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Roashow Europe ImpulsePay - Chris Newell
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Roashow Europe ImpulsePay - Chris Newell

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Transcript

  • 1. How to makemoney on mobile
  • 2. 4 Steps
  • 3. Mobile is just like the real world Advert Decision Payment not Advert Payment
  • 4. An Idea
  • 5. Win an iPad2
  • 6. Advertising
  • 7. Get an audience  Ad networks like AdMob, AdModa, Adfonic  Highly targeted campaigns  £20-£40 per 1,000 people
  • 8. In appbanner ad
  • 9. Mobile webbanner ad
  • 10. Textlink ad
  • 11. Win an iPad2  Text link displayed 987,336 times  1,800 click in 24hrs (1.82% CTR)  2p/click = £36 spent  UK, mobile data traffic only
  • 12. Creating Users
  • 13. The ‘Sign up now!’ barrier  Tedious, boring & difficult  Big drop in visits to sign ups  People don’t like forms
  • 14. Single Click Signup Impulse Signup
  • 15.  Number passed from operator Alias used to protect from spam Username texted to login with 10 marketing messages From 45p
  • 16. Win an iPad2  35% sign up rate – 630 people  Incentivized signup 60%-80%
  • 17. Making Money
  • 18. All UK mobiles90% people complete50% increase on Paypal
  • 19. Charge between Auto charge every 50p and £30 day, week, monthPayment taken from phone You get paid after bill or PAYG credit 45 days
  • 20. What will be paid? 75% Including VAT - or - 70% VAT ExemptNo setup or monthly fees
  • 21. Win an iPad2  £100 in 24 hours  £3,000 per month + iPad2 cost
  • 22. Keep in touch Chris Newell www.ImpulsePay.com Chris@ImpulsePay.com 0207 099 2450 @cn_uk