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Victor Malachard
CEO, Adfonic
MobileSquared US Roadshow, 2nd November 2010
A global mobile advertising marketplace
Headquartered in the UK with operations in France & USA
Second round multi-million...
What we do
Advanced and comprehensive
campaign management
•Simple and intuitive user
interface
•Advanced targeting &
profi...
Audience
Adfonic's global mobile marketplace enables advertisers to reach a consumer audience
across 190 countries.
45%
10...
Existing Clients
Smartphones are changing how we
consume media
Laptop and desktop Internet consumption under pressure
New window of opportu...
Trafficlevels
TypicalonlineSmartphone
Smartphone vs. fixed internet
consumption
Tipping point
Traffic peaks
at midnight
24...
Smartphone usage is widespread
Source : Adfonic Smartphone campaigns September 2010 - Data mapped using Google Fusion Char...
iPad requests not limited to London
Source: Adfonic iPAD campaign September 2010 - Data mapped using Google Fusion Charts;...
Some parting thoughts...
• Digital audience activity changing as a result of the smart device
• Mobile traffic starts to b...
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M2 roadshow us victor malachard, adfonic

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Transcript of "M2 roadshow us victor malachard, adfonic"

  1. 1. Victor Malachard CEO, Adfonic MobileSquared US Roadshow, 2nd November 2010
  2. 2. A global mobile advertising marketplace Headquartered in the UK with operations in France & USA Second round multi-million dollar funding closed Q3 2010 2,000+ publishers delivering a global audience across 190 countries Billions of page impressions per month 3,000+ advertising campaigns per month Who we are One of the fastest growing mobile advertising marketplaces in the world
  3. 3. What we do Advanced and comprehensive campaign management •Simple and intuitive user interface •Advanced targeting & profiling •Multiple campaign control features •Extensive breadth of features Real-time, transparent reporting and analytics App install tracking
  4. 4. Audience Adfonic's global mobile marketplace enables advertisers to reach a consumer audience across 190 countries. 45% 10% 5% 21% 19% iPhone OS JavaMIDP Android Symbian RIM(BlackBerry) Windows Mobile WebOS (Palm) Breakdown by platform
  5. 5. Existing Clients
  6. 6. Smartphones are changing how we consume media Laptop and desktop Internet consumption under pressure New window of opportunity for advertisers
  7. 7. Trafficlevels TypicalonlineSmartphone Smartphone vs. fixed internet consumption Tipping point Traffic peaks at midnight 24 hour timeline Smartphone traffic spikes early evening and builds through to midnight Source: Adfonic Smartphone campaign clicks made over WiFi connections over a 24 hour period in August 2010 vs. typical online daily traffic levels New opportunity
  8. 8. Smartphone usage is widespread Source : Adfonic Smartphone campaigns September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks Clicks mapped at street level show the Smartphone is primarily an urban centric, but not London centric, device
  9. 9. iPad requests not limited to London Source: Adfonic iPAD campaign September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks
  10. 10. Some parting thoughts... • Digital audience activity changing as a result of the smart device • Mobile traffic starts to build from early evening and continues to rise throughout the evening, before peaking around midnight • Smartphone and tablet devices becoming the mediums of choice for spontaneous internet access • Peaks in Smartphone traffic coincide with periods that are traditionally dead times for online advertising • Contrary to popular belief – Smartphone & tablet audiences are nationwide • Clear opportunity for advertisers to reach incremental audiences Brands & agencies are waking up to this opportunity ARE YOU?
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