. 16. MISSION POLICIES & PLANS STAFF COLLECTIONS FACILITIES
  17. 17. MISSION POLICIES & PLANS STAFF SERVICES COLLECTIONS FACILITIES
  18. 18. MISSION POLICIES & PLANS STAFF SERVICES BUSINESS MODEL COLLECTIONS FACILITIES
  19. 19. MISSION POLICIES & PLANS STAFF SERVICES BUSINESS MODEL COMMUNICATIONS COLLECTIONS FACILITIES
  20. 20. MISSION POLICIES & PLANS STAFF SERVICES BUSINESS MODEL COMMUNICATIONS COLLECTIONS FACILITIES CULTURE
  21. 21. MISSION POLICIES & PLANS STAFF SERVICES BUSINESS MODEL COMMUNICATIONS COLLECTIONS FACILITIES CULTURE DIGITAL!
  22. 22. A great digital museum is simply a great museum that is designed around the way people live now.
  23. 23. Think big, start small Get started Get started Find where you Find where you are are Quick Wins Quick Wins Promote Promote yourself online yourself online Open up Open up collections collections online online Create great Create great content content Think about Think about Systems Systems Generate Generate income income Go social Go social Embrace Embrace Participation & Participation & Engagement Engagement Manage Digital Manage Digital Assets Assets Sort out Digital Sort out Digital Copyright Copyright Grapple with Grapple with the Technical the Technical Stuff Stuff Measure Measure Success Success Create Create Sustainable Sustainable Digital Content Digital Content Plan for the Plan for the Future! Future!
  24. 24. Digital Benchmarks • A simple diagnostic tool • Mapping progress • Celebrating success • Planning development • An integrated approach
  25. 25. Digital Benchmark “Range Statements” Strategy Level 0 1 2 3 4 5 Description • The organisation has no strategic plan or statement of mission or purpose * • The organisation has a strategic plan or mission which does not reference engagement through technology • The organisation has a strategic plan, which includes projects and programmes, some of which make use of technology. • Digital is not fully integrated into the strategy, which is not regularly reviewed. • The organisation has a strategic plan, which includes projects and programmes, some of which make use of technology. • Digital is integrated into the strategy, which is regularly reviewed. • The organisation has a strategic plan/mission in place which references the use of digital technologies to support core delivery, or it has a separate (but connected) digital strategy in place. • There is at least one digital champion within the senior management of the organisation. • The strategic plan is regularly reviewed and updated. • • • • • The organisation has a strategic plan/mission in place which integrates the use of digital technologies to support core delivery. The digital elements of the plan are owned and championed at a senior (Board & management) level and supported by appropriate budgets. Digital technologies are embedded across all teams/departments of the organisation. Digital delivery and engagement through technology are embedded within the organisation’s performance framework. The strategic plan is regularly reviewed and updated.
  26. 26. Mid-sized regional museum
  27. 27. Smaller museum
  28. 28. Showing progress
  29. 29. Willing volunteers please!
  30. 30. Putting your Collections online • Having things online does not automatically lead to access • It is a significant investment of time and effort • It is important to be clear about why you want to do it and what you want people to be able to do with them • Think big, but start small!
  31. 31. What people want from online collections… CONTENT A BIT A LOT METADATA
  32. 32. What people want from online collections… CONTENT FUN A BIT A LOT METADATA
  33. 33. What people want from online collections… CONTENT FUN A BIT A LOT RESEARCH METADATA
  34. 34. What people want from online collections… CONTENT FUN OUTREACH LEARNING A BIT A LOT RESEARCH METADATA
  35. 35. What people want from online collections… CONTENT FUN OUTREACH LEARNING A BIT A LOT AGGREGATION RESEARCH COLLECTIONS MANAGEMENT 38 METADATA DATA MINING
  36. 36. What people want from online collections… CONTENT FUN OUTREACH LEARNING Digitize relatively few things & spend your money on quality and context A BIT A LOT AGGREGATION RESEARCH COLLECTIONS MANAGEMENT 39 METADATA DATA MINING
  37. 37. What people want from online collections… CONTENT FUN OUTREACH Digitize relatively few things & spend your money on quality and context LEARNING A BIT A LOT AGGREGATION Digitize lots of things, use standards and don’t worry too much about promotion RESEARCH COLLECTIONS MANAGEMENT METADATA DATA MINING
  38. 38. “Get your content ready to go anywhere, because it’s going to go everywhere” Be digitally promiscuous!
  39. 39. Culture Grid Click on this… www.culturegrid.org.uk
  40. 40. Google Cultural Institute http://g-cultural-institute.appspot.com/signup and this
  41. 41. Wikimedia Commons http://commons.wikimedia.org and this
  42. 42. Without some kind of structure for metrics and evaluation in place, it can be very hard to see when you’re making progress.
  43. 43. C24 Let’s Get Real Set up analytics… http://weareculture24.org.uk/lets-get-real-resources/
  44. 44. Planning for digital sustainability • Failing to plan = planning to fail! • Digital is not a separate project • Always think ‘what would I do if this were made of wood’ • Use industry standards • Don’t be an amateur developer!
  45. 45. Funding Digital projects • Heritage Lottery Fund Funding Framework – http://www.collectionslink.org.uk/programmes/hlf – http://www.hlf.org.uk • Arts Council England funding programmes – http://www.artscouncil.org.uk/funding/apply-for-funding/ • Arts Council England Digital R&D Fund – http://www.artscouncil.org.uk/funding/our-investment/fundingprogrammes/digital-randd-fund-for-arts-and-culture/
  46. 46. Funding Digital projects • Arts & Humanities Research Council – http://www.ahrc.ac.uk/Funding-Opportunities/Pages/FundingOpportunities.aspx • Join a Collections Trust project! – http://www.collectionslink.org.uk/programmes/european-projects • CORDIS EU Programme Funding – http://cordis.europa.eu/home_en.html
  47. 47. Further information & resources • www.collectionslink.org.uk - networks, advice, examples, tools • www.jiscdigitalmedia.ac.uk - digitisation • http://pro.europeana.eu – advice, expertise, copyright in Europe • www.museumsandtheweb.com – example projects • http://www.londonmuseumsgroup.org/share-london/ - resources • http://www.si.edu/bestofbothworlds - inspiration!
  48. 48. Networks & communities
  49. 49. Digital Engagement Framework http://www.digitalengagementframework.com/
  50. 50. Thank you! These slides online at http://www.slideshare.net/nickpoole
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