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Presentation given to Rock City in Hultsfred and Boomtown in Borlange

Presentation given to Rock City in Hultsfred and Boomtown in Borlange

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  • Tabell 6.4 Exportinkomster förknippade med upphovsrätter (miljoner kronor) Radio- och TVframförande och annat offentligt utnyttjande Mekaniska rättigheter Royalty direkt från subförlag Summa STIM SAMI IFPI NCB 1987 26 - - 97 - 1988 32 - - 110 128 276 1989 31 - - 125 142 304 1990 41 - - 137 157 341 1991 46 - . 137 174 363 1992 55 - - 165 193 419 1993 73 - - 163 214 456 1994 82 7 3 189 237 518 1995 95 8 2 202 272 579 1996 98 20 3 242 299 662 1997 116 22 1 238 330 707
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Ttt Presentation1 97 Ttt Presentation1 97 Presentation Transcript

  • Agenda
    • Introduction 10mins
    • T!T!T! & Export Music 45mins
    • Break 20 mins
    • Class Break-out Exercise – 45 min
    • When T!T!T! met TDD – 45min
    • Questions
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    • FUCKING ÅMÅL
    View slide
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    • DISPORA
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  • PURPLE COW PURPLE COW
  • 1 - 9 - 90 Bradley Howitz, Yahoo inc Sturgeon’s Law
  • Shows the variance between sales rank and plays per listener rank
  • Kent ABBA In Flames Cardigans The Knife The Hives Roxette Mando Diao Jens Lekman Basshunter Robyn The Sounds Håkan Hellström José González Peter Bjorn and John Lars Winnerbäck Ace of Base Shout Out Louds Millencolin Opeth Amon Amarth Lykke Li HammerFall Therion Dark Tranquillity Soilwork The Ark Cornelis Vreeswijk Arch Enemy Timbuktu September The Hellacopters Katatonia Refused bob hund The Radio Dept. Anna Ternheim Pain of Salvation Looptroop Bo Kaspers Orkester Tiger Lou Moneybrother Europe Gyllene Tider Marduk I'm From Barcelona Backyard Babies Meshuggah Ebba Grön Broder Daniel Hypocrisy Es kobar E-Type Magnus Uggla The Soundtrack of Our Lives Esbjörn Svensson Trio Lisa Ekdahl Hello Saferide Dungen Johnossi Tiamat Björn Rosenström Thåström Stina Nordenstam Slagsmålsklubben Eagle-Eye Cherry A*Teens Petter Sugarplum Fairy Teddybears STHLM Jay-Jay Johanson Promoe Sahara Hotnights Caesars The (International) Noise Conspiracy At the Gates Imperiet Eric Prydz The Concretes The Tough Alliance Bodies Without Organs Brian Clubb Sophie Zelmani Entombed El Perro del Mar Machinae Supremacy Bathory Rednex Eddie Meduza Doktor Kosmos The Wannadies Ulf Lundell Lisa Miskovsky Lo-Fi-Fnk Dark Funeral The Perishers Snook The Haunted Laakso Koop Dr. Alban Acid House Kings Raised Fist Velvet Jones Per Gessle Loney, Dear Familjen Sonic Syndicate Alcazar Nationalteatern Lasse Lindh Garmarna Takida Hardcore Superstar Bloodbath Dissection Sabaton Suburban Kids With Biblical Names Love Is All Kleerup Clawfinger Veronica Maggio Evergrey Scar Symmetry Herman Düne Marit Bergman Weeping Willows TeddyBears Hassan Darin The Kristet Utseende Svenska Akademien Laleh Jenny Wilson Blindside BYZ Axwell Andreas Johnson Melody Club Deathstars Those Dancing Days Detektivbyrån Vapnet Tomas Ledin Adam Tensta Sally Shapiro Günther Ted Gärdestad Hedningarna Eldkvarn David & the Citizens Organism 12 Da Buzz Björn Afzelius Timo Räisänen Candlemass Frida Hyvönen Billie the Vision & The Dancers The Legends Army of Lovers Frida Alice in Videoland Thyrfing Miss Li LOK Unleashed Christian Kjellvander Randy De Lyckliga Kompisarna The Embassy Kristofer Åström Markoolio Logh Nordman Draconian Amy Diamond Looptroop Rockers Pluxus Markus Krunegård Audrey Edge of Sanity Agnetha Fältskog Monica Zetterlund Dismember Asta Kask Cult of Luna Astrid Lindgren Jakob Hellman Di Leva Pelle Carlberg Kristian Anttila The Bear Quartet Bad Cash Quartet Naglfar Florence Valentin Afasi & Filthy Last Days of April Amanda Jenssen Emilia Mustasch Nocturnal Rites Chords Stefan Sundström A Camp Oh Laura Christian Walz Air France Komeda Nine Säkert! Sambassadeur Freestyle Eva Dahlgren Peter LeMarc Arash Studio Ana Johnsson Peter Jöback
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  • When Tack!Tack!Tack! met Those Dancing Days A Case Study In New Media Marketing
  • Introduction
    • We didn’t have anything to shout about
    • It was a joke
    • No one knew who they were
  • Tack!Tack!Tack’s Digital Footprint
    • 20, 000 friends on MySpace
    • Facebook profile with 850 friends.
    • Facebook group with 450 members
    • Email database with 6000 names
  • What happened?
    • The band approached us
    • We used different channels to promote them
    • Perception of band being a lot bigger than they were
  • They Approached Us
  • Promotional Techniques
    • MySpace
    • It’s A Trap
    • Last.FM
    • Zshare
    • Targetted early adopters
    • Streaming Video
  • MySpace
    • T!T!T!’s profile song
    • Top Friends
    • Bulletins
    • Those Dancing Days Fanclub
    • Friendblaster Pro
  • It’s A Trap
  • T!T!T! + Its A Trap= perception of being popular in the UK and USA
  • On The Internet no-one knows you are a dog
  • Hitten Video (by Andy Von Pip)
  • Zshare
    • An easy way to share files.
    • We sent out to around 50 tastemakers
    • Download limited to 500 only.
  • Soundcloud – The future of file sending
  • Last.FM
    • Biographies on Last.FM are wikis
    • Scrobbles got the band on the It’s A Trap chart
  • Those Dancing Days Fanclub
    • Who was behind it?
    • Tastemaker friends
    • Crowdsourcing
  • The Influencers
    • Tack!Tack!Tack! The Pipettes
    • Erik Andy Von Pip
    • Indie-MP3 It’s A Trap
    • Studio Fredrik Rosanna
  • Key Learnings
    • Don’t ask for permission.
    • The attention economy.
    • On the internet no one knows you are a dog.
    • NICK LEVINE
    • [email_address]
    • twitter.com/nicklevine
    • JASON CHRISTIE
    • [email_address] twitter.com/mrjchristie