• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Roadshow Europe Lightspeed Research - Ralph Risk
 

Roadshow Europe Lightspeed Research - Ralph Risk

on

  • 726 views

 

Statistics

Views

Total Views
726
Views on SlideShare
725
Embed Views
1

Actions

Likes
0
Downloads
12
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Roadshow Europe Lightspeed Research - Ralph Risk Roadshow Europe Lightspeed Research - Ralph Risk Presentation Transcript

    • United States Warren, NJ Cambridge New York Citylocal market Toledo Wilmingtonknowledge and experience. Europe London, United Kingdom Amsterdam Hamburg MilanIncorporated in May, 2000 MunichServicing clients across the globe ParisLocal client service and delivery team WetzlarOnline research panels in 27 countries Asia Pacific Sydney, Australia Beijing Hong Kong Seoul TokyoCopyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • Our services Mobile Custom Panels Surveys Omnibus Online Surveys Panels Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • QR Code study• Study to 1000 UK consumers who have a smart phone• Conducted online at the start on November 2011• Asked about their behaviour and opinions around QR codes Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • QR Codes 70%Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • Where are they spotted 33%62% 41% 27% 8% Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • So are they actually using them? Proportion who have used a QR code 38 % 36 % 31 % 29 % 25 % 21 % Total Male Female 18 – 34 35 – 54 55 – 64 Source: Lightspeed Research Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • Why not?29% 27% 12% 8% 3%Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • Non users understanding of QR codes Which of these actions do you think QR codes can do? Get more information about a product 50 % All of these 31 % Get a coupon or discount 29 % See exclusive content not found elsewhere 20 % Download an application 14 % Enter a prize drawing/raffle 13 % Locate something on a map 10 % Watch a video 5% Play a music file 4% None of these 4%Source: Lightspeed ResearchBase: Have not used a QR code before Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • Frequency of usage – last 6 months 16-20 times 20+ times 2% 4% 11-15 times 3% Once 21 % 6-10 times 17 % 2-5 times 54 %Source: Lightspeed ResearchBase: Have used a QR code before Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • Where were the QR code(s) you used? Magazine or newspaper advertisement 32 % Websites 11 % A poster or leaflet 9% Food packaging 8% Product packaging 7% Promotional literature in bars, cafes etc. 5% Billboard advertisement 4% Ticket stub 4% Clothing 3% Business card 2% Business Establishment (door sign etc.) 1%Source: Lightspeed ResearchBase: Have used a QR code before Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • What actions did the QR code do? 56% Connected to a Website 13% Showed a video 13% Displayed text 11% Downloaded an app 10% Opened an App 8%Bookmarked a page Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • What have you used QR codes for? Obtain more information about a product 49 % Get a coupon or discount 23 % See exclusive content not found anywhere else 19 % Watch a video 14 % Download an application 13 % Enter a prize drawing/raffle 9% Locate something on a map 8% Play a music file 6% Other 9%Source: Lightspeed ResearchBase: Have used a QR code before Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • 1 in 6 have had problems… Problems experienced with QR codes QR Code was not detected by my phone 49 % QR Code was scanned but didn’t launch properly 47 %After scanning, action performed was different to what I expected 33 % Technical problems such as phone rebooting or freezing 25 % Other 4%Source: Lightspeed ResearchBase: Have had problems using a QR code Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • A final (positive) thought• 87% who have used a QR code felt it was a useful tool• 86% would like to see moreA final final thought Augmented reality the next big thing? Copyright © 2011 Lightspeed Research. Proprietary and Confidential. All rights reserved.
    • Thank youRalph Risk, Lightspeed Researchrrisk@lightspeedresearch.com : @rrisk : rrisk