Pbm hoopz akash_sureka
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Pbm hoopz akash_sureka Pbm hoopz akash_sureka Presentation Transcript

  • HOOPZ H HOOPZPermission Based Marketing Indian Perspective Akash Sureka MD & CEO Hoopz Planet Info Pvt Ltd
  • HOOPZAgenda Marketing Channels Do Not Call Register Permission Based Marketing – Quick India Snapshot Gaps & Repercussions Hoopz™ Planet Info Pvt. Ltd.
  • HOOPZMarketing Channels Emails  Bulk and Targeted Bulk SMS (Rural penetration)  Bulk  Post Sales Customer Retention Print  Brochures  Media Customer Care calls Web Television Social Networking
  • HOOPZDo Not Call Register Limited to SMS, Customer care calls  Promotional Only Filtered if consumer registered with DND (Do Not Disturb)
  • HOOPZPermission Marketing – India Snapshot Wide non permission marketing  Bulk SMS  Bulk Emails  Mass Reach  Non Contextual  More consumers opting for DND  Bulk Emails going to Spams  Brands losing ROI and campaign Effect  Consumers Negativity Growth towards campaigns
  • HOOPZPermission Marketing – India Snapshot Low Permission Marketing  Hard copy Forms, q&a, web  Bluetooth  Interactive Games  Post Sales product updates  Discounts & Coupons (Most Effective)  Low volume reach  High loyalty and participation  Non Contextual  Males more responsive
  • HOOPZGaps No agreement/Opt In channel from consumer  Bulk SMS  Bulk Emails More consumers opting for DND Bulk Emails going to Spams Brands losing ROI and campaign Effect Not well defined or Missing Link/channel wrt Advertiser for Permission Marketing for consumer Agreement/Opt In
  • HOOPZEffectiveness
  • HOOPZHoopz™ - What does it do? (Solution – Patent Pending)Provide real time contextual flash/digital advertisement & Information based on keyword of ANY content in ANY software application – consumer is watching/listening on ANY device - without modification of/interface to application or content or without tie ups but with complete Consumer Permissions ! MyAd™: Buy Homes in Bay Area at 1141 MyAd™: New IceCream Flavor from Kraft: USD per sq.ft. MyAd™: Make Love Tips from Dating site: Teachers MyAd™: New iPhone OS Fortune at needed in New York X 4.1 launch from Apple: XX Venetian, las vegas Facebook/Twitter MyAd™: New Book from John Grisham: MBA from X MyAd™: New Burger menu from X Wharton: Space available in New York McDonalds: New book “Run” arrival on Amazon: BoAmerica Deposit 7.5% SMS/EMAIL/MMS Browser/Search Engine/eBook PPT/Doc/XLS
  • HOOPZNew world of Consumer PermissionMarketing  Hoopz™ Makes Consumers new Publishers !  Makes easy for Brands for Permission Marketing !
  • HOOPZContacts  Akash.sureka@hoopz.in (Founder & CEO)  +91 9823050169  www.hoopz.inThank You !