Fort Worth Transportation Authority
  Densenetwork of public-use bicycles, designed to extend the reaches of existing public transportation systems  The “Fi...
Current Systems:    Upcoming Systems:  Charlotte          Portland  Denver             Chicago  Boston             S...
  Received $1M start-up money from DNC   Host Committee in 2008  Sponsors include Kaiser Permanente, BP   and Suncor Ene...
  First Year:  •    500 bikes, 50 stations  •    102,981 Rides  •    34,000 members  •    43.16% B-Cycle trips replaced c...
  Fastest growing city in US (pop. over   500,000)  1.8 million residents and employees by   2030.  Off-street paved bi...
  76% would use a bike sharing program if Fort Worth  had one, while 10% would not.  •  78% of bike owners would use bike...
  Employees    in Service Area: 96,000*  Tourists: 5,500,000 million/year**  Residents: 600,000 within The T service ar...
  Almosthalf of adult bicyclists are between the ages of 25-44, and make $75,000 or more per year  Advertising          ...
  30Stations with an average of 10 bikes at   each station  Average ½ mile between stations  Concentrated downtown, nea...
  Approximately    $1.43M Capital Startup Cost  •  Awarded $941,000 grant from Federal Transit     Administration in July...
Proposed                       ProposedMembership Fees:                 Usage Fees:  24-hour  - $8.00     $0.00 for the ...
A.    Station SponsorshipB.    AdvertisingC.    Business Partnership
  Branding      at desired, available bike share   station, including…    •  Logo on kiosk                 $30,000 for 1 ...
  Sponsor  listing on the system website and mobile   application, including logo and hyperlink.  Branding on member e-n...
Advertising $1,000 per bike per year  •  Front Basket (left & right panels)  •  Rear Wheel Skirt Guard (left & right pane...
Be a Part of Fort Worth History!            Sponsor Bike Share
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  1. 1. Fort Worth Transportation Authority
  2. 2.   Densenetwork of public-use bicycles, designed to extend the reaches of existing public transportation systems  The “First and Last Mile” of your trip
  3. 3. Current Systems: Upcoming Systems:  Charlotte   Portland  Denver   Chicago  Boston   San Francisco  Washington, DC   New York City  SanAntonio   Austin  Houston   Fort Worth
  4. 4.   Received $1M start-up money from DNC Host Committee in 2008  Sponsors include Kaiser Permanente, BP and Suncor Energy  Formed 501(c)3 non-profit to run system •  Enables receipt of charitable donations  Governing Board of Directors  Created 12 new jobs  Works closely with Denver RTD and City of Denver
  5. 5.   First Year: •  500 bikes, 50 stations •  102,981 Rides •  34,000 members •  43.16% B-Cycle trips replaced car trips •  20% of members combined trips with light rail or bus commutes  Second Year: •  202,731 Rides •  44,000 members •  Adding 280 bikes and 30 stations for third season
  6. 6.   Fastest growing city in US (pop. over 500,000)  1.8 million residents and employees by 2030.  Off-street paved bike path miles: 57.3 miles  Existing on-street bike lane: 16.27 miles  Existing on-street “sharrow” route: 40 miles  Rapidly growing and enthusiastic cycling community
  7. 7.   76% would use a bike sharing program if Fort Worth had one, while 10% would not. •  78% of bike owners would use bike sharing •  80% of those age 25-44 would use bike sharing  69% would use bike sharing as an alternative to driving their vehicle  50% would use bike sharing in combination with public transportation  77% would use bike sharing for social/recreational reasons; 57% for exercise; 41% for errands  84% would use bike sharing Downtown; 73% at West Seventh Street/Cultural District; 51% in Near Southside
  8. 8.   Employees in Service Area: 96,000*  Tourists: 5,500,000 million/year**  Residents: 600,000 within The T service area*2005 population within proposed bike share locations**Fort Worth CVB Website
  9. 9.   Almosthalf of adult bicyclists are between the ages of 25-44, and make $75,000 or more per year  Advertising opportunities - demonstrating a commitment to support healthy and environmentally-friendly transportation  Providesemployees with a healthy alternative to car use, increasing employee physical activity and reducing medical costs.
  10. 10.   30Stations with an average of 10 bikes at each station  Average ½ mile between stations  Concentrated downtown, near transportation hubs (ITC), spreading out to popular destinations •  Sundance Square •  West Seventh Street/Cultural District •  Near Southside/Medical District •  TCU
  11. 11.   Approximately $1.43M Capital Startup Cost •  Awarded $941,000 grant from Federal Transit Administration in July to purchase 30 stations •  The T contributed $100,000 as the local match •  $370,000 is needed to purchase 300 bikes  Estimated $500k Annual Operating Budget •  Membership and User Fees •  Sponsorships •  Advertising •  Partnerships
  12. 12. Proposed ProposedMembership Fees: Usage Fees:  24-hour - $8.00   $0.00 for the first half hour  30-day - $30.00   $1.00 for the second half hour  7-day - $20.00   $4.00 for each half hour  Annual - $80.00 thereafter.
  13. 13. A.  Station SponsorshipB.  AdvertisingC.  Business Partnership
  14. 14.   Branding at desired, available bike share station, including… •  Logo on kiosk $30,000 for 1 year •  Advertisement on display or •  Station naming rights $20,000 for 3 years  Branding on 10 bikes
  15. 15.   Sponsor listing on the system website and mobile application, including logo and hyperlink.  Branding on member e-newsletters, map handouts and other promotional materials.  Regular mentions on system social media platforms.  Sponsor visibility at system launch event  Discounted membership for employees
  16. 16. Advertising $1,000 per bike per year •  Front Basket (left & right panels) •  Rear Wheel Skirt Guard (left & right panels) $2,000 per station display per year •  25.5” X 28.5” Poster (opposite map)Business Partnership Subsidized memberships Discounted products or services
  17. 17. Be a Part of Fort Worth History! Sponsor Bike Share

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