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Roadshow asia xs2 theworld

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  • 1. Mobile Road Show Asia “Tips on making a Great App” Sander Munsterman Email: s.munsterman@xs2theworld.com Twitter: SanderMobile LinkedIn: Sander Munsterman
  • 2. About XS2TheWorld What we are • Mobile Marketing Company • Innovative full service mobile solution supplier What we do • Consultancy – Strategic, Tactical, Creative, analysis • Production – Products and technical delivery • Delivery – Shortcode Text and iframe distribution Awards & honours • Silver award Lions award in Cannes 2009 • Nominee MEFFY award London 2009 • MCA – Silver award for Kodak Best mobile concept 2009 • Gold winner New York Festival Award 2009 • MCA – Bronze in “Best Handset Application” 2008 • MCA – Nominee “Best Mobile Travel Concept” 2008 • MMA Global Marketing awards – Best Mobile branding application 2008
  • 3. … Supporting evolution
  • 4. Variety is here to stay…
  • 5. That means … Different OS Different keyboards Different screens Different functionality Differences in API (3D) Different touch screens Different maximum Application sizes
  • 6. What we learned?
  • 7. 2 Case studies 1) Guinness Passport to Greatness 2) Fanta Stealth Sound System
  • 8. Case 1: Video Guinness
  • 9. “The Guinness Passport to Greatness” wireframes
  • 10. Case study Fanta app
  • 11. “The Stealth Sound System” wireframes
  • 12. Tips we learnt from developing Apps: • Keep it simple – focus on main features • Specify your audience • Carry out extensive testing and user testing • Be prepared to change your concept • Think carefully about the required features • Think about the design • Think multi-platform • Always remember the user is in control
  • 13. Conclusions Guinness & Fanta • Always have client meetings • Advice client about mobile strategy: Strongly/A little • Create storyboard & mock-ups/wireframes in collaboration with client • Get approval for design and features (avoid multiple correction rounds) •Think multi-platform (low-end phones: 300KB) • Once the app is ready - TEST (with client & children (users!!) • Black box testing • White box testing • Guinness: 6 weeks – Fanta 3 weeks
  • 14. Beyond the mobile technology….
  • 15. Managing the (project) life cycle….
  • 16. Many thanks for your attention !!