The social network in your pocket

Slide 1: The social network in your pocket Nick Cowie http://nickcowie.com http://www.sxc.hu/photo/752851 Sanja Gjenero

Slide 2: The Statistics http://www.sxc.hu/photo/875590 Dominik Gwarek

Slide 6: The People http://www.sxc.hu/photo/809662 Rodolfo Clix

Slide 7: 2004 Name: Jennifer Age: 30 something Job: Account Manager Location: Chicago, USA Mobile: Blackberry (work) Use: Email Purpose: Communications Needs to keep in touch with office and clients. Other devices: Work laptop Own mobile Ipod http://flickr.com/photos/greencracker/131109847/ Jonathan Smith

Slide 8: 2005 Name: Justin Age: late 20s Job: Junior Stockbroker Location: London, UK Mobile: Windows mobile (work) Use: Web browsing & email Purpose: Information To keep track of stock prices, news and other important stuff like football scores and weekend weather. Other devices: Work PC Home PC + broadband Xbox Ipod http://flickr.com/photos/ninawoeltgen/428107473/ Nina Wltgen

Slide 9: 2006 Name: Isamu Age: early 20s Job: Junior Accountant Location: Tokyo, Japan Mobile: NTT DoCoMo Use: Lots Purpose: Mainly entertainment Uses mobile to entertain him on hour long commute to and from work. Video , music, games and IM. Also IM friends from work. No work content. Other devices: Work PC (firewalled) Home PC XBox 360, PlayStation 2 http://flickr.com/photos/girlieleep/814168366/ Kristen Leep

Slide 10: 2007 Name: Caroline Age: early 20s Job: Junior Manager Location: Chennai, India Mobile: Nokia N73 Use: Mobile web apps Purpose: Networking. Only communications device, uses facebook, twitter, flickr to keep in touch with friends and colleagues and find new opportunities. Watches movie trailers to pick movie for weekend. http://flickr.com/photos/gtstuff/474727265/ Jimmy McDonald

Slide 11: 2008 Name: Allie Age: 16 Job: Student Location: Attadale, WA Mobile: Something fashionable Use: MySpace mobile Purpose: Social networking MySpace to keep in contact with friends. Other devices: Shared desktop at home for the boring stuff like homework http://flickr.com/photos/locomotion/386614645/ Jayme Frye

Slide 12: 2009 Name: Kenyon Age: 19 Job: Uni student Location: Harbin, China Mobile: Made in China Use: All the usual stuff, plus writes fashion blog with photos from phone and uses LBS social networking site, so he knows where his friends are when the want to be found. Other devices: Has access to desktops, none of then his. http://www.sxc.hu/photo/653195 Martin Walls

Slide 13: 2010 Name: Katie Age: 15 Job: Student Location: Rural, South Africa Mobile: Who knows? Use: Who knows? I have no idea what phone or what services Katie will use. http://flickr.com/photos/integralfocus/85181951/ Jake Brewer

Slide 14: Devices http://www.sxc.hu/photo/662820 Jayesh Nair

Slide 15: Disadvantages Advantages Always there Screen Size Immediate Input methods It’s personal Different OSes + browsers Javascript and RIA Data cost and speed Context

Slide 16: RSS

Slide 17: Podcasts

Slide 18: Blogs

Slide 19: Blogging

Slide 20: Flickr

Slide 21: Facebook

Slide 22: MySpace

Slide 23: Twitter

Slide 24: Jaiku

Slide 25: Open APIs

Slide 26: Mobile specific http://www.sxc.hu/photo/321261 Dragan Sasic

Slide 27: Thank you http://www.sxc.hu/photo/579657 Sanja Gjenero

Slide 28: References KMPG - Consumers and Convergence http://www.kpmg.com/NR/rdonlyres/07D80E04-1672-46FF-8EAE-D76ADBF6FA94/0/ConsumersandConvergence.pdf CHETAN SHARMA http://www.chetansharma.com AdMob http://www.admob.com Alex King http://alexking.org/ Andy Moore http://www.andymoore.info/ My work is licensed under Creative Commons Attribution-Noncommercial 2.5 Australia License However, the photos and screenshots are copyright their creators