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Roadshow Europe Crazy4media - Javier Correro
Roadshow Europe Crazy4media - Javier Correro
Roadshow Europe Crazy4media - Javier Correro
Roadshow Europe Crazy4media - Javier Correro
Roadshow Europe Crazy4media - Javier Correro
Roadshow Europe Crazy4media - Javier Correro
Roadshow Europe Crazy4media - Javier Correro
Roadshow Europe Crazy4media - Javier Correro
Roadshow Europe Crazy4media - Javier Correro
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Roadshow Europe Crazy4media - Javier Correro

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  • 1. Mobile Marketing in Europe crazy4media CORPORATE
  • 2. THE MOBILE MARKETING IN EUROPE?noviembre de 2011 CORPORATE 2
  • 3. noviembre de 2011 CORPORATE 3
  • 4. Mobile Marketing in Europe 40% of Marketers are using Mobile Marketing 28% plan to start Campaigns in the next 12 MonthsForrester Research Inc CORPORATE 4
  • 5. Mobile Marketing in Europe 68% 70% 60% 50% 40% 28% ITALY UK 30% 20% 10% 0% Mobile Marketing AdoptionForrester Research Inc CORPORATE 5
  • 6. Mobile Marketing in Europe 38% European mobile marketers are creating branded mobile apps 7% of European consumers regularly download mobile appsForrester Research Inc CORPORATE 6
  • 7. Mobile Marketing in EuropeEuropeans are two-and-a-halftimes more likely to browsethe mobile Web as todownload appsIn the past 12 months, the number ofconsumers browsing the mobile Web hasdoubled in the UK, Germany, and FranceForrester Research Inc CORPORATE 7
  • 8. Mobile Marketing in Europe 19% of Interactive Marketers 40% of Mobile Marketers use SMS Buy Mobile Display and MMS MarketingForrester Research Inc CORPORATE 8
  • 9. THANK YOU!javiercorrero@froggie_mm.com crazy4media CORPORATE

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