M2 roadshow us koren stucki, aegis mobilePresentation Transcript
November 2, 2010
Koren Stucki, VP Marketing
Aegis Mobile Overview
2 Business formed in 2006
Provide mobile and compliance solutions
Focused on mobile industry
Experienced wireless and content industry team of ~37 employees
Excellent reputation in the industry
What is the mobile revolution?
Four questions all businesses should ask before going mobile
How to master the mobile revolution
What is the Mobile Revolution?
38% of adult cell phone users
access the Internet on their
New mCommerce channels,
where customer transactions
are conducted using a mobile
device, could be worth $2.5
billion by 20112
Within the next five years,
more users will connect to the
Internet over mobile devices
than desktop PCs3
1Chart adapted from The Rise of App Culture. http://pewInternet.org/Reports/2010/The-Rise-of-Apps-Culture/Overview.aspx, Sep14, 2010.
2Amazon, eBay Power Bulk of $2.5 Billion Mobile Commerce. Ina Steiner. AuctionBytes.com,
http://www.auctionbytes.com/cab/cab/abn/y10/m08/i16/s03, Aug16, 2010.
3 Internet Trends, Morgan Stanley Research, Mary Meeker, June 7, 2010.
Four Questions to Ask Before Going Mobile
1. What are the goals of our mobile presence?
2. What are the unique needs of a mobile user?
3. What is the difference between Mobile Web Apps vs. Client-based Apps?
4. What devices do our customers use?
What are the goals of our mobile presence?
Build brand awareness and consumer relevance
Translate an eCommerce business to the mobile web
Drive consumers to brick-and-mortar retail sites
Develop and engage a broader customer base
What are the unique needs of a mobile user?
Immediate Benefit: Provide value to users upon initial engagement
Convenience through click-to-call, request info, etc.
Store locator, product reviews and price comparison
Relevance: Hyper-target users with device, user and application profiles
Give the option to use current location when LBS is available
Provide unique flow for different devices (smartphone vs. feature phone)
Create landing pages with targeted promos
Store information if experience is interrupted or stopped
Ease of use: Design simple yet effective navigation with only relevant steps
Easy to recognize what is selectable (i.e. arrows, menu buttons, etc.)
Platform-specific navigation controls
Mobile Web Apps vs. Client-based Apps?
What devices do our customers use?
Determine what devices your target customers are using
Mobile devices – especially Blackberries – do not render consistently across
platforms and different versions of the device
Feature phones still make up majority of the market
Different device capabilities should be leveraged for improved user experience
Test on live devices, don’t rely solely on emulators
Use a robust mobile content management system to do the heavy lifting for you
…one size does not fit all…
Mobile Content Management System
RE/MAX Mobile Web Application vs. PC Website
Towson Tiger Mobile Web Application vs. PC Website
Walden UniversityMobile Web Application vs. PC Website
How to Master the Mobile Revolution
The Mobile Web Experience is Different
Users look for immediate answers (store locator, price comparison,
Ease of use is critical (click-to-call, location aware programs, etc.)
Location, location, location
Hyper-target customers with user-specific offers according to their
location, user history and other demographics
The Mobile Experience Varies by Platform
One size does not fit all
Leverage different device capabilities