Your SlideShare is downloading. ×
0
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Five Tips to Build a High Performance Agile Marketing Team
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Five Tips to Build a High Performance Agile Marketing Team

762

Published on

Agile Marketing is a rocket ready for lift off! For years software development teams have improved and honed their agile skills helping them deliver more value to their customers more frequently. …

Agile Marketing is a rocket ready for lift off! For years software development teams have improved and honed their agile skills helping them deliver more value to their customers more frequently. Delivering more value to your customers, more frequently, is key to scaling your own company.

Learn how marketing teams across the globe are adopting agile practices to deliver campaigns that are more targeted and result in higher engagement. Use these five tips to effectively scale a marketing team to respond to opportunities as they arise, not months after.

Presented on January 30th at the Integrated Marketing Summit 2014 in San Diego.

Published in: Technology, Business
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
762
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. F I V E T I P S TO B U I L D A H I G H P E R F O R M A N C E agile marketing team NICHOLAS MULDOON • AG I L E C OAC H • TWITTER • @NJM
  • 2. Why? Better Outcomes. F a s t e r. h t t p : //s o l u t i o n s . f o r r e s t e r. c o m / b m a - s u r v e y - f i n d i n g s - r a m o s
  • 3. PLAN BUILD D E P LOY REVIEW 6 - 12 months Wa t e r f a l l is Predictive
  • 4. CH AN GE PLAN BUILD D E P LOY REVIEW 6 - 12 months Wa t e r f a l l is Predictive
  • 5. PLAN REVIEW D E P L OY BUILD 1 - 2 weeks Agile is Adaptive
  • 6. CH PLAN REVIEW D E P L OY BUILD 1 - 2 weeks Agile is Adaptive AN GE
  • 7. BUILD LEARN MEASURE 1 - 2 weeks Agile is Adaptive
  • 8. h t t p : //u d a y a n b a n e r j e e .w o r d p r e s s . c o m / 2 0 1 2 / 0 3 / 2 3 /a g i l e - h i s t o r y/
  • 9. ! Manifesto for Agile Software Development ! ! We a r e u n c o v e r i n g b e t t e r w a y s o f d e v e l o p i n g software by doing it and helping others do it. ! ! I n d i v i d u a l s a n d i n t e r a c t i o n s ov e r p r o c e s s e s a n d t o o l s W o r k i n g s o f t w a r e ov e r c o m p r e h e n s i v e d o c u m e n t a t i o n C u s t o m e r c o l l a b o r a t i o n ov e r c o n t r a c t n e g o t i a t i o n R e s p o n d i n g t o c h a n g e ov e r f o l l o w i n g a p l a n
  • 10. Agile Adoption 27% 2006 State of Agile Development Survey h t t p : //w w w.v e r s i o n o n e . c o m /p d f/s t a t e o f A g i l e d e v e l o p m e n t s u r v e y. p
  • 11. Agile Adoption 84% 2013 State of Agile Development Survey h t t p : //w w w.v e r s i o n o n e . c o m /p d f/ 7 t h -A n n u a l - S t a t e - o f - A g i l e - D e v e l o p m e n t - S u r v e y.
  • 12. h t t p : //w w w.v e r s i o n o n e . c o m /p d f/ 7 t h -A n n u a l - S t a t e - o f -A g i l e - D e v e l o p m e n t - S u r v e y. p d f
  • 13. Manifesto for Agile Marketing ! We a r e d i s c o v e r i n g b e t t e r w a y s o f creating value for our customers through new approaches to marketing ! ! Va l i d a t e d l e a r n i n g ov e r o p i n i o n s a n d c o n v e n t i o n s C u sto m e r co l l a b o rat i o n ove r s i l o s a n d h i e ra r c hy R e s p o n d i n g t o c h a n g e ov e r f o l l o w i n g a p l a n M e a n i n g f u l e x p e r i m e n t a t i o n ov e r m i n o r o p t i m i s a t i o n
  • 14. Discovering better ways of creating value for our customers
  • 15. what is agile m arke t in g? build a cross -f un c ti o na l te am deve lop t -sh ap ed peo p le test a nd val i date id eas look at the w ho l e p ro duc t expl oit op po r tu ni ti e s
  • 16. what is agile m arke t in g? build a cross -f un c ti o na l te am deve lop t -sh ap ed peo p le test and va l i date i de as look at the w ho l e pro d u ct expl oit op po rt u ni ti es
  • 17. Sales Creative Copy Design Digital Print
  • 18. “ organizations... are constrained to produce designs which are copies of the communication structures of these organizations M E LV I N C O N WAY ”
  • 19. Functional Te a m s Creative Te a m s Copy Te a m s Design Te a m s Digital Te a m s Print
  • 20. h t t s : r y. c o m j o r e r /s . e l m - i i d u r e i / /w o o d - c s p i e r s - 6 1 t o f t 74 2 a i l h m l h t t p : //w w w. d i r e c t i n d up t//w w w./p ko do oac oe n/pnc tu s t rs e f u n n y/m ih ia l pg n m e n 6-6 4 - 8h e - r5 7. s .th t m l
  • 21. Sales Creative Copy Agile
 Marketing
 Te a m Design Digital Print
  • 22. Agile
 C ge tt e DPaapgvn i o ns MC Sersliieiyn g 
 arr k i tt a l i Te a m
  • 23. Cross-Functional Te a m Te a m Te a m Te a m Creative Copy Design Digital Print Te a m Te a m
