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Digital marketing strategy Air Jordan

Digital marketing strategy Air Jordan

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Air jordan Air jordan Presentation Transcript

  • AIR JORDAN Digital Strategy by Nicholas Lucero
  • Jordan background • Jordan release in 1984 • Jordan is owned and controlled by Nike • Jordan is leading the basketball shoe market with 58% market share
  • Why Wear Air Jordan? • Air Jordan has state of the art designs • Performance that is well tested • Comfortable, while still being durable • Are worn by the world’s best • The creator is one of the worlds elite professional athletes
  • Digital Strategy Goals • Meeting customers through social media threads • Will be making customization more detailed and personal • Promoting other apparel • Connecting with past customers, while creating new ones • Enhancing Social media pages
  • Growing Consumer Patterns Collect Information from past customers Allow customers a more personal experience Promote Exclusive brands to reliable customers
  • Digital Marketing Insights • Official Jordan website • Twitter page • Facebook Page • Youtube • Search engine optimization
  • Market competitors • Adidas • Under Armor • LI-ning • Converse • Reebok
  • Recent Target Market • Men • 18-35 • Athletes • Basketball Players New Target Market • Men and Women • Ages 10-35 • Athletes • Running and Basketball Athletes
  • Key Performance indicators • Customer Retention • Status of existing customers • New customer acquisition • Turnover • Bad Debt Collection
  • Budget • Total Digital Strategy Budget: $1.5 million – Facebook: $400,000 – Twitter: $400,000 – Instagram: $300,000 – Youtube: $100,000 – Other Digital Outlets: $200,000 – Site Maintenance: $100,00