Benchmarking Digital in the Culture Sector

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Presentation to the Wikimedia UK #GLAMwiki event looking at methodologies for benchmarking digital activity in the culture sector.

Presentation to the Wikimedia UK #GLAMwiki event looking at methodologies for benchmarking digital activity in the culture sector.

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  • 1. Benchmarking DIGITAL in the culture sector A Collections Trust presentation. GLAM-WIKI. April 2013
  • 2. @NickPoole1www.collectionslink.org.uk/discover/sustaining-digital www.slideshare.net/nickpoole
  • 3. DELOITTE WILL CHARGE YOU £10,000 for this presentation (probably)
  • 4. CELEBRATE SUCCESSES IDENTIFY WEAKNESSES WHYBenchmarking ADVOCATE FOR FUNDING BENCHMARK? BRING PEOPLE WITH YOU BE MORE STRATEGIC/HOLISTIC
  • 5. "Would you tell me, please, which way I ought togo from here?""That depends a good deal on where you want toget to," said the Cat."I don’t much care where--" said Alice."Then it doesn’t matter which way you go," saidthe Cat."--so long as I get SOMEWHERE," Alice addedas an explanation."Oh, you’re sure to do that," said the Cat, "if you
  • 6. A DIGITALLY-LITERATEDISEMPOWEREDWORKFORCE BY THEIR ORGANISATION’S DIGITAL STRATEGY Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”
  • 7. Collections Trust/SHARE Museums East Research‘Attitudes to and Perceptions of Technology in Museums”
  • 8. Collections Trust/SHARE Museums East Research‘Attitudes to and Perceptions of Technology in Museums”
  • 9. “The digital agenda and its link to access for collections is not being incorporated intoorganisation wide strategies, or through the development of individual digital strategies.”“Engagement with digital media is not written into job descriptions or projectdevelopment and it should be.”“The lack of expertise, skills and knowledge within the workforce means thatdevelopments in this area are often left to one or two key people who have a personalinterest.”“There is a lack of knowledge of how to measure or evaluate impact of some aspects ofdigital media, for example, not knowing how to use simple tools of evaluation i.e. Googleanalytics.”“Issues relating to copyright are a barrier to developing use with collections; a lack ofknowledge and understanding paralyses staff from developing solutions.”“It needs to be an interwoven aspect of museum work, not an add-on. I believetechnology can help us to repurpose content, so that we might create something once,but use it in lots of different ways.” Collections Trust/SHARE Museums East Research ‘Attitudes to and Perceptions of Technology in Museums”
  • 10. DIGITAL HAS TO BECOMECORE BUSINESS (but we’re not quite there yet)
  • 11. USINGRANGE STATEMENTS (because range statements are COOL)
  • 12. Digital Strategy0. No plan or strategy in place1. There is a plan, but it doesn’t mention digital2. There is a plan, which mentions digital, but not in an integral way & is not reviewed3. There is a plan which is regularly reviewed & integrates digital4. There is a plan which is regularly reviewed, integrates digital into core activity & is owned by at least one senior stakeholder5. The organisation has a strategic plan/mission in place which integrates the use of digital technologies to support core delivery. • The digital elements of the plan are owned and championed at a senior (Board & management) level and supported by appropriate budgets. • Digital technologies are embedded across all teams/departments • Digital delivery and engagement through technology are embedded within the organisation’s performance framework. • The strategic plan is regularly reviewed and updated.
  • 13. Content delivery0. The organisation does not publish or share digital content1. The organisation makes digital media available via its own website under T&C2. Some media made available to 3rd parties under license (eg. apps, websites)3. Media is licensed for re-use under CC or equivalent, organisation proactively encourages 3rd party re-use4. Media is made available for re-use as above via a closed channel (eg. keyed API)5. Media is made freely available for commercial & non-commercial re-use via an open channel (eg. well-documented open API)
  • 14. STRATEGY 5 4 REVENUE PEOPLE 3 2 1ENGAGEMENT 0 SYSTEMS ANALYTICS DIGITISATION CONTENT DELIVERY
  • 15. STRATEGY 5 4 REVENUE PEOPLE 3 2 1ENGAGEMENT 0 SYSTEMS ANALYTICS DIGITISATION CONTENT DELIVERY
  • 16. STRATEGY 5 4 REVENUE PEOPLE 3 2 1 2012ENGAGEMENT 0 SYSTEMS 2011 ANALYTICS DIGITISATION CONTENT DELIVERY
  • 17. WHAT DO WE KNOW SO FAR?
  • 18. • Photos are the most commonly-digitised format• 83% of cultural heritage institutions have a digital collection• c20% of collections have been digitised (c57% still to do)• 50%+ collect born digital materials;• 34% of institutions have a digitisation strategy;• 24% have a written digital preservation strategy• 85% use stats to monitor use of digital collections;• 3.3% (avg) of paid staff working full time on digitisation. http://www.enumerate.eu/fileadmin/ENUMERATE/documents/ENUMERATE-Digitisation-Survey-2012.pdf
  • 19. THIS IS A PROCESS, GLAM DON’T FULLY-FORMEDSPRING INTO PUBLISHING LINKED OPEN DATA
  • 20. IT TAKES TIME & NEEDS TO BE NURTURED (AND CELEBRATED ALONG THE WAY)
  • 21. @NickPoole1www.collectionslink.org.uk/discover/sustaining-digital www.slideshare.net/nickpoole