Roadshow Europe Linking Mobile - David Fieldhouse

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Roadshow Europe Linking Mobile - David Fieldhouse

  1. 1. Guaranteeing Sales on Mobile
  2. 2. Our brands - Linking Mobile & AD-X “The first UK based global mobile affiliate network”“The first end to end mobileapp tracking solution”
  3. 3. Mobile can now affect all areas of the purchase funnel
  4. 4. Affiliate marketing relies solely on sales PP P P P P consumers Advertiser P P P PP P
  5. 5. Affiliate Marketing took off between 2004 and 2005
  6. 6. E-Commerce and affiliate marketing are intrinsically linked
  7. 7. The next wave will be mobile (obviously)
  8. 8. M:Commerce will ignite the industry All users Smartphone Smartphone users80% 75% users are70% 62%60%50%40% 43% 37% 58% 35% 53% 63%30% 27% more likely to20%10% engage in M- 0% Commerce Research Purchase Experience Purchase via direct to bill enhancers card/bank details Source: IAB Consumer M-Commerce Study October 2010 Base All UK Mobile Users (1039)
  9. 9. Consumers are spending on mobile now
  10. 10. You MUST have a mobile optimised site to drive sales
  11. 11. 20% of respondents would buy from a competitor if there was no site available on their mobile Imagine you wanted to buy a product from John Lewis on your mobile - but the site wasn’t working so you couldn’t. Out of the below possibilities, which would be your most likely reaction? Retailers risk losing 41% 29% 30% 30% 20% of potential business by not having a site 8% that works on mobiles 2% Wait until you Go into a John Buy the item Not bother to Other (please were next on Lewis shop and from a different purchase the specify) the computer buy the item website on your item at alland purchase it mobile from the John Lewis websiteSource: IAB Rich Media Brand Effectiveness Study July 2011Base: 465 pushed to JL site
  12. 12. Customer acquisition occurs across categories
  13. 13. Mobile display currently delivers most leads
  14. 14. Acquisition’s are following mobile search trendSource: Google 2010
  15. 15. Mobile can offer more than desktop - SMS
  16. 16. QR codes take affiliate marketing to another place Transactional QR Codes
  17. 17. Is this a game changer for traditional media? Advertising message in editorial?
  18. 18. The Japanese are shopping via QR already
  19. 19. Basket Value, Click to call and in-store redemption Click to callBasket Value In-store redemption
  20. 20. Remember – the customer is king!
  21. 21. Thanks www.linkingmobile.com www.ad-x.co.uk David.fieldhouse@linkingmobile.com

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