0
The social network in
    your pocket
Nick Cowie
http://nickcowie.com
                       http://www.sxc.hu/photo/75285...
The Statistics

         http://www.sxc.hu/photo/875590 Dominik Gwarek
The People

       http://www.sxc.hu/photo/809662 Rodolfo Clix
2004
Name: Jennifer
Age: 30 something
Job: Account Manager
Location: Chicago, USA
Mobile: Blackberry (work)
Use: Email
Pur...
2005
Name: Justin
Age: late 20s
Job: Junior Stockbroker
Location: London, UK
Mobile: Windows mobile (work)
Use: Web browsi...
2006
Name: Isamu
Age: early 20s
Job: Junior Accountant
Location: Tokyo, Japan
Mobile: NTT DoCoMo
Use: Lots
Purpose: Mainly...
2007
Name: Caroline
Age: early 20s
Job: Junior Manager
Location: Chennai, India
Mobile: Nokia N73
Use: Mobile web apps
Pur...
2008
Name: Allie
Age: 16
Job: Student
Location: Attadale, WA
Mobile: Something fashionable
Use: MySpace mobile
Purpose: So...
2009
Name: Kenyon
Age: 19
Job: Uni student
Location: Harbin, China
Mobile: Made in China
Use: All the usual stuff, plus
wr...
2010
Name: Katie
Age: 15
Job: Student
Location: Rural, South Africa
Mobile: Who knows?
Use: Who knows?

I have no idea wha...
Devices

     http://www.sxc.hu/photo/662820 Jayesh Nair
Disadvantages               Advantages
                            Always there
Screen Size
                            Im...
RSS
Podcasts
Blogs
Blogging
Flickr
Facebook
MySpace
Twitter
Jaiku
Open APIs
Mobile
specific

      http://www.sxc.hu/photo/321261 Dragan Sasic
Thank you

      http://www.sxc.hu/photo/579657 Sanja Gjenero
References
KMPG - Consumers and Convergence
http://www.kpmg.com/NR/rdonlyres/07D80E04-1672-46FF-8EAE-D76ADBF6FA94/0/Consum...
The social network in your pocket
The social network in your pocket
The social network in your pocket
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The social network in your pocket

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Social Networking on your mobile presentation given at PodCamp Perth 2007

Published in: Economy & Finance, Technology
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  • Lisa this was nothing like my other presentations you have seen, it lasted 60 minutes not 3. If you are desperate the video is here: http://www.viddler.com/explore/sgreenhill/videos/26/

    ps I stole the idea of personas from your Web Directions South presentation.<br /><br/>
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  • Hi,

    I added that video here...we just added this feature to slideshare

    <br /><object type="application/x-shockwave-flash" data="http://www.viddler.com/player/ac214a17/?path=http://www.viddler.com/player/ac214a17/" width="350" height="288"><param name="movie" value="http://www.viddler.com/player/ac214a17/?path=http://www.viddler.com/player/ac214a17/" /></object>
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  • nice one nick! I really love your presentations so I'm disappointed I missed this one :(<br /><br/>
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Transcript of "The social network in your pocket"

  1. 1. The social network in your pocket Nick Cowie http://nickcowie.com http://www.sxc.hu/photo/752851 Sanja Gjenero
  2. 2. The Statistics http://www.sxc.hu/photo/875590 Dominik Gwarek
  3. 3. The People http://www.sxc.hu/photo/809662 Rodolfo Clix
  4. 4. 2004 Name: Jennifer Age: 30 something Job: Account Manager Location: Chicago, USA Mobile: Blackberry (work) Use: Email Purpose: Communications Needs to keep in touch with office and clients. Other devices: Work laptop Own mobile Ipod http://flickr.com/photos/greencracker/131109847/ Jonathan Smith
  5. 5. 2005 Name: Justin Age: late 20s Job: Junior Stockbroker Location: London, UK Mobile: Windows mobile (work) Use: Web browsing & email Purpose: Information To keep track of stock prices, news and other important stuff like football scores and weekend weather. Other devices: Work PC Home PC + broadband Xbox Ipod http://flickr.com/photos/ninawoeltgen/428107473/ Nina Wltgen
  6. 6. 2006 Name: Isamu Age: early 20s Job: Junior Accountant Location: Tokyo, Japan Mobile: NTT DoCoMo Use: Lots Purpose: Mainly entertainment Uses mobile to entertain him on hour long commute to and from work. Video , music, games and IM. Also IM friends from work. No work content. Other devices: Work PC (firewalled) Home PC XBox 360, PlayStation 2 http://flickr.com/photos/girlieleep/814168366/ Kristen Leep
  7. 7. 2007 Name: Caroline Age: early 20s Job: Junior Manager Location: Chennai, India Mobile: Nokia N73 Use: Mobile web apps Purpose: Networking. Only communications device, uses facebook, twitter, flickr to keep in touch with friends and colleagues and find new opportunities. Watches movie trailers to pick movie for weekend. http://flickr.com/photos/gtstuff/474727265/ Jimmy McDonald
  8. 8. 2008 Name: Allie Age: 16 Job: Student Location: Attadale, WA Mobile: Something fashionable Use: MySpace mobile Purpose: Social networking MySpace to keep in contact with friends. Other devices: Shared desktop at home for the boring stuff like homework http://flickr.com/photos/locomotion/386614645/ Jayme Frye
  9. 9. 2009 Name: Kenyon Age: 19 Job: Uni student Location: Harbin, China Mobile: Made in China Use: All the usual stuff, plus writes fashion blog with photos from phone and uses LBS social networking site, so he knows where his friends are when the want to be found. Other devices: Has access to desktops, none of then his. http://www.sxc.hu/photo/653195 Martin Walls
  10. 10. 2010 Name: Katie Age: 15 Job: Student Location: Rural, South Africa Mobile: Who knows? Use: Who knows? I have no idea what phone or what services Katie will use. http://flickr.com/photos/integralfocus/85181951/ Jake Brewer
  11. 11. Devices http://www.sxc.hu/photo/662820 Jayesh Nair
  12. 12. Disadvantages Advantages Always there Screen Size Immediate Input methods It’s personal Different OSes + browsers Javascript and RIA Data cost and speed Context
  13. 13. RSS
  14. 14. Podcasts
  15. 15. Blogs
  16. 16. Blogging
  17. 17. Flickr
  18. 18. Facebook
  19. 19. MySpace
  20. 20. Twitter
  21. 21. Jaiku
  22. 22. Open APIs
  23. 23. Mobile specific http://www.sxc.hu/photo/321261 Dragan Sasic
  24. 24. Thank you http://www.sxc.hu/photo/579657 Sanja Gjenero
  25. 25. References KMPG - Consumers and Convergence http://www.kpmg.com/NR/rdonlyres/07D80E04-1672-46FF-8EAE-D76ADBF6FA94/0/ConsumersandConvergence.pdf CHETAN SHARMA http://www.chetansharma.com AdMob http://www.admob.com Alex King http://alexking.org/ Andy Moore http://www.andymoore.info/ My work is licensed under Creative Commons Attribution-Noncommercial 2.5 Australia License However, the photos and screenshots are copyright their creators
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