Roadshow asia gy p_sii

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Roadshow asia gy p_sii

  1. 1. Jeff Lin SVP & MD, APAC 全球资深副总裁兼 connects people with places & networks 亚太区总经理 Star Developer Best Mobile Internet Service Most Innovative Symbian Application Best LBS Service Of The Year NAVTEQ Global LBS Challenge 2008 CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  2. 2. GyPSii® is a Global Company (是一个全球性的公司) • Senior Management team comes from Netscape, Oracle, Progress, UUNet, AOL/TW, NAVTEQ/Nokia • Planning, Business Development, R&D and Operations throughout Asia, Americas and Europe • Headquartered in the Netherlands GyPSii Finland  Location: Salo  Function: R&D GyPSii US GyPSii China  Location: Boston Supported Language  Location: Shanghai, Beijing  Function: Ops, R&D  Function: Planning,BD,R&D, English (US, UK) Ops Chinese (CHS & CHT) Japanese GyPSii Netherlands Korean Arabic  Location: Amsterdam Spanish Finish  Function: Planning,BD GyPSii Korea French Polish  Location: Seoul  Function: BD German Portuguese GyPSii UK Russian Portuguese Brazilian  Location: London  Function: BD,R&D Italian Greek Norwegian GyPSii LATAM Swedish  Location: Miami Danish  Function: BD Dutch Turkish CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  3. 3. GyPSii Vision (市场定位) ※ GyPSii is a mobile lifestyle experience 是一个新颖的移动生活体验 ※ GyPSii is mobile focused 主要面向于全球手机用户 ※ GyPSii is targeting emerging markets as our main focus 以亚洲,拉丁美洲市场 为主, 欧美市场为辅开展业务 ※ GyPSii connects people to places 竭力打造基于位置的移动服务, 以UGC和互动 为核心 ※ GyPSii has a winning business model 拥有自主专利研发的移动广告发布平台, 可为广告主提供精准位置广告 CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  4. 4. Available on Multiple Platforms (多元化的客户端) Seamless Mobile and Web Key Distribution Partners CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  5. 5. Linking It Together (位置连接你我) … with GyPSii, the binding element or affinity that defines the relationship is not always a common person, but often everything else that is going on in communities CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  6. 6. UniSpace (由你社区) for China Unicom CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  7. 7. GyPSii and China Unicom: UniSpace UniSpace (powered by gypsii) on iPhone • UniSpace branded solution is GyPSii (GyPSii后台运作) • On all mobile platforms (支持多元化平台) • Premier app placement on iPhone (推荐预装应用) • 1 of 10 pre-bundled, only foreign-run app • Consumer rollout, TV ads, In-store Kiosks & Web (联通大力推广) CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd. http://www.chinadaily.com.cn/bizchina/2009-09/01/content_8639591.htm
  8. 8. Why Choose GyPSii?(为何选择GyPSii图钉) • New to 3G and iPhone, understands data service is key to it’s feature success (数据业务是3G时代的主导) • Targeting Location Based Services for high growth and revenue opportunities (位置服务在数据业务里占基础地位,有很好的发展前途和 收费的通道) • Wants to retain it’s brand and offer differentiation service to it’s existing and new user base (自身品牌的保护和发展是客户维护的重要因素之一) • TTM and mobile advertising as a new business model are attractive to Unicom (移动广告是一个新颖的商务模式) CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  9. 9. Preparing the Mobile Clients (产品准备) • GyPSii created multiple UniSpace mobile clients that meet the needs of China Unicom’s 2G/3G devices, targeted for pre-bundling and distribution (支持 iPhone, Android, BlackBerry, Symbian和JAVA等主流平台,涵盖目前主流的2G 和3G手机) • Working with Unicom on defining customized content and features to ensure stickiness and usability (通过热线电话、线上反馈、用户调查等多种渠道收集用 户对于产品的反馈,定期由产品部门汇总,平均每个月发布一个更新版本,时刻 把握用户需求,永不落伍) iPhone BlackBerry Android Symbian CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  10. 10. UniSpace iPhone Distribution (iPhone 客户端推广) • Purchase an iPhone at designated location (用户到指定地点购买iPhone) • iPhone is activated on the spot, UniSpace is loaded (联通工作人员激活iPhone, 并预装由你社区客户端) • UniSpace client is activated and demoed before leaving (由你社区客户端激活和 演示) CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  11. 11. Leverage Multiple Distribution Channels (渠道推广) UniSpace is available via Unicom’s multiple distribution channels (由你社区包含客户端 软件、WAP和Web网站三部分,三部分数据同步,用户可以在不同的平台上进行使用) iPhone, JAVA, S60, Android, WM等手机客户端 Web页面 WAP页面 http://space.wo-store.net http://unispace.ishwap.com CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  12. 12. Marketing and Promotion (业务推广工作) 产品发布会推销,大卖场路演,预装演示等…… CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  13. 13. Marketing and Promotion (业务推广工作) 账单夹寄,增值业务手册,彩信,平面报纸等…… CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  14. 14. Driving Active Mobile Usage Trends Early trends are: • Consistent across regions • ~80% of usage via mobile devices • Sticky usage with compelling high mobile and demographic metrics: • ~70% retention rate from initial sign up • 55% users return more than 3 times a week • 18 to 35 core group, especially strong 21 to 26 cohort • Male preponderance, female growing to equal levels CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  15. 15. “boy meets girl” – 追寻篇 CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.
  16. 16. come visit us www.gypsii.com.cn (网址) gypsii.cn (手机) Thank You! 谢 谢! CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

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