  • 24. Empower the team to deliver as fast as possible
  • 25. what is agile m arke t in g? build a c ross- fu nc t i o nal te a m deve lop t -sh ap e d p e o pl e test a nd val i d ate i de a s look at the w ho l e p ro duc t exploi t opp o rt un it ie s
  • 26. Copy Design Creative Creative Digital Print
  • 27. Copy Design Creative Creative Digital Print
  • 28. h t t s : r y. c o m j o r e r /s . e l m - i i d u r e i / /w o o d - c s p i e r s - 6 1 t o f t 74 2 a i l h m l h t t p : //w w w. d i r e c t i n d up t//w w w./p ko do oac oe n/pnc tu s t rs e f u n n y/m ih ia l pg n m e n 6-6 4 - 8h e - r5 7. s .th t m l
  • 29. Te a m Creative Copy Print Design Digital Creative Design Copy Design Digital Print Sales Creative Creative Design Digital Design Digital
  • 30. Amplify team learning with t-shaped people
  • 31. what is agile m arke t in g? build a cross -f un c ti o na l te am deve lop t -sh ap e d p e o pl e test and va l i date i de as look at the w ho l e pro d u ct expl oit op po rt u ni ti es
  • 32. “ It is a capital mistake to 
 theorise before you have all the evidence. It biases the judgment. S H E R LO C K H O L M E S ”
  • 33. Promoted Twe e t Online
 Video Landing
 Pages Online Ads Email A/B We b s i t e A/B
  • 34. BUILD LEARN MEASURE
  • 35. LEARN MEASURE BUILD BUILD BUILD LEARN MEASURE BUILD LEARN LEARN MEASURE MEASURE LEARN MEASURE BUILD BUILD BUILD LEARN LEARN MEASURE MEASURE LEARN MEASURE BUILD LEARN BUILD MEASURE LEARN MEASU BUILD BUILD BUILD LEARN LEARN MEASURE MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN BUILD LEARN MEASURE MEASURE
  • 36. LEARN MEASURE BUILD BUILD BUILD LEARN MEASURE BUILD LEARN LEARN MEASURE MEASURE LEARN MEASURE BUILD BUILD BUILD LEARN LEARN MEASURE MEASURE LEARN MEASURE BUILD LEARN BUILD MEASURE LEARN MEASU BUILD BUILD BUILD LEARN LEARN MEASURE MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN BUILD LEARN MEASURE MEASURE
  • 37. BUILD BUILD LEARN MEASURE LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD BUILD LEARN MEASURE LEARN MEASURE
  • 38. Optimisation
  • 39. Optimisation
  • 40. Optimisation
  • 41. ! ! ! ! ! ! ! ! ! ! Optimisation New Ideas
  • 42. “ If you're not having your heart broken by your growth efforts you're doing it wrong S H A U N C LOW E S ”
  • 43. Learn from failure and start the next test
  • 44. what i s agile m a rket in g ? build a c ross- fu nc t i o nal te a m deve lop t-s ha pe d pe o p le test a nd val i d ate i de a s look at the w ho l e p ro duc t exploi t opp o rt un it ie s
  • 45. “ More and more major businesses and industries are being run on software and delivered as online services MARC ANDREESSEN ”
  • 46. h t t p : // b l o g . j o i n s e s s i o n s . c o m / 2 0 1 3 / 0 8 / 1 9 /a - g r e a t - w a t c h - f o r - a t h l e t e s /
  • 47. DemandGen W e b s i t e Te a m P r o d u c t Te a m Renewals
  • 48. A g i l e M a r k e t i n g Te a m
  • 49. A g i l e M a r k e t i n g Te a m
  • 50. Agile Marketing G a r t n e r f o r M a r k e t i n g L e a d e r s / D i g i t a l M a r k e t i n g Tr a n s i t M a p h t t p : / / w w w. g a r t n e r. c o m / t e c h n o l o g y / r e s e a r c h / d i g i t a l - m a r k e t i n g / t r a n s i t - m a p . j s p
  • 51. Agile Marketing G a r t n e r f o r M a r k e t i n g L e a d e r s / D i g i t a l M a r k e t i n g Tr a n s i t M a p h t t p : / / w w w. g a r t n e r. c o m / t e c h n o l o g y / r e s e a r c h / d i g i t a l - m a r k e t i n g / t r a n s i t - m a p . j s p
  • 52. Agile Marketing G a r t n e r f o r M a r k e t i n g L e a d e r s / D i g i t a l M a r k e t i n g Tr a n s i t M a p h t t p : / / w w w. g a r t n e r. c o m / t e c h n o l o g y / r e s e a r c h / d i g i t a l - m a r k e t i n g / t r a n s i t - m a p . j s p
  • 53. Focus on the overall customer experience
  • 54. what is agile m arke t in g? build a cross -f un c ti o na l te am deve lop t-s ha pe d pe o p le test a nd val i d ate i de a s look at the w ho l e pro d u ct expl oit op po rt u ni ti es
  • 55. “ ” Nothing endures but change. H E R AC L I T U S o f E P H E S U S
  • 56. “ a 15-person social media team… ready to respond to whatever happened… copywriters, a strategist, and artists ready to react ” W i r e d : H o w O r e o Wo n t h e M a r k e t i n g S u p e r B o w l Wi t h a Ti m e l y B l a c ko u t Ad o n Tw i t te r h t t p : / / w w w.w i r e d . c o m / u n d e r w i r e / 2 0 1 3 / 0 2 / o r e o - t w i t t e r - s u p e r - b o w l /
  • 57. Be Agile
  • 58. what is agile m arke t in g? build a cross -f un c ti o na l te am deve lop t-s ha pe d pe o p le test a nd val i d ate i de a s look at the wh o le pro du c t expl oit op po rt u ni ti es
  • 59. Continuous Improvement
  • 60. Agile Marketing is delivering ! Better Outcomes. ! F a s t e r. @njm @IMSummit
  • 61. Thank you! NICHOLAS MULDOON • ! AG I L E C OAC H • TWITTER • @NJM

×