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Paul childs vs2 Paul childs vs2 Presentation Transcript

  • AdfonicPaul ChildsCOO and Co-Founder
  • About us Launched 18 months ago, Adfonic is now the fastest growing European ad network Over 4,5k publishers generating billions of ad requests per month and averaging 1k campaigns Offices in London, New York, Paris and Seville Leading in innovation : Real Time Bidding, geo-location targeting, rich media, conversion tracking, real time reporting and many more ...
  • Our clients and media partners And many more ... View slide
  • Our clients and media partners And many more ... View slide
  • “Advertising is about performance.” Quote from Data Economy Feb 2011
  • Real-time bidding Hyper Local Marketing App install tracking Integrated Data Android HTML5 Real-time reporting Plug-ins Smartphones Android Market iOS App Store Agile Development Coupons CPC Online Uniques Cookies SDKs Fill Rate iPhone Audience Reach Global iPad2 Local Mac StoreTrends Video Rich media Brands Broadvast advertising Conversion tracking Geo-targeting Rich Media Interstitials Free Juice Bar Tablets iPad Agencies Developer T-Shirts SDKs In-app Cookies In-app API Mac Book Pro eCPMs Expandable banners In-App Advertising 3rd Party ad server tracking Blind Mobile Ad Network Demographics
  • Metrics
  • “Android market share now tops iPhone.” ComScore, March 2011“Smartphones make up about 32% of the phones owned by adults over the age of 13 in the UK” ComScore, March 2011 “Smartphone penetration will reach 75% by 2015” Enders Analysis, March 2011
  • Smartphone penetration in the UK is now nationwide Apple iPhone Android devices  Plotted campaign clicks for an iPhone and an Android campaign in the UK  Disproves the myth that smartphones are London centric  Confirms today smartphones as urban devices shifting towards national coverageSource : Adfonic data for iPhone and Android activity September 2010
  • iPad tablet penetration is following smartphones and not limited to London Apple iPad ... iPad traffic now nationwide tooSource : Adfonic data for iPad activity December 2010
  • An increasing number ofconsumers now mixsmartphones / tabletswith TV viewing 11
  • Smartphones/tablets are influencing consumer mobile behaviour and creating opportunities Home Tipping point WiFi Online browsing behaviour Relaxing Opportunity? TV Mobile browsing behaviour Bed  Smartphone traffic spikes early evening and builds through to midnight presenting a new opportunity for advertisers to drive incremental results.Source : Adfonic iPhone campaign run in the June UK 2010
  • Smartphones and tablets are creating new use cases for advertisers  We took 100k iPad ad requests 44k on Boxing day mapped to a UK location  iPad usage built throughout the 29k day, peaking in the evening 19k  Highlights opportunity to reach tablet users in the evening 9k  Highlights opportunity to target 9% 19% 29% 44% regional tablet audiences throughout the country with location targeted campaignsSource : Adfonic network December 2010
  • Smartphones and tablets are creating new use cases for advertisers Breaking out London ISBA Region 32% of iPad activity was Inner LondonSource : Adfonic network
  • Example 1App Install TrackingGoal Action MetricsDrive downloads of the app One click to the iTunes App A conversion is recorded thewith a target Cost Per Store download page. first time the app is opened.Download set by advertiser.
  • Example 2Mobile site conversion tracking Goal Action Metrics Generate test drive and One click to a mobile web Conversion tracking brochure requests with a site where consumers can enables advertisers to Cost Per Lead target. enter some details. optimise Cost Per Lead.
  • Example 3Click-to-Video metricsGoal Action MetricsGenerate awareness and One click to an in-app auto- Measuring average viewinterest in going to see the play 30 second video short. times and number offilm Yogi Bear. completed views.
  • Example 4Mixing Social, Mobile and VideoCampaign HTML 5 site Facebook page VideoDrive consumers to find Hall Pass mobile site Leverage the power of Leverage the power ofout more about the Hall containing rich media and “Like” to get friends sharing with friends andPass film. more information about the engaged and push updates. enable emotional film. connection via video.
  • AdfonicPaul ChildsCOO and Co-Founder