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Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
Roadshow Europe adsmobi - John Rankin
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Roadshow Europe adsmobi - John Rankin

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  • 1. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Agency Guide onMobile Display 2012 Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • contact@adsmobi.com
  • 2. Mobile Trends www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 3. Mobile Industry TrendsIn-App Advertising is more effective round-the-clock than TV or InternetSource: intomobile, September 2011 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 4. Mobile Advertising Powerhouse EuropeBig 5 Mobile Advertising Markets in Europe will be worth over $1 billion in 2014 In US-$ Big 5 mobile advertising forecasts 2011 - 2016 $ $ 1,800,000,000 $ 1,600,000,000 1,400,000,000 1,200,000,000 UK 1,000,000,000 Germany 800,000,000 Italy 600,000,000 France 400,000,000 Spain 200,000,000 - 2011 2012 2013 2014 2015 2016www.adsmobi.com/whitepaperSource: mobileSQUARED, September 2011 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 5. Digital Advertising SpendingClient spending is shifting to digital faster than ever “WPP Agencies spend $1.3 billion a year with Google globally, double what they spend on News corp TV” Sir Martin Sorrell, Chief Executive WPP “56 % of financial services clients are now spend on digital media” Publicis Groupe (Saatchi & Saatchi, Starcom) “Consumer goods firms only spend 20% on digital and 80% on analogue as they concentrate on brand building”Source: London Evening Standard The real £1m question facing agencies. 1 Nov 2011 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 6. Ad Formats 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 7. Rich MediaAgencies will move away from animated gif’s to HTML 5 in 2012 Create involvement Create user interaction Virtual experience Enhance the experience Showroom Demo Engage your audienceCreative Quality matters Use Interactive Capabilities www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 8. Rich MediaMobile will become like TV! Create involvement Create user interactionVirtual experience Enhance the experienceShowroom Demo Engage your audienceCreative Quality matters Use Interactive Capabilities www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 9. Mobile Display 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 10. Mobile Display 2012What should agencies have on their agenda for 2012?Next generation App Tracking Analytics Transparency Tracking/ Blind vs. Open Analytics Mobile Blind Traffic Performance Networks eCPC, CPCV, CPD Mobile Display Rich Mobile 2012 MRAID Media Video Couponing Time Selection Process Consumption Supply vs. Price Buying points/ Optimization Security Bid-network Audience SSP Information Open Network DSP www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 11. Want to find out more?Mobile Display 2012 Discussion Behind Closed Doors’ Session 14:30 – 15:15 London Bridge Room www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 12. adsmobi Inc.John Rankin 22 Long Acre Covent Garden, London, WC2E 9LYRegional Director EMEAjohn@adsmobi.com +44 (0) 7776 333 888About adsmobi Inc.adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobileadvertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobilemediation and optimization platforms.adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals.adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help T: +44 (0) 7776 333 888 Facebook.com/adsmobieffectively manage media spending with the flexibility to target a desired audience at the right time, in the right Twitter: @adsmobiplace, on the right device. E: london@adsmobi.comNew York ▪ London ▪ Hamburg ▪ Singapore www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2011 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

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