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Roadshow asia buzz city

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  • 1. How to make the Mobile Internet & Social Media work for your business mobileSQUARED Roadshow Singapore, 5 May 2010 KF Lai CEO, BuzzCity
  • 2. The Mobile Internet Report, Morgan Stanley, Dec 2009
  • 3. Companies are spending up to 12% to 13% on digital [advertising]. We know we spend up to 20% of our time online, so in theory spending should be up at 20%. It’s just natural conservatism, resistance to change and inability to adapt to change. I believe when digital budgets get to 20%, which will be in four or five years, we will be spending 30% of our time online. -- Sir Martin Sorrell, CEO of WPP Group
  • 4. Mobile Internet goes mainstream … 1. Apple to charge U$1M to early adopters on iAd 2. Google-Admob brace for the worst (from FTC) 3. Many ad networks at recent MMA Singapore conference 4. Big numbers 4
  • 5. Monetization on Social Media 1. Social gaming company Zynga reportedly brought in U$10M in Q4 running games like Sorority Life on Facebook & mySpace. 2. QQ in China has revenue exceeding U$1B, more than 60% from virtual items 3. Most follow the free-mium model and spread through feeds. 4. Advertising: one multi-player game forces losers to wait and watch video ads until the rest of the players lose as well. 5
  • 6. Mobile overtakes PC in Internet Access 1. In South Africa, Google receives more searches from mobile then from PC Internet 2. In India, there are more than 500M mobile phone users growing at about 10M per month. PC internet penetration is less than 50M in total. 3. Indonesia is the largest market for BuzzCity Ad Network, serving more than 1 billion ads per month. 6
  • 7. Favourable Conditions for Mobile Internet 1. Low PC ownership and access 2. High mobile penetration 3. Mass market pricing for mobile data – flat or quasi-flat rate  The “Unwired” A new, unique audience emerges An INTERACTIVE medium 7
  • 8. Users surfs the mobile web Pay for clicks (CPC) or Impressions (CPM) No SPAM (SMS broadcast) Text of Graphical Banners
  • 9. What is BuzzCity Network 2. Categorize them into channels: • Community • Entertainment • Information / Search • …. • Adult 3. Provide easy ways to target • Countries • Carriers • Phone Types & Capabilities 1. Aggregate 1,000’s of mobile Internet sites (Some sites owned by us, some not) 9
  • 10. Online Interface – Campaign Settings
  • 11. Advertisers : Measurement Tools After clicking, users can go to • Your mobile site (or micro-site) • Landing page (click-to-call, click-to-SMS) • Survey Real-Time Reports 11
  • 12. Advertisers : Advanced Analytics ** Sampling of campaign clicks from mobile community : myGamma
  • 13. Advertisers : Advanced Analytics (2)
  • 14. Advertisers : Advanced Analytics (3)
  • 15. myGamma – Award Winning Mobile Community 1. Ad supported 2. Virtual currency 3. 5 million members, 88 countries, 150 million pv / month 4. India, Middle East, South East Asia 5. More than 100 languages through member translation 15
  • 16. Summaries 1. With lowering cost of ownership (handset and data rate), large number of Unwired users are surfing on mobile Internet. The activities are increasingly going off-portal. 2. Marketers and brands can exploit the opportunities to reach this new audience, the “Unwired”, interactively. 3. Social media presents new frontiers and challenges to marketers and brand owners 4. Innovative developers can exploit new monetization models on mobile and social media 17

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