6. What’s wrong with
1M people using
your app once?
A one-off app can be a great
investment not only for Christmas.
Due to high complexity, core business apps
may take up to a year to develop. One-off
apps are often less complex and can be
launched within weeks.
They can be more innovative and creative
which may leave a deeper impression.
Use one-off apps to promote core business
apps and services to drive indirect revenue.
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7. But if you’re in for the
long haul... ENGAGE
Some advice.
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8. The fundamentals
Your business concept USPs
User engagement and experience
Build on your app’s features.
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9. 26% of app downloaders
become loyal users.
Make them stay with you.
Reported findings show that 26% of apps
were used once, never to be used again.
BUT - at the other end of the user spectrum
- the loyal followers show that another 26%
go on to become the most loyal customers.
Source: Bizreport.com 26th February 2011 9
10. Your business concept
What will you achieve with the app?
Who is the end user?
What is your USP?
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11. Engagement and user
experience
How to display your product
value within your app.
Keep it simple
Intuitive screen flow
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12. Maintain
engagement
Dynamic content
Brings the app to life
Gamification
Implementing powerful game mechanics
into your apps increases user engagement
Socialisation
91% of mobile users socialize. Use it.
Discounts and offers
They work. O2 PM had 200K redemptions
out of 1,3M downloads
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13. Build on your app’s
features
Be killer:
Be ahead of the competition
Evolve features and content
Keep up with device capabilities
Integrate with new technology
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