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Marketing to the affluent
Marketing to the affluent
Marketing to the affluent
Marketing to the affluent
Marketing to the affluent
Marketing to the affluent
Marketing to the affluent
Marketing to the affluent
Marketing to the affluent
Marketing to the affluent
Marketing to the affluent
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Marketing to the affluent

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  • Nicholas - I would appreciate if you sourced your 6 Ps of Luxury Marketing. This smells like a rip off from here http://luxurysociety.com/articles/2009/06/the-6-ps-of-luxury-marketing
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  • 1. Marketing to the Affluent <br />RSVPChicago<br />GKIC Chapter Member Spotlight<br />
  • 2. Agenda for Today<br />Who are they and what are the best ways to reach the Affluent Market Place<br />What is RSVP Chicago and how we can help<br />GKIC Tactics that works for me!<br />Special thank you to Chapter and Steve!<br />
  • 3. Who are the Affluent<br />Top 20% of all Households in America<br />HHI of $85,000 and UP<br />Net worth exceed $250,000 and UP<br />Dan Kennedy Categories<br />Mass, Affluent, Ultra, Ultra-Ultra, Booms, G/L and Entrepreneurs and Business Owners<br />
  • 4. How to Reach Them<br />Most recent study of the American Affluence Research Board shows the ONLY ways to reach the affluent are:<br />Direct Mail<br />Referrals<br />Events/Activities (Charities and Partnerships)<br />The Web<br />
  • 5. The 6’Ps of Luxury Marketing<br />People:<br /> They buy from People (Personality)<br />Product: <br />Quality, Heritage, Integrity, Price, Scarcity (Affluent Newsletter)<br />Passion:<br /> Connoisseurship Shared in Real or Virtual Communities (Herds)<br />Pleasure: <br />Luxury is Experiential (Iron Gate and Great Experiences)<br />Purpose:<br /> (Build Value, Personality, XXX Sales Strategies, Aff Newsletter)<br />Price: <br />They rationalize why they pay (Newsletter, Pricing and Power)<br />
  • 6. Keys to Success in Direct Mail<br />60% is the List<br />30% if the offer<br />10% Graphics and Design<br />Must read:<br />Dan Kennedy’s Direct Mail and Affluent books (pick up on the way out)<br />Newsletters<br />
  • 7. RSVP Chicago<br />Direct Response Marketing Company<br />15 years of serving Chicagoland<br />Know the affluent market inside and out<br />Ubber Affluent <br />Multi faceted <br />Communities, Reader Community, Direct mail<br />Flagship Product is our Direct Response Deck<br />
  • 8. What makes us different<br />Our list<br />15 years of in house list building<br />8-10 different factors is creating our list<br />Offers<br />Spend time, money and research on testing the right offers for our advertisers<br />Design<br />Know how to utilize design to drive response<br />
  • 9. GKIC Tactics that Work<br />Observational:<br />Response form, testimonial, listing of all clients, listing of new clients, newsletters, envelopes, free gifts<br />Tactical:<br />Expert (books, reports), Experience, Communities, Personality, Radio Interview Show, Testimonials, Direct Mail, XXX Promotions, Information Marketing Product, Webinars, Teleseminars, Videos<br />Educational:<br />Newsletters, Personality, XXX, Affluent, Books, Copy, Influential Writing, Referrals, Appreciation<br />
  • 10. Offer and Free Gifts to Chapter<br />Winner of Dinner on Us Drawing<br />Winner of $500 off their ad promotions<br />Special Promotion for Veterans<br />Facebook.com/RSVPChicago (Weekly winners)<br />Special Pricing for Steve’s GKIC Members<br />Response forms<br />
  • 11. Contact Information <br />RSVP Chicago<br />847-939-6065<br />nick@rsvpchicago.com<br />www.rsvpchicago.com<br />Facebook.com/RSVPChicago<br />twitter.com/nicholasloise<br />

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