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Roadshow Europe ScanBuy - Dave Marutiak

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    Roadshow Europe ScanBuy - Dave Marutiak Roadshow Europe ScanBuy - Dave Marutiak Presentation Transcript

    • How to Make Money Using Barcodes Dave Marutiak Scanbuy UK dave.marutiak@scanbuy.com 0783 777 8647 @marutiak Access:Mobile Roadshow Europe – London – November 20111
    • Show Me the Money • Activate new customers • Build new mailing lists • Convert tentative shoppers into sales on the spot or via impulse • Deliver coupons to customers • Bring customers into the store from outside • Bring customers to your mobile website to start shopping • Allow customers to shop from your store when it’s closed or as they walk by
    • A complete mobile barcode solution is composed of a scanner, platform and analytics Universal MobileBarcode Scanner Analytics Code Management Platform Reporting System to Create & Edit Codes to Track Codes
    • Custom CodesGet creative with the codes,but make sure it works!
    • A complete mobile barcode solution also offers much more than just a jump to a URL They can launch many mobile actions Go to website Lotto/collection Save a contact Multi-action menu Initiate a call Send a tweet Send an SMS OS detection Send an email Custom Menu and more…..5 ScanLife exclusive
    • Analytics are an important key to campaigns They are the feedback loop that lets you tailor the campaign and target the customers! Access from anywhere. Flexible user rights acrossunique groups.View analytics any time.6
    • How’s it Look Worldwide?7
    • Mobile scanning is experiencing explosive growth 45 Million Estimated people that have scanned a barcode in North America 14 Million Estimated to have scanned a QR Code in the month of June, 2011* >400K Unique products are scanned by ScanLife per month (via UPC codes) *comScore MobiLens June 20118
    • Brand new – 3Q11 Barcode Trends Report Millions of transactions every month Larger and larger campaigns9
    • Changing Demographics of Users
    • Where do we find them? Everywhere! Application Stores Brick and Mortar Stores Online Stores Printed MediaUPC/EAN Wine Bottles Television Shows Public Transport
    • ROI Calculations: Promotions / EventsObjectives Attract new customers to participating Starbucks giving them a range of benefits and rewards. Increase customer loyalty in the cities of Guadalajara and San Luis Potosi.Mechanics Flyers were distributed in universities, shopping centers, schools, etc., announcing the promotion. Customers sent an SMS, receive an EZ code which stores scanned as a coupone.Results 2.1% increase in general sales. 86% redemption rate and a 252% ROI.
    • What is North America doing?13
    • Taco Bell & MTV Link to theVideo Music Awards 420,000 scans in one campaign
    • Target Builds out Holiday CatalogsCodes linked to productvideos, option to buy orsave to Wish List. Over 150,000 scans in a 4 week period15
    • Runners World MagazineCode linked to a CRM formto qualify for a free giftCode produced a 16% optin rate
    • Verizon DROID App DownloadsCodes linking to Android appshave seen over450,000 scans! Best Part: New Smartphone walk out with new apps
    • Bloomingdales Scan & Win CampaignCodes were placed in Catalogs, Outdoor ads, and In-Store to get people to scan to win gift cards (in the store only) 78% of scans were from 8.5% of these people were driven outside the store to scan again inside the store
    • Television: BlueFly Content & Offers Live show with call to action very clear
    • Let’s get local!20
    • London - Taken Off the Telly Last Night No warning it’s coming, no call to action for it
    • Local (UK)Examples Mitsubishi i-MiEV car Giveaway Great call to action! 10,500 scans to win a car
    • Local (UK)MarketExamples Marks & Spencer LimitedCollectionmobile web site 12,290 scans over 3 weeks
    • Local (UK)MarketExamplesLaterooms.comApp download 12,920 users downloaded
    • M&S Women’s Winter Clothes Shop Mobile M&S Site = 1,500/Ad• Full page ads• QR code bottom left• Multiple papers• Call to action : • shop mobile web Metro 6/10 Sun 8/10 Metro 13/10
    • 300 250 200 150 Metro UK Eve Std 100 50 0 April July September October The advertisers in the London commute papers have rapidly grown their use of QR codes (Scanbuy compilation)26
    • Show Me the Money • Activate new customers • Build new mailing lists • Convert tentative shoppers into sales on the spot or via impulse • Deliver coupons to customers • Bring customers into the store from outside • Bring customers to your mobile website to start shopping • Allow customers to shop from your store when it’s closed or as they walk by