“Buying lists of mobile numbers is not acceptable” 3rd October 2011
Do you read the small print?
Opt in’s “Implied” “Soft”Numbers need qualifying!
What did you have for breakfast?
What havewe learnt?
Attention Interest Desire Action
It’s all about...
- Engagement- Relationship- Database
SUMMARY SummaryHEADS DOWN, IT’S A SUPERCOMPUTER care• Treat withHEADS UP, IT’Speople• Engage with A SUPER REMOTELITTLE ACTIONS CAN• Build a database that is effectiveCAUSE GIANT EFFECTSIT’S NOT ONLY ABOUT HOWCREATIVE WORKS ON MOBILE BUTHOW MOBILE WORKS WITHCREATIVE