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visitnorway.com SEO audit 06/04/2011
 

visitnorway.com SEO audit 06/04/2011

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Eksempel på Mediakoordinators SEO rapport og innledende SEO analyse.

Eksempel på Mediakoordinators SEO rapport og innledende SEO analyse.
Dette prosjekt er visitnorway.com uten integrasjon mot Google analytics.

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    visitnorway.com SEO audit 06/04/2011 visitnorway.com SEO audit 06/04/2011 Presentation Transcript

    • Pre Sales Report
    • The number of pages of your website indexed in Bing.
      Task Status: You have 34,800 pages of your website indexed in Bing. We have found more pages on your website indexed in Bing than any of your competitors. As long as you do not have a duplicate content issue then this is great!
    • The number of pages of your website indexed in Yahoo.
      Task Status: You have 231,106 pages of your website indexed in Yahoo. We have found more pages on your website indexed in Yahoo than any of your competitors. As long as you do not have a duplicate content issue then this is great!
    • The number of pages of your website indexed in Google Local (Google Places).
      Task Status: We've checked and we cannot find your website in Google Local. You could be losing out on valuable traffic so click on the optimise button to find out how to get listed for free (change location and check again).
    • Our software spider crawls and indexes your website like a search engine to try and identify any issues that might inhibit your site's ability to rank well in search engines.
      Task Status: We have found and crawled 1,026 pages of your website. Either your website has structural issues which are preventing it getting crawled properly or you just do not have enough content to compete effectively. The best competitor has 7.3 times as many pages.
    • The number of pages of your website indexed in Google.
      Task Status: You have 446,000 pages of your website indexed in Google. We have found more pages on your website indexed in Google than any of your competitors. As long as you do not have a duplicate content issue then this is great!
    • The number of pages of your website indexed in Yahoo Local.
      Task Status: We've checked and we cannot find your website in Yahoo Local. You could be losing out on valuable traffic so click on the optimise button to find out how to get listed for free (change location and check again).
      The number of pages of your website indexed in Bing Local.
      Task Status: We've checked and we cannot find your website in Bing Local. You could be losing out on valuable traffic so click on the optimise button to find out how to get listed for free (change location and check again).
      The Open Directory is a human-edited directory of websites. Getting a link from here can be tricky but it's worth the effort.
      Task Status: Super, you're listed in the Open Directory. Not everyone gets in, so this should give your site a welcome boost.
    • A paid listing in the Yahoo Directory can be helpful to your search engine rankings.
      Task Status: We cannot find your website in the Yahoo Directory. It's very easy to get listed as all you have to do is pay them for the privilege!
    • You should add your site to Webmaster Tools (Google, Yahoo and Bing) if you haven't already. Whilst we cannot check this automatically yet, this task is simply here to remind you to set this up for your website and to check it regularly.
      Task Status: Please click on 'Optimise' to configure Google Webmaster Tools integration. We'll then pull data into our system from Google Webmaster Tools to cross-check our results.
    • This test detects over 150 popular website analytics software solutions. With your permission we securely access your website analytics data to give you even greater insights and advice to help improve your search engine rankings.
      Task Status: We've checked your site for Google Analytics sofware package but we cannot find evidence that you have installed one. This is critical to the performance of your website.
    • We test your home page speed and compare it to your competitors. Having a fast loading website is essential to satisfy users and it is also something search engines take into account when ranking sites.
      Task Status: Your home page download speed is 488ms (average last 7 days). Your home page download speed is equal with your next best competitor and 1.4 times faster than the average. That's a pat on the back for your website developers!
    • Your Robots.txt file tells the search engines which pages to access and index on your website and which pages to ignore. It is not essential to add to your website; but it is worth checking that it is properly constructed so that it is not inadvertently telling search engines to ignore important content.
      Task Status: Hey, we've found a robots.txt file - but do you realise what is in it? We found that you are blocking search engines to index your site. It's worth taking a closer look at it.
      A HTML sitemap is a page of your website that outlines the complete structure of your site and that links to all the important pages on your site. It is useful for both search engines and users.
      Task Status: Cool, we've found your HTML sitemap.
      XML sitemaps tell search engine crawlers about the structure of your site and they are very useful in getting all your important content properly indexed.
      Task Status: Well done, we've found a nicely formatted XML sitemap. This is a great way to ensure your content is indexed consistently and frequently by search engines.
    • Short well structured URLs employing relevant keywords are liked by both search engines and users as they convey the meaning of the page and overall site structure.
      Task Status: This needs attention! 57 of 1,026 pages (6%) have search engine friendly URLs. Your competitors' average friendly URLs count is 55%.
      A '404 Page Not Found' page is an error page that is presented when a user or search engine clicks through to a page that does not exist. Create a custom 404 page with a helpful message, a search box and a sitemap will help them get back on track and find the information they were looking for.
      Task Status: This is good - you've got yourself a nice friendly 404 page message.
    • This shows the age of your domain in years as reported by the Whois database.
      Task Status: Your domain age is 13 years. Your domain is relatively well established and is on a par with your competiton.
      Having relevant keywords in your domain name can be a shortcut to getting ranked for these terms.
      Task Status: You appear to have your targeted campaign keywords in your domain name. As relevant keyword rich domains can give you a nice boost this is good news.
