M2 Roadshow Nick Lane Mobilesquared
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What is the potential for the UK mobile market - analyst projections 2009-2014
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M2 Roadshow Nick Lane Mobilesquared
- 1. mobile SQUARED Roadshow, Nov 5 th 2009 Taking Internet Mobile: UK Nick Lane, chief analyst, mobileSQUARED
- 2. The UK market Market revenues
- 3. The UK market Market revenues
- 4. The UK market Market revenues
- 5. The Gadgets Devices
- 6. The Gadgets Devices
- 7. The Gadgets Devices Legacy Basic WAP functionality Featurephone Rich-media device, WAP with open Internet enablement Smartphone Advanced capabilities with PC-like functionality (5-10 times higher usage) iPhone Yardstick (20-50 times higher usage)
- 8. The Gadgets Devices
- 9. The Users Subscribers
- 10. The Users Subscribers
- 11. The Users Subscribers
- 12. The Behaviour Usage
- 14. The Behaviour Condensed PC-like usage BBC, SN, Google, Yahoo, MSN Average browsing session 3 mins Average browsing session in 2014 will be almost 6 mins
- 15. The Behaviour Usage
- 16. The Killer Sites Social networking
- 18. The Killer Sites Social networking
- 19. The Content Browsing for revenues
- 20. The Content Browsing for revenues Fundamental shift in usage Content revenues down content no longer centred on ringtones/wallpapers/games Video clip usage up 60-70% in 2009 – 10% watch videos, but only 0.6% purchase videos 20% play games – 2% purchase games 90% of apps purchased from App Store are free
- 21. The Content Browsing for revenues
- 22. Time to get mobile Consumers Distance between consumers and revenues will close Communication Why mobile? 15+ million reasons today & 33 mil. In 2014 About having presence on a device that is always on and with consumers 16hrs per day Brand awareness and user interaction… building a community Extending communication and information transition towards payments Communication Revenues
- 23. Use mobile Internet with care
Editor's Notes
- 2009 2014 CAGR Messaging £3.2 bil £4.4 bil. 7% Data £862.7 mil. £2.9 bil. 28% C & S £242.1 mil. £652 mil. 22% TOTAL £4.3 bil. £7.95 bil. 13%
- Where are people going? mobileSQUARED/comscore BBC, social networking etc Lightspeed research has confirmed that once a user starts browsing on mobile Internet more rapidly very quickly
- Where are people going? mobileSQUARED/comscore BBC, social networking etc Lightspeed research has confirmed that once a user starts browsing on mobile Internet more rapidly very quickly
- 40% of UK traffic from mobiles go to social networking sites. Based on these numbers, each page of a mobile social networking site in the UK is worth an average of £0.00059 in 2009 and £0.00075. Alternatively, on average it takes 1,686 page visits to generate £1 in revenue in 2009, improving to 1,339 page visits to generate £1 in 2014.