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Pbm mobext kieran_bourke

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    Pbm mobext kieran_bourke Pbm mobext kieran_bourke Presentation Transcript

    • Marketing to100% of devicesKieran Bourke | Head of Mobile | Mobext | Sept 2011
    • It’s time Jim but not as we know it... Receive permission ...before you... ask for it
    • QUANTUM MACE
    • The consumerism of physics
    • And new ways to engage
    • Is changing our device relationships
    • And how we feel about them
    • Tomorrow’s iPhone 5 may be a huge leap • Updates delivered OTA • NFC? • Wallet? • iCloud?
    • As will the 2012 tablet explosion• A6 Quad-core Processor as powerful as any high-end desktop• Wireless charging technology• Multi-touch gesture technology• iCloud technology• 5MP camera with 1080p or 720p video recording quality of 60 framesper second.
    • E-Readers will tease the early majority
    • Browsers will become pervasive
    • Mobile screen hours will ramp
    • 39,000 device profiles
    • Will convergence simplify permission ?
    • Convergence – HTML5
    • Convergence –Transcoding Engines
    • Convergence - Smart Web Apps It
    • Convergence - The Cloud
    • Divergence - Apps It
    • Divergence - OS
    • Divergence - The internet of things
    • Convergence v DivergenceSource: Rob Manson-Mobile Online Business
    • Convergence v DivergenceSource: Rob Manson-Mobile Online Business
    • Convergence v DivergenceSource: Rob Manson-Mobile Online Business
    • The New Divergence OpportunitySource: Rob Manson-Mobile Online Business
    • The New Divergence Opportunity • In-Car Commerce • TV Commerce
    • Divergence - Peel
    • Divergence - Peel
    • Divergence - Peel