Your SlideShare is downloading. ×
0
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Pbm dma txt4ever mark_brill
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Pbm dma txt4ever mark_brill

433

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
433
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Getting permissions rightHow to do mobile and not annoy people mark@formatie.com @marktxt4everMark Brill txt4ever.wordpress.com- txt4ever: messaging platform- Mobile marketing strategist, consultant and lecturer- Chair of DMA Mobile Council
  • 2. Mobile. A spam-free channel? 22% of consumers 58% of UK included soft opt-in consumers marketing as spam received a spam SMS in August 2011 DMA/Touluna Quicksurvey 2011
  • 3. Many people know spam as this ... 42% of UK mobile users have received this type of message3% of peoplereplied to itDMA/Touluna Quicksurvey 2011
  • 4. ... but consumers worry about brands Buy it! Buy it! 71% were concerned about spam and costs 41% would opt-in where they had control Wha’eva 74% of people would opt-in for the rightDMA/IAB, 2010 incentive
  • 5. Some brands get it right ...
  • 6. ... but not everyone
  • 7. Mobile is personal newspapers comprehensive another plus is I’m the only user where up to date as a laptop I share immediate information trustworthy with the wife! internet convenient on PC persuasive for me personalised innovative radio mobile TV undemanding entertaining mood setter I like to try new relaxing things with my new fun creative phone You have to get it right! - 98% recall of brand SMS* magazines - Good or bad, they won’t stylish forget you!Orange Exposure 2010 // *DMA/IAB 2010
  • 8. Just because you have a database...... doesn’t mean you have permission How did you get it?How old isthe data?Are theyexpecting yourmessage? ‘How did you get my number?’
  • 9. Be engagingPersonalisationis NOT a mailmerge! 150% higher response with MMS than SMS
  • 10. Be useful
  • 11. It’s not just who, but also ...What?Where?When?
  • 12. Getting it right
  • 13. Integration is key Email Press ads Direct MailWebsite Social media Social
  • 14. The result?Weekly offersonly for Threeselected ranges offers per month Specific and Cut-off times broad opt-outs for SMS Nearly 1.5 million people opted-in to receive offers
  • 15. Messaging. The driver for mobile Develop campaigns over timeUse test andlearn
  • 16. Meet customers expectationsBrands need to sit naturallywith their consumers An opt-in is not a reason for endless messages
  • 17. Thank youQuestions? mark@formatie.com @marktxt4ever txt4ever.wordpress.com

×