Roadshow Europe Flurry - Richard Firminger

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Roadshow Europe Flurry - Richard Firminger

  1. 1. Peter Farago VP Marketing October 17, 2011 Flurry Analytics Overview
  2. 2. Furry Overview 52,000 120,000 App Developers: Live Applications: Flurry Analytics Better apps on iOS, Android, BB, WP, J2ME 330MDevices per month: 20BSessions per month: AppCircle Network Acquisition & Monetization: iOS, Android 3,000App Developers: 150MDevices per month: 205BEvents per month: 2MDaily Completed Views
  3. 3. AppCircle: App Traffic Acquisition & Monetization Data-driven app recommendations across iOS and Android apps • Get your app discovered, drive more daily active users and earn revenue • Cost Per Install Model – Min Bid $0.75 USD Analytics: Audience Insight, Engagement and Retention Free and powerful. Industry-leading app analytics (iOS, Android, WP, BB, J2ME) • Understand and segment app audiences to maximize engagement and revenue AppCircle Clips: Engaging Brand Impressions and CTAs with TV-style video Distribute and serve highly targeted video across iPhone and iPad apps • Cost-Per-Completed-View Model: $0.05 USD 1 2 3 Flurry Services
  4. 4. Need to Drive this at Night?
  5. 5. Light Your Way
  6. 6. • The Good: Mobile App Usage Growing Exponentially • The Bad: Hundreds of Thousands of Apps Competing • The Ugly: Most Apps Can’t Retain Users Welcome to The Mobile App Revolution
  7. 7. 0 10 20 30 40 50 60 70 80 90 Sources: comScore, Alexa, Flurry Analytics MINUTES 70 MINUTES 66 MINUTES 74 MINUTES 81 MINUTES 64 MINUTES 43 June 2010 December 2010 June 2011 DESKTOP WEB MOBILE APPS U.S. MOBILE APPS VS. WEB CONSUMPTION, MINUTES PER DAY Consumers Now in Apps More than Online
  8. 8. 2 20 80 200 250 350 28 160 250 400 425 500iTUNES APP STOREANDROID MARKET August 2010 May 2011 July 2011 October 2011December 2009March 2009 Hundreds of Thousands of Available Apps Sources: Google, Apple, Flurry Estimates; Numbers in thousands
  9. 9. Source: Flurry Analytics & Estimates 100% 38% 29% 24% 20% 16% 14% 11% 9% 7% 6% 5% 4% 0 1 2 3 4 5 6 7 8 9 10 11 12 iOS & ANDROID APP RETENTION, MONTHS SINCE ACQUISITION But Retention is a Major Challenge
  10. 10. Flurry Analytics Increase Retention & Engagement Free, professional-grade Analytics
  11. 11. Key Features & Benefits Key Feature Business Benefit Usage Statistics Measure the absolute performance of an app (e.g., new users, active users, sessions, retention, etc.) Usage Benchmarks Measure the relative performance of an app (e.g., key metrics vs. app categories and the market) Audience Analysis Understand the make-up of an app audience (e.g., age, gender, location and category interest) Audience Segmentation Group your audience into meaningful groups based on any metric (e.g., paying vs. non-paying users) Events Management Learn what tasks users complete within your app (e.g., complete levels or transactions) Portfolio Management Measure overlap in consumer usage across your portfolio as well as up-sell and cross-sell conversions
  12. 12. Key Use Cases Using Analytics to Develop Strategies
  13. 13. A. Understand and Improve User Experience B. Measure and Segment Audiences C. Conduct Market Analysis D. Track Sales Conversions E. Track Ad Network Performance F. Track Sales of Virtual Goods and Consumer LTV How Companies use Flurry Analytics
  14. 14. A. Understand and Improve User Experience
  15. 15. B. Measure and Segment Audiences
  16. 16. C. Conduct Market Analysis
  17. 17. D. Track Sales Conversions
  18. 18. E. Track Ad Network Performance
  19. 19. Sales of Virtual Goods, Last 30 Days F. Track IAP Sales and Customer LTV Virtual Goods Sales, Last 30 Days

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