Marketing to the Affluent <br />RSVPChicago<br />GKIC Chapter Member Spotlight<br />
Agenda for Today<br />Who are they and what are the best ways to reach the Affluent Market Place<br />What is RSVP Chicago...
Who are the Affluent<br />Top 20% of all Households in America<br />HHI of $85,000  and UP<br />Net worth exceed $250,000 ...
How to Reach Them<br />Most recent study of the American Affluence Research Board shows the ONLY ways to reach the affluen...
The 6’Ps of Luxury Marketing<br />People:<br /> They buy from People (Personality)<br />Product: <br />Quality, Heritage, ...
Keys to Success in Direct Mail<br />60% is the List<br />30% if the offer<br />10% Graphics and Design<br />Must read:<br ...
RSVP Chicago<br />Direct Response Marketing Company<br />15 years of serving Chicagoland<br />Know the affluent market ins...
What makes us different<br />Our list<br />15 years of in house list building<br />8-10 different factors is creating our ...
GKIC Tactics that Work<br />Observational:<br />Response form, testimonial, listing of all clients, listing of new clients...
Offer and Free Gifts to Chapter<br />Winner of Dinner on Us Drawing<br />Winner of $500 off their ad promotions<br />Speci...
Contact Information	<br />RSVP Chicago<br />847-939-6065<br />nick@rsvpchicago.com<br />www.rsvpchicago.com<br />Facebook....
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Marketing to the affluent

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  • Nicholas - I would appreciate if you sourced your 6 Ps of Luxury Marketing. This smells like a rip off from here http://luxurysociety.com/articles/2009/06/the-6-ps-of-luxury-marketing
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Marketing to the affluent

  1. 1. Marketing to the Affluent <br />RSVPChicago<br />GKIC Chapter Member Spotlight<br />
  2. 2. Agenda for Today<br />Who are they and what are the best ways to reach the Affluent Market Place<br />What is RSVP Chicago and how we can help<br />GKIC Tactics that works for me!<br />Special thank you to Chapter and Steve!<br />
  3. 3. Who are the Affluent<br />Top 20% of all Households in America<br />HHI of $85,000 and UP<br />Net worth exceed $250,000 and UP<br />Dan Kennedy Categories<br />Mass, Affluent, Ultra, Ultra-Ultra, Booms, G/L and Entrepreneurs and Business Owners<br />
  4. 4. How to Reach Them<br />Most recent study of the American Affluence Research Board shows the ONLY ways to reach the affluent are:<br />Direct Mail<br />Referrals<br />Events/Activities (Charities and Partnerships)<br />The Web<br />
  5. 5. The 6’Ps of Luxury Marketing<br />People:<br /> They buy from People (Personality)<br />Product: <br />Quality, Heritage, Integrity, Price, Scarcity (Affluent Newsletter)<br />Passion:<br /> Connoisseurship Shared in Real or Virtual Communities (Herds)<br />Pleasure: <br />Luxury is Experiential (Iron Gate and Great Experiences)<br />Purpose:<br /> (Build Value, Personality, XXX Sales Strategies, Aff Newsletter)<br />Price: <br />They rationalize why they pay (Newsletter, Pricing and Power)<br />
  6. 6. Keys to Success in Direct Mail<br />60% is the List<br />30% if the offer<br />10% Graphics and Design<br />Must read:<br />Dan Kennedy’s Direct Mail and Affluent books (pick up on the way out)<br />Newsletters<br />
  7. 7. RSVP Chicago<br />Direct Response Marketing Company<br />15 years of serving Chicagoland<br />Know the affluent market inside and out<br />Ubber Affluent <br />Multi faceted <br />Communities, Reader Community, Direct mail<br />Flagship Product is our Direct Response Deck<br />
  8. 8. What makes us different<br />Our list<br />15 years of in house list building<br />8-10 different factors is creating our list<br />Offers<br />Spend time, money and research on testing the right offers for our advertisers<br />Design<br />Know how to utilize design to drive response<br />
  9. 9. GKIC Tactics that Work<br />Observational:<br />Response form, testimonial, listing of all clients, listing of new clients, newsletters, envelopes, free gifts<br />Tactical:<br />Expert (books, reports), Experience, Communities, Personality, Radio Interview Show, Testimonials, Direct Mail, XXX Promotions, Information Marketing Product, Webinars, Teleseminars, Videos<br />Educational:<br />Newsletters, Personality, XXX, Affluent, Books, Copy, Influential Writing, Referrals, Appreciation<br />
  10. 10. Offer and Free Gifts to Chapter<br />Winner of Dinner on Us Drawing<br />Winner of $500 off their ad promotions<br />Special Promotion for Veterans<br />Facebook.com/RSVPChicago (Weekly winners)<br />Special Pricing for Steve’s GKIC Members<br />Response forms<br />
  11. 11. Contact Information <br />RSVP Chicago<br />847-939-6065<br />nick@rsvpchicago.com<br />www.rsvpchicago.com<br />Facebook.com/RSVPChicago<br />twitter.com/nicholasloise<br />
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