The social network in your pocket

The social network in your pocket Nick Cowie http://nickcowie.com http://www.sxc.hu/photo/752851 Sanja Gjenero

The Statistics http://www.sxc.hu/photo/875590 Dominik Gwarek

The People http://www.sxc.hu/photo/809662 Rodolfo Clix

2004 Name: Jennifer Age: 30 something Job: Account Manager Location: Chicago, USA Mobile: Blackberry (work) Use: Email Purpose: Communications Needs to keep in touch with ofﬁce and clients. Other devices: Work laptop Own mobile Ipod http://ﬂickr.com/photos/greencracker/131109847/ Jonathan Smith

2005 Name: Justin Age: late 20s Job: Junior Stockbroker Location: London, UK Mobile: Windows mobile (work) Use: Web browsing & email Purpose: Information To keep track of stock prices, news and other important stuff like football scores and weekend weather. Other devices: Work PC Home PC + broadband Xbox Ipod http://ﬂickr.com/photos/ninawoeltgen/428107473/ Nina Wltgen

2006 Name: Isamu Age: early 20s Job: Junior Accountant Location: Tokyo, Japan Mobile: NTT DoCoMo Use: Lots Purpose: Mainly entertainment Uses mobile to entertain him on hour long commute to and from work. Video , music, games and IM. Also IM friends from work. No work content. Other devices: Work PC (ﬁrewalled) Home PC XBox 360, PlayStation 2 http://ﬂickr.com/photos/girlieleep/814168366/ Kristen Leep

2007 Name: Caroline Age: early 20s Job: Junior Manager Location: Chennai, India Mobile: Nokia N73 Use: Mobile web apps Purpose: Networking. Only communications device, uses facebook, twitter, flickr to keep in touch with friends and colleagues and find new opportunities. Watches movie trailers to pick movie for weekend. http://flickr.com/photos/gtstuff/474727265/ Jimmy McDonald

2008 Name: Allie Age: 16 Job: Student Location: Attadale, WA Mobile: Something fashionable Use: MySpace mobile Purpose: Social networking MySpace to keep in contact with friends. Other devices: Shared desktop at home for the boring stuff like homework http://ﬂickr.com/photos/locomotion/386614645/ Jayme Frye

2009 Name: Kenyon Age: 19 Job: Uni student Location: Harbin, China Mobile: Made in China Use: All the usual stuff, plus writes fashion blog with photos from phone and uses LBS social networking site, so he knows where his friends are when the want to be found. Other devices: Has access to desktops, none of then his. http://www.sxc.hu/photo/653195 Martin Walls

2010 Name: Katie Age: 15 Job: Student Location: Rural, South Africa Mobile: Who knows? Use: Who knows? I have no idea what phone or what services Katie will use. http://ﬂickr.com/photos/integralfocus/85181951/ Jake Brewer

Devices http://www.sxc.hu/photo/662820 Jayesh Nair

Disadvantages Advantages Always there Screen Size Immediate Input methods It’s personal Different OSes + browsers Javascript and RIA Data cost and speed Context

Podcasts

Blogging

Flickr

Facebook

MySpace

Twitter

Open APIs

Mobile speciﬁc http://www.sxc.hu/photo/321261 Dragan Sasic

Thank you http://www.sxc.hu/photo/579657 Sanja Gjenero

References KMPG - Consumers and Convergence http://www.kpmg.com/NR/rdonlyres/07D80E04-1672-46FF-8EAE-D76ADBF6FA94/0/ConsumersandConvergence.pdf CHETAN SHARMA http://www.chetansharma.com AdMob http://www.admob.com Alex King http://alexking.org/ Andy Moore http://www.andymoore.info/ My work is licensed under Creative Commons Attribution-Noncommercial 2.5 Australia License However, the photos and screenshots are copyright their creators

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The social network in your pocket

by Nick Cowie on Oct 27, 2007

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The social network in your pocket — Presentation Transcript