    • The number of keywords we are monitoring for this SEO campaign.
      Task Status: We are currently monitoring keyword ranks for 92 keywords (368 combinations in total) across 4 search engines.
    • This shows the number of keywords generating natural search engine visits in the period.
      Task Status: To get more useful SEO information, we encourage you to configure your Google Analytics.
    • We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO campaign is going in the right direction.
      Task Status: The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors against your competitors. The bottom line is that you are doing pretty well - but more can still be done to give you a more sustainable competitive edge.
    • Use this summary table to get a quick overview of the movement in your site's search engine rankings. This table shows the number of keywords ranking in each position on each search engine at various key dates.
      Task Status: On your primary ranking engine Google (Global):you have 20 1st position rankings - 20 non-branded, 0 branded keywordsyou have 38 1st page rankings - 38 non-branded, 0 branded keywordsyou have 5 2nd page rankings - 5 non-branded, 0 branded keywords
    • This league table tracks all the keywords your site is ranking for today and estimates the number of visitors your competitors are receiving relative to you for each keyword based on your respective ranks. The league table is updated each week to give you a view of how you are performing in your marketplace.
      Task Status: To get more useful SEO information, we encourage you to configure your Google Analytics.
    • Our system automatically notifies you of keywords where an improvement in rankings could lead to big gains in site visitors.
      Task Status: There are 95 high potential keywords that could bring you significant extra site traffic.
    • This shows the number of keywords bringing PPC visits, but no organic visits. Users are finding your adverts relevant for these keywords so you might want to try and rank for these keywords too.
      Task Status: To get more useful SEO information, we encourage you to configure your Google Analytics.
      This shows the number of keywords bringing organic visits, but no PPC visits. Search engines and users are finding your website relevant for these keywords. If these visitors convert to customers then you may want to consider testing these keywords in your PPC campaigns.
      Task Status: To get more useful SEO information, we encourage you to configure your Google Analytics.
    • Alt tags are HTML tags that are used to describe images. As search engines cannot read text in an image (yet) it is useful to add relevant keywords in the Alt tags on every image.
      Task Status: Oh dear, 1,086 of 1,026 pages (105.85%) are missing image Alt tags. This is not great for users and you're missing out on a good place to put relevant keywords for search engines.
      The title and description meta tags are very important for good rankings and for telling users what to expect when they see your site listed in the search engine results. You should ensure that each page on your site has a unique page title and description that accurately describes the content of the page.
      Task Status: We're afraid this is not too good at all. 287 pages (27.97% of your website's pages) contain duplicate meta data (page titles and descriptions). This is easy to remedy and does affect rankings so it's well worth correcting.
      If your meta data (page titles and descriptions) are too short or missing altogether then you are missing out on valuable places to put keywords to improve your relevance for search engines.
      Task Status: Nice one! 29 pages (2.83% of your website's pages) contain short or missing meta data. That is: 2 pages (0.19%) have missing or short titles.29 pages (2.83%) have missing or short meta descriptions.126 pages (12.28%) have missing or short meta keywords.10 pages (0.97%) have missing or short H1 headings.
    • Meta data (page titles and descriptions) that are too long can look spammy and are not very useful for users. Having a descriptive and accurate title and description allows people to choose your page above others in a list of search engine results.
      Task Status: This is not ideal. 800 pages (77.97% of your website's pages) have meta data that is too long. That is: 754 pages (73.49%) have too long titles.99 pages (9.65%) have too long meta descriptions. This dilutes your SEO efforts as your website could be viewed as being spammy and the page titles will also get truncated in the search engine results pages.
    • You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links to rank well.
      Task Status: Your ratio of inbound to outbound domains is 1 : 3.3 (246 : 815 domains). Your ratio of inbound validated links to outbound links is 1 : 33.6 (777 : 26,141 links); this compares unfavourably with the average for your competition 1 : 20.4 (962 : 19,671 links) and the best competitor 1 : 3 (2,855 : 8,456 links). Your website certainly could do with some new high quality inbound links (couldn't everyone's!).
    • PageRank is Google’s measure of the quality, authority and trustworthiness of an individual web page on a scale from 0-10 (10 being the best). Having a higher PageRank than the competition does not mean you will out rank your competitors for all your targeted keywords. It is often out of date and useful only as a quick guide.
      Task Status: Google rates your site 1st out of you and your 5 competitors! You enjoy a reasonable gap between your site (PageRank 7) and the average PageRank of 5.6. Your best competitor has a PageRank of 7. Keep up the good work - after all PageRank is just a rough indicator of how Google trusts your website.
      Alexa Rank is a ranking system based on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed. It is only useful as a very rough guide to how a website fares against its competition and should not be used in isolation to assess your competitive position.
      Task Status: Alexa rates your site 1st out of you and your 5 competitors! You enjoy a reasonable gap between your rank (Alexa Rank 33,158) and the average Alexa Rank of 149,049. Your best competitor has a Alexa Rank of 33,158.
    • The number of unique domains that link to your site is another important signal in the algorithms search engines use to rank websites.
      Task Status: You have 777 validated inbound links to your site from other websites (the total number of reported backlinks to your site is 157,308) from 246 unique domains and are falling behind the competition. The average number of unique inbound domains across your competitors is 277, with the best competitor having over 553 unique domains. Your link building and online PR plan needs a push.