Chambers And New Media

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Chambers And New Media

  1. 1. Eurochambres Academy 2007
  2. 2. Objectives
  3. 3. What about ”old” media?
  4. 4. Media principle <ul><li>” Old media rarely, if ever, is completely obliterated by </li></ul><ul><li>new media” </li></ul>
  5. 5. New media <ul><li>Web 2.0 </li></ul><ul><ul><li>Something about internet advertising </li></ul></ul><ul><ul><li>Wiki </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Calendars </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Vodcasting & videos </li></ul></ul><ul><li>Mobile web & positioning tech </li></ul><ul><li>Computer games </li></ul><ul><li>Other media channels </li></ul>
  6. 6. Internet advertising
  7. 7. Internet advertising
  8. 8. Internet advertising
  9. 9. Internet advertising
  10. 10. Internet advertising
  11. 11. Web 2.0 <ul><li>Web 2.0 , a phrase coined by O'Reilly Media in 2004, [1] refers to a perceived second generation of web-based services —such as social networking sites , wikis , communication tools, and folksonomies —that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International , used the phrase as a title for a series of conferences, and since 2004 the term has been widely adopted. </li></ul><ul><li>[…]In this context, Tim O'Reilly 's characterization of Web 2.0 is clarifying: </li></ul><ul><li>&quot; Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. &quot; [3] </li></ul>
  12. 12. Web 2.0
  13. 13. Web 2.0
  14. 14. Web 2.0: Basecamp
  15. 15. Web 2.0: Mash-ups
  16. 16. Web 2.0: Social bookmarking
  17. 17. Web 2.0: Social bookmarking
  18. 18. Web 2.0: opening up...
  19. 19. Web 2.0: Twitter
  20. 20. Web 2.0: Social networks
  21. 21. Web 2.0: Social networks
  22. 22. Web 2.0
  23. 23. Things to ponder
  24. 24. Blogs
  25. 25. Blog growth
  26. 26. Blogs in policymaking
  27. 27. Blogs:Readership? PEW Internet Research
  28. 28. The profile blog
  29. 29. The campaign blog
  30. 30. Blogs and campaign financing
  31. 31. The listening blog
  32. 32. Policymaking blogs ” The blogosphere was were we got ideas, feedback, support, money – everything a campaign needs to live.” ” Cheney raised $ 250 000 that day. Our Cheney bat raised more than $500 000 from 9700 donors giving about 50 bucks each. And we didn’t think of that. They thought of that.”
  33. 33. Things to ponder
  34. 34. Wiki
  35. 35. Wiki: Now?
  36. 36. Wiki: Now?
  37. 37. Wiki: The New Intranet?
  38. 38. Wiki: Policymaking
  39. 39. Wiki: Courses
  40. 40. Things to ponder
  41. 41. Calendars
  42. 42. Calendars
  43. 43. Calendars
  44. 44. Calendars
  45. 45. Calendars
  46. 46. Self-exam
  47. 47. Podcasting <ul><li>” A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers . A podcast is a specific type of webcast which, like ' radio ', can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting .” </li></ul>
  48. 48. Podcasting: What is needed?
  49. 49. Podcasting: education?
  50. 50. Podcasting: policy?
  51. 51. Podcasting: extra value!
  52. 52. Things to ponder
  53. 53. Vodcasting & videos
  54. 54. User generated content – a comment
  55. 55. Things to ponder
  56. 56. Computer ”games”
  57. 57. MMORPG [Examples from wiki]
  58. 58. Online seminars
  59. 59. Things to ponder <ul><li>What do I know about MMORPG:s and how could I use them? </li></ul><ul><li>Should I have a presences in SL or another MMORPG? </li></ul><ul><li>What other computer games should I examine? </li></ul>
  60. 60. Polls!
  61. 61. Things to ponder
  62. 62. Other unexpected channels
  63. 63. Communication?
  64. 64. All things RSS!

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