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Pbm mig david_glennie

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  • 1. Hello.It’s Mobile Interactive Group.
  • 2. Over 300 successful relationshipsPresented to: www.migcan.comCompany: Mobile Interactive Group mobile@migcan.comPresented by: A B PersonDate: Page 2
  • 3. Growth in the appetite for mobileinteraction…
  • 4. No sector Winners (or Losers)…
  • 5. No sector winners….Total 4q09 1q10 2q10 3q10 4q10 1q11 2q11 3q11FinancialServices &InsuranceServices 7.12% 7.28% 7.46% 7.67% 7.94% 8.26% 8.63% 8.90%Retail 11.39% 11.57% 11.77% 12.01% 12.31% 12.67% 13.10% 13.40%FMCG 5.15% 5.27% 5.39% 5.55% 5.74% 5.97% 6.24% 6.44%MobileNetworkOperators 20.02% 20.22% 20.44% 20.71% 21.04% 21.44% 21.91% 22.24%Automotive 4.06% 4.15% 4.25% 4.38% 4.53% 4.71% 4.92% 5.08%Travel 6.91% 7.06% 7.24% 7.44% 7.70% 8.01% 8.38% 8.64%Sports &Leisure 5.97% 6.11% 6.26% 6.44% 6.66% 6.93% 7.24% 7.47%Gaming 3.94% 4.02% 4.12% 4.24% 4.39% 4.57% 4.77% 4.92%None of theabove 35.44% 34.32% 33.07% 31.56% 29.69% 27.43% 24.80% 22.92%Total 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
  • 6. No increase in quantity of relationships…
  • 7. No increase in QuantityTotal 1Q12Dont know 9.88%None 47.55%1-3 29.02%4-8 5.16%8+ 1.76%
  • 8. No increase in frequency…
  • 9. Huge Competition…
  • 10. Which Channels?…
  • 11. Which Channels?• Email falling 8% over the last 2 years• Will fall 5% over the next year• 5% - 20% of emails opened on a mobile device You have to be mobile
  • 12. What do theywant you tosay?...
  • 13. What do they want you to say?• 2/3 want Loyalty and information• Women 7% higher preference for sales promotion (38%)You have to provide Services, not just Messages
  • 14. How do they want to give you information?…
  • 15. How do they want to give you information?• 20% of preferred methods are mobile• 70% Web• 10% Expect you to get it from other interactions• The rest are Call Center You have to be Social
  • 16. The publishing paradigm is not enough…
  • 17. The publishing paradigm is not enough Message Digital Mobile Social
  • 18. Multi Channel Automation MessageDigital Mobile Social
  • 19. Thank you David Glennie Chief Innovation Officer T: 07540 765 623 E: david.glennie@migcan.comPresented to: www.migcan.comCompany: Mobile Interactive Group mobile@migcan.comPresented by: A B PersonDate: Page
  • 20. Thank you David Glennie Chief Innovation Officer T: 07540 765 623 E: david.glennie@migcan.comPresented to: www.migcan.comCompany: Mobile Interactive Group mobile@migcan.comPresented by: A B PersonDate: Page
  • 21. Thank you David Glennie Chief Innovation Officer T: 07540 765 623 E: david.glennie@migcan.comPresented to: www.migcan.comCompany: Mobile Interactive Group mobile@migcan.comPresented by: A B PersonDate: Page

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