Roadshow asia pudding media

513 views

Published on

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
513
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Roadshow asia pudding media

  1. 1. Premium Mobile Advertising Network for Asian Market Ruben Eduardo Maislos Founder, VP Business Development twitter @maislos 2010 Confidential © Pudding Media
  2. 2. HOW DO I REACH AND ENGAGE THE RIGHT CUSTOMER? 2010 Confidential © Pudding Media
  3. 3. Why Mobile? Low Fixed Line Penetration in APAC means the mobile web is the internet for many S.E. Asians 2010 Confidential © Pudding Media
  4. 4. Effective mobile campaign key points • Simple to create, simple to change • Reach – unique consumers, you need scale • Control of campaign – Frequency capping – Targeting – but not too much, since you lose scale • Virality – make it easy to share with friends – Don’t forget to measure that! • Set campaign goals ahead of running it • Don’t do it standalone 2010 Confidential © Pudding Media
  5. 5. If this was a perfect world… 2010 Confidential © Pudding Media
  6. 6. But in reality… 2010 Confidential © Pudding Media
  7. 7. 2010 Confidential © Pudding Media
  8. 8. This is the real world 2010 Confidential © Pudding Media
  9. 9. Don’t confuse impressions with REACH 2010 Confidential © Pudding Media
  10. 10. Pudding Media Unique Reach Vietnam 70M Philippines Thailand 50M 15M Malaysia 14M Singapore Indonesia 2.5M 150M 2010 Confidential © Pudding Media
  11. 11. Our network is not blind! 2010 Confidential © Pudding Media
  12. 12. Hit a bull's-eye 2010 Confidential © Pudding Media
  13. 13. + Time of Day + Handset type + Day of Week + Manufacturer + Week of Year + Operating System 2010 Confidential © Pudding Media
  14. 14. + Age + Spending power + Race + Gender + State 2010 Confidential © Pudding Media
  15. 15. + Frequency Capping + Unique Exposures 2010 Confidential © Pudding Media
  16. 16. Our technology on top 2010 Confidential © Pudding Media
  17. 17. What more do you need? 2010 Confidential © Pudding Media
  18. 18. MEASUREMENTS & REPORTING Report on • Flight dates • Impressions & frequency • Unique reach • Response rates • Opt-Ins • Summary 2010 Confidential © Pudding Media
  19. 19. 2010 Confidential © Pudding Media
  20. 20. Where do we place the Text ads? Missed Call Top-ups You have 1 missed call (1) 01/04/10@05:14PM, +6017332xxxx since 0129654xxx was topped 02.07pm 10.09.09 up with RM7. Ref No:17111xxx [Ad] Reload Your Hotlink via CIMB-WIN iPhone 3GS. Dell computers now Click http://clk.me/aef165 preloaded with Windows for more! 7! Call 1800880056 now! Interactive Click-To-Call 2010 Confidential © Pudding Media
  21. 21. Rich Media on Banners Full Page In Portal In Application Branding Interactive Click-To-Call 2010 Confidential © Pudding Media
  22. 22. We also do Video Ads •Rich media experience •All links can lead to video from text or banner •User can save video for repeat viewing •Link to send video to friends 2010 Confidential © Pudding Media
  23. 23. SMS– Reach 99% of subscriber base Compares to TV, Newspaper Smart Phone Feature Phone WAP – Reach 30% of subscriber base - Compares to Internet Combined Campaign High Reach + Interaction 2010 Confidential © Pudding Media
  24. 24. CASE STUDIES 2010 Confidential © Pudding Media
  25. 25. The Moko.Mobi Campaign  200K unique impressions delivered  8.44% CTR  16,986 clicks generated 2010 Confidential © Pudding Media
  26. 26. The UNICEF Campaign You have 1 missed You have 1 missed call You have 1 missed call (1) call (1) 65224679 (1) 65224679 since 65224679 since 6.05pm since 15.05pm 11.18. 5.17pm 11/20/09 11.19.09 .09 [Ad] Today, children will [Ad] Children also [Ad] This is one example speak & adults will have the right to be of not listening hard listen. Tune in to them heard. Visit enough. Tune in to on TV and Radio tuneintome.bluehyp children on 20 Nov. po.com Flight 1 Flight 2 Flight 3  600K unique impressions delivered in 3 days 2010 Confidential © Pudding Media
  27. 27. The CIMB iPhone Campaign You have 1 missed call (1) > 734477623 since 5.10pm 27.11.09 Reload Your Hotlink via CIMB-WIN iPhone 3GS. Click http://clk.me/f24x3 for more!  1M unique impressions delivered  0.60% CTR  5,980 clicks generated 2010 Confidential © Pudding Media
  28. 28. Ice Age Campaign 1.2M million unique impressions delivered 11,980 viewed trailer 1.86% clicked at peak of campaign 2010 Confidential © Pudding Media
  29. 29. Best use of Media Award — Carat Interactive 2009 Confidential © Pudding 2010 Confidential © Pudding Media
  30. 30. Bronze Medal, Best SMS/MMS Campaign in Entertainment 2010 Confidential © Pudding Media
  31. 31. 2010 Confidential © Pudding Media
  32. 32. 2010 Confidential © Pudding Media
  33. 33. 2010 Confidential © Pudding Media
  34. 34. Lets do a quick demo http://www.sharewithu.net/kancil/iceAge3_media/ 2010 Confidential © Pudding Media
  35. 35. Brands already engaged in mobile 2010 Confidential © Pudding Media
  36. 36. Agencies Leading the Mobile Revolution 2010 Confidential © Pudding Media
  37. 37. Ruben Eduardo Maislos ruben.maislos@puddingmedia.com twitter: @maislos 2010 Confidential © Pudding Media

×