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Pbm mobext kieran_bourke

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  • 1. Marketing to100% of devicesKieran Bourke | Head of Mobile | Mobext | Sept 2011
  • 2. It’s time Jim but not as we know it... Receive permission ...before you... ask for it
  • 3. QUANTUM MACE
  • 4. The consumerism of physics
  • 5. And new ways to engage
  • 6. Is changing our device relationships
  • 7. And how we feel about them
  • 8. Tomorrow’s iPhone 5 may be a huge leap • Updates delivered OTA • NFC? • Wallet? • iCloud?
  • 9. As will the 2012 tablet explosion• A6 Quad-core Processor as powerful as any high-end desktop• Wireless charging technology• Multi-touch gesture technology• iCloud technology• 5MP camera with 1080p or 720p video recording quality of 60 framesper second.
  • 10. E-Readers will tease the early majority
  • 11. Browsers will become pervasive
  • 12. Mobile screen hours will ramp
  • 13. 39,000 device profiles
  • 14. Will convergence simplify permission ?
  • 15. Convergence – HTML5
  • 16. Convergence –Transcoding Engines
  • 17. Convergence - Smart Web Apps It
  • 18. Convergence - The Cloud
  • 19. Divergence - Apps It
  • 20. Divergence - OS
  • 21. Divergence - The internet of things
  • 22. Convergence v DivergenceSource: Rob Manson-Mobile Online Business
  • 23. Convergence v DivergenceSource: Rob Manson-Mobile Online Business
  • 24. Convergence v DivergenceSource: Rob Manson-Mobile Online Business
  • 25. The New Divergence OpportunitySource: Rob Manson-Mobile Online Business
  • 26. The New Divergence Opportunity • In-Car Commerce • TV Commerce
  • 27. Divergence - Peel
  • 28. Divergence - Peel
  • 29. Divergence - Peel