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Pbm mobext kieran_bourke Pbm mobext kieran_bourke Presentation Transcript

  • Marketing to100% of devicesKieran Bourke | Head of Mobile | Mobext | Sept 2011
  • It’s time Jim but not as we know it... Receive permission ...before you... ask for it
  • QUANTUM MACE View slide
  • The consumerism of physics View slide
  • And new ways to engage
  • Is changing our device relationships
  • And how we feel about them
  • Tomorrow’s iPhone 5 may be a huge leap • Updates delivered OTA • NFC? • Wallet? • iCloud?
  • As will the 2012 tablet explosion• A6 Quad-core Processor as powerful as any high-end desktop• Wireless charging technology• Multi-touch gesture technology• iCloud technology• 5MP camera with 1080p or 720p video recording quality of 60 framesper second.
  • E-Readers will tease the early majority
  • Browsers will become pervasive
  • Mobile screen hours will ramp
  • 39,000 device profiles
  • Will convergence simplify permission ?
  • Convergence – HTML5
  • Convergence –Transcoding Engines
  • Convergence - Smart Web Apps It
  • Convergence - The Cloud
  • Divergence - Apps It
  • Divergence - OS
  • Divergence - The internet of things
  • Convergence v DivergenceSource: Rob Manson-Mobile Online Business
  • Convergence v DivergenceSource: Rob Manson-Mobile Online Business
  • Convergence v DivergenceSource: Rob Manson-Mobile Online Business
  • The New Divergence OpportunitySource: Rob Manson-Mobile Online Business
  • The New Divergence Opportunity • In-Car Commerce • TV Commerce
  • Divergence - Peel
  • Divergence - Peel
  • Divergence - Peel