Roadshow Europe rippll - Doug Chisholm
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Roadshow Europe rippll - Doug Chisholm Presentation Transcript

  • 1. Location Based Marketing Doug Chisholm – Rippll
  • 2. How?Thanks to 3G, Wi-Fi and GPS location data is readily available on mobile
  • 3. Location in appsLocation has revolutionised the consumer app space... time for advertisers to join the party
  • 4. The check in LoyaltyWhen you are already at a venue, encouraging you to check in Early focus of location was here...
  • 5. Driving Beyond thenew customers footfall – check inFocus now on driving footfall to a venue
  • 6. Location based SMSIntroducing Rippll
  • 7. Location based map ads Introducing Rippll
  • 8. Location at Wi-FiRippll Introducing hotspots
  • 9. Location in apps and advertising Introducing Rippll
  • 10. Store targeted Pure Geo
  • 11. Lifestyle targeted Geo-Optimised Ads Standard adLocation based version, around football grounds
  • 12. Maps inside mobile ads Rippll Formats
  • 13. Case study Case Study• 300% uplift in CTR using store targeted ads• Stats delivered by store: – London Coventry Street was the best performing store
  • 14. PUSH Messaging
  • 15. The future of locationFuture trends
  • 16. Location Based Marketing Doug Chisholm – Rippll