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Marketing to100% of devicesKieran Bourke | Head of Mobile | Mobext | Sept 2011
It’s time Jim but not as we know it...        Receive permission             ...before you...                         ask ...
QUANTUM MACE
The consumerism of physics
And new ways to engage
Is changing our device relationships
And how we feel about them
Tomorrow’s iPhone 5 may be a huge leap                       • Updates delivered OTA                       • NFC?         ...
As will the 2012 tablet explosion• A6 Quad-core Processor as powerful as any high-end desktop• Wireless charging technolog...
E-Readers will tease the early majority
Browsers will become pervasive
Mobile screen hours will ramp
39,000 device profiles
Will convergence simplify permission ?
Convergence – HTML5
Convergence –Transcoding Engines
Convergence - Smart Web Apps      It
Convergence - The Cloud
Divergence - Apps      It
Divergence - OS
Divergence - The internet of things
Convergence v DivergenceSource: Rob Manson-Mobile Online Business
Convergence v DivergenceSource: Rob Manson-Mobile Online Business
Convergence v DivergenceSource: Rob Manson-Mobile Online Business
The New Divergence OpportunitySource: Rob Manson-Mobile Online Business
The New Divergence Opportunity      • In-Car Commerce      • TV Commerce
Divergence - Peel
Divergence - Peel
Divergence - Peel
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Transcript of "Pbm mobext kieran_bourke"

  1. 1. Marketing to100% of devicesKieran Bourke | Head of Mobile | Mobext | Sept 2011
  2. 2. It’s time Jim but not as we know it... Receive permission ...before you... ask for it
  3. 3. QUANTUM MACE
  4. 4. The consumerism of physics
  5. 5. And new ways to engage
  6. 6. Is changing our device relationships
  7. 7. And how we feel about them
  8. 8. Tomorrow’s iPhone 5 may be a huge leap • Updates delivered OTA • NFC? • Wallet? • iCloud?
  9. 9. As will the 2012 tablet explosion• A6 Quad-core Processor as powerful as any high-end desktop• Wireless charging technology• Multi-touch gesture technology• iCloud technology• 5MP camera with 1080p or 720p video recording quality of 60 framesper second.
  10. 10. E-Readers will tease the early majority
  11. 11. Browsers will become pervasive
  12. 12. Mobile screen hours will ramp
  13. 13. 39,000 device profiles
  14. 14. Will convergence simplify permission ?
  15. 15. Convergence – HTML5
  16. 16. Convergence –Transcoding Engines
  17. 17. Convergence - Smart Web Apps It
  18. 18. Convergence - The Cloud
  19. 19. Divergence - Apps It
  20. 20. Divergence - OS
  21. 21. Divergence - The internet of things
  22. 22. Convergence v DivergenceSource: Rob Manson-Mobile Online Business
  23. 23. Convergence v DivergenceSource: Rob Manson-Mobile Online Business
  24. 24. Convergence v DivergenceSource: Rob Manson-Mobile Online Business
  25. 25. The New Divergence OpportunitySource: Rob Manson-Mobile Online Business
  26. 26. The New Divergence Opportunity • In-Car Commerce • TV Commerce
  27. 27. Divergence - Peel
  28. 28. Divergence - Peel
  29. 29. Divergence - Peel
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