The social network in
your pocket
Nick Cowie
http://nickcowie.com
http://www.sxc.hu/photo/752851 Sanja Gjenero

The Statistics
http://www.sxc.hu/photo/875590 Dominik Gwarek

The People
http://www.sxc.hu/photo/809662 Rodolfo Clix

2004
Name: Jennifer
Age: 30 something
Job: Account Manager
Location: Chicago, USA
Mobile: Blackberry (work)
Use: Email
Purpose: Communications
Needs to keep in touch with
office and clients.
Other devices:
Work laptop
Own mobile
Ipod
http://flickr.com/photos/greencracker/131109847/ Jonathan Smith

2005
Name: Justin
Age: late 20s
Job: Junior Stockbroker
Location: London, UK
Mobile: Windows mobile (work)
Use: Web browsing & email
Purpose: Information
To keep track of stock prices,
news and other important stuff
like football scores and weekend
weather.
Other devices:
Work PC
Home PC + broadband
Xbox
Ipod
http://flickr.com/photos/ninawoeltgen/428107473/ Nina Wltgen

2006
Name: Isamu
Age: early 20s
Job: Junior Accountant
Location: Tokyo, Japan
Mobile: NTT DoCoMo
Use: Lots
Purpose: Mainly entertainment
Uses mobile to entertain him on
hour long commute to and from
work. Video , music, games and
IM. Also IM friends from work. No
work content.
Other devices:
Work PC (firewalled)
Home PC
XBox 360, PlayStation 2
http://flickr.com/photos/girlieleep/814168366/ Kristen Leep

2007
Name: Caroline
Age: early 20s
Job: Junior Manager
Location: Chennai, India
Mobile: Nokia N73
Use: Mobile web apps
Purpose: Networking.
Only communications device,
uses facebook, twitter, flickr to
keep in touch with friends and
colleagues and find new
opportunities. Watches movie
trailers to pick movie for
weekend.
http://flickr.com/photos/gtstuff/474727265/ Jimmy McDonald

2008
Name: Allie
Age: 16
Job: Student
Location: Attadale, WA
Mobile: Something fashionable
Use: MySpace mobile
Purpose: Social networking
MySpace to keep in contact with
friends.
Other devices:
Shared desktop at home for the
boring stuff like homework
http://flickr.com/photos/locomotion/386614645/ Jayme Frye

2009
Name: Kenyon
Age: 19
Job: Uni student
Location: Harbin, China
Mobile: Made in China
Use: All the usual stuff, plus
writes fashion blog with photos
from phone and uses LBS social
networking site, so he knows
where his friends are when the
want to be found.
Other devices:
Has access to desktops, none of
then his.
http://www.sxc.hu/photo/653195 Martin Walls

2010
Name: Katie
Age: 15
Job: Student
Location: Rural, South Africa
Mobile: Who knows?
Use: Who knows?
I have no idea what phone or
what services Katie will use.
http://flickr.com/photos/integralfocus/85181951/ Jake Brewer

Devices
http://www.sxc.hu/photo/662820 Jayesh Nair

Disadvantages Advantages
Always there
Screen Size
Immediate
Input methods
It’s personal
Different OSes + browsers
Javascript and RIA
Data cost and speed
Context

RSS

Podcasts

Blogs

Blogging

Flickr

Facebook

MySpace

Twitter

Jaiku

Open APIs

Mobile
specific
http://www.sxc.hu/photo/321261 Dragan Sasic

Thank you
http://www.sxc.hu/photo/579657 Sanja Gjenero

References
KMPG - Consumers and Convergence
http://www.kpmg.com/NR/rdonlyres/07D80E04-1672-46FF-8EAE-D76ADBF6FA94/0/ConsumersandConvergence.pdf
CHETAN SHARMA
http://www.chetansharma.com
AdMob
http://www.admob.com
Alex King
http://alexking.org/
Andy Moore
http://www.andymoore.info/
My work is licensed under Creative Commons Attribution-Noncommercial 2.5 Australia License
However, the photos and screenshots are copyright their creators