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M2 roadshow us koren stucki, aegis mobile

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    M2 roadshow us   koren stucki, aegis mobile M2 roadshow us koren stucki, aegis mobile Presentation Transcript

    • November 2, 2010 Koren Stucki, VP Marketing
    • Aegis Mobile Overview 2   Business formed in 2006   Provide mobile and compliance solutions   Focused on mobile industry   Experienced wireless and content industry team of ~37 employees   Excellent reputation in the industry   Financially stable! 2
    • Key Topics   What is the mobile revolution?   Four questions all businesses should ask before going mobile   How to master the mobile revolution 3
    • What is the Mobile Revolution?   38% of adult cell phone users access the Internet on their phone1   New mCommerce channels, where customer transactions are conducted using a mobile device, could be worth $2.5 billion by 20112   Within the next five years, more users will connect to the Internet over mobile devices than desktop PCs3 1Chart adapted from The Rise of App Culture. http://pewInternet.org/Reports/2010/The-Rise-of-Apps-Culture/Overview.aspx, Sep14, 2010. 2Amazon, eBay Power Bulk of $2.5 Billion Mobile Commerce. Ina Steiner. AuctionBytes.com, http://www.auctionbytes.com/cab/cab/abn/y10/m08/i16/s03, Aug16, 2010. 3 Internet Trends, Morgan Stanley Research, Mary Meeker, June 7, 2010. 4
    • Four Questions to Ask Before Going Mobile 1.  What are the goals of our mobile presence? 2.  What are the unique needs of a mobile user? 3.  What is the difference between Mobile Web Apps vs. Client-based Apps? 4.  What devices do our customers use? 5
    • What are the goals of our mobile presence?   Build brand awareness and consumer relevance   Translate an eCommerce business to the mobile web   Drive consumers to brick-and-mortar retail sites   Develop and engage a broader customer base 6
    • What are the unique needs of a mobile user?   Immediate Benefit: Provide value to users upon initial engagement   Convenience through click-to-call, request info, etc.   Store locator, product reviews and price comparison   Relevance: Hyper-target users with device, user and application profiles   Give the option to use current location when LBS is available   Provide unique flow for different devices (smartphone vs. feature phone)   Create landing pages with targeted promos   Store information if experience is interrupted or stopped   Ease of use: Design simple yet effective navigation with only relevant steps   Easy to recognize what is selectable (i.e. arrows, menu buttons, etc.)   Platform-specific navigation controls 7
    • Mobile Web Apps vs. Client-based Apps? 8
    • What devices do our customers use?   Determine what devices your target customers are using   Mobile devices – especially Blackberries – do not render consistently across platforms and different versions of the device   Feature phones still make up majority of the market   Different device capabilities should be leveraged for improved user experience   Test on live devices, don’t rely solely on emulators   Use a robust mobile content management system to do the heavy lifting for you …one size does not fit all… 9
    • Mobile Content Management System 10
    • RE/MAX Mobile Web Application vs. PC Website 11
    • Towson Tiger Mobile Web Application vs. PC Website 12
    • Walden UniversityMobile Web Application vs. PC Website 13
    • How to Master the Mobile Revolution   The Mobile Web Experience is Different   Users look for immediate answers (store locator, price comparison, product reviews)   Ease of use is critical (click-to-call, location aware programs, etc.)   Location, location, location   Hyper-target customers with user-specific offers according to their location, user history and other demographics   The Mobile Experience Varies by Platform   One size does not fit all   Leverage different device capabilities 14