SolveHard(ware)ProblemsNick Pinkston@nickpinkstonWednesday, June 12, 2013
Nick’s ProjectsWednesday, June 12, 2013
• Get space creatively• Behind every hackerspace is a cool landlord• Get members first, get them to pay up• Be open to the ...
• Started as distributed fabbing marketplace• Don’t do this...• Then automated 3D printing• Then injection mold quoting so...
17 Meetups+5000 MembersWednesday, June 12, 2013
Wednesday, June 12, 2013
Why Hardware Startups?• Real Problems: Food, water, shelter,medicine... We can’t solve these byjust adding software - new ...
Prototyping is SolvedWednesday, June 12, 2013
Manufacturinghasn’tchanged in100 yearsWednesday, June 12, 2013
Development EnvironmentsSublime Text Autodesk InventorWednesday, June 12, 2013
How fast can you debug?Instantly “I’ll get to it...”Wednesday, June 12, 2013
DFM Plug-ins Full-auto FactoryWednesday, June 12, 2013
Making CAD an IDEPartLibrariesValidateQuotePress:“Make”ShareSimulateWednesday, June 12, 2013
Wednesday, June 12, 2013
PotpourriWednesday, June 12, 2013
EngineeringSuperpowersWednesday, June 12, 2013
MechE ToolsWednesday, June 12, 2013
EE ToolsWednesday, June 12, 2013
The Robot WarsBaxter RobotMasterWednesday, June 12, 2013
Digital Manufacturing isthe Real Movement• 3DP is currently overhyped, but it is greatfor prototyping and as a Gateway Dru...
Manufacturing Physics• Feature formation efficiency (x = speed)• Molding is x^3, SLS = x^2, FDM = x• Material Compatibility...
Nothing is ever Democratized“Good, Fast, Cheap - pick two”- Engineering MaximComputers?Are datacenters just abunch of MacB...
Vertical is Back• Who: SpaceX,Tesla,Apple, Makerbot,3D Robotics, OpenROV, etc.• HybridVertical & Core Competencies• Hyunda...
Engineering ConservatismSoftwareEngineering(minutes)ElectricalEngineering(days)MechanicalEngineering(weeks)CivilEngineerin...
Manufacturers don’t wantyour help• Still focused on big players and mass production• Don’t make their own software / elect...
Distributed Productionis a CanardDistributed / Democratized Prototyping is RealWednesday, June 12, 2013
Machine cost doesn’t matter• Machine vs. Unit vs. Setup Cost• Facebook is capital intensive:• $1.8B Datacenter + $53M/YR e...
THANKS!nickpinkston@gmail.com@NickPinkstonWednesday, June 12, 2013
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Talk at Ken Goldberg's Berkeley Lab - June 12th

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Ken wanted me to talk about what we're doing at Plethora and beyond, so I mashed up some slides / ideas and let fly!

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Transcript of "Talk at Ken Goldberg's Berkeley Lab - June 12th"

  1. 1. SolveHard(ware)ProblemsNick Pinkston@nickpinkstonWednesday, June 12, 2013
  2. 2. Nick’s ProjectsWednesday, June 12, 2013
  3. 3. • Get space creatively• Behind every hackerspace is a cool landlord• Get members first, get them to pay up• Be open to the community, open shopWednesday, June 12, 2013
  4. 4. • Started as distributed fabbing marketplace• Don’t do this...• Then automated 3D printing• Then injection mold quoting softwareWednesday, June 12, 2013
  5. 5. 17 Meetups+5000 MembersWednesday, June 12, 2013
  6. 6. Wednesday, June 12, 2013
  7. 7. Why Hardware Startups?• Real Problems: Food, water, shelter,medicine... We can’t solve these byjust adding software - new machinesand devices need to be made.• Big Companies aren’t moving fastenough - we need startups to solve thesehardware problems faster and more widely.Wednesday, June 12, 2013
  8. 8. Prototyping is SolvedWednesday, June 12, 2013
  9. 9. Manufacturinghasn’tchanged in100 yearsWednesday, June 12, 2013
  10. 10. Development EnvironmentsSublime Text Autodesk InventorWednesday, June 12, 2013
  11. 11. How fast can you debug?Instantly “I’ll get to it...”Wednesday, June 12, 2013
  12. 12. DFM Plug-ins Full-auto FactoryWednesday, June 12, 2013
  13. 13. Making CAD an IDEPartLibrariesValidateQuotePress:“Make”ShareSimulateWednesday, June 12, 2013
  14. 14. Wednesday, June 12, 2013
  15. 15. PotpourriWednesday, June 12, 2013
  16. 16. EngineeringSuperpowersWednesday, June 12, 2013
  17. 17. MechE ToolsWednesday, June 12, 2013
  18. 18. EE ToolsWednesday, June 12, 2013
  19. 19. The Robot WarsBaxter RobotMasterWednesday, June 12, 2013
  20. 20. Digital Manufacturing isthe Real Movement• 3DP is currently overhyped, but it is greatfor prototyping and as a Gateway Drug• Prototyping is close to solved• Production is the real problemWednesday, June 12, 2013
  21. 21. Manufacturing Physics• Feature formation efficiency (x = speed)• Molding is x^3, SLS = x^2, FDM = x• Material Compatibility (melting points, etc.)• Don’t Fight Entropy: melting vs. formingWednesday, June 12, 2013
  22. 22. Nothing is ever Democratized“Good, Fast, Cheap - pick two”- Engineering MaximComputers?Are datacenters just abunch of MacBooks?Printers?Why does Print-on-Demand exist?Wednesday, June 12, 2013
  23. 23. Vertical is Back• Who: SpaceX,Tesla,Apple, Makerbot,3D Robotics, OpenROV, etc.• HybridVertical & Core Competencies• Hyundai built their own steel millWednesday, June 12, 2013
  24. 24. Engineering ConservatismSoftwareEngineering(minutes)ElectricalEngineering(days)MechanicalEngineering(weeks)CivilEngineering(months)Conservatism is driven by iteration time and riskScrewing up(debugging) is howyou have to work.Screwing up is veryexpensive.Don’t do it!One iteration, if itbreaks:“You’re Fired!”It’s going to take afew boards to get itright.Wednesday, June 12, 2013
  25. 25. Manufacturers don’t wantyour help• Still focused on big players and mass production• Don’t make their own software / electronics.Allof them are mech. engineers / machinists• “What’s MAKE Magazine?”-Youth coordinator for manufacturing magazineWednesday, June 12, 2013
  26. 26. Distributed Productionis a CanardDistributed / Democratized Prototyping is RealWednesday, June 12, 2013
  27. 27. Machine cost doesn’t matter• Machine vs. Unit vs. Setup Cost• Facebook is capital intensive:• $1.8B Datacenter + $53M/YR electricity• $1.5B 2012 RevenueWednesday, June 12, 2013
  28. 28. THANKS!nickpinkston@gmail.com@NickPinkstonWednesday, June 12, 2013

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