M2 Roadshow Nick Lane Mobilesquared

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What is the potential for the UK mobile market - analyst projections 2009-2014

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  • 2009 2014 CAGR Messaging £3.2 bil £4.4 bil. 7% Data £862.7 mil. £2.9 bil. 28% C & S £242.1 mil. £652 mil. 22% TOTAL £4.3 bil. £7.95 bil. 13%
  • Where are people going? mobileSQUARED/comscore BBC, social networking etc Lightspeed research has confirmed that once a user starts browsing on mobile Internet more rapidly very quickly
  • Where are people going? mobileSQUARED/comscore BBC, social networking etc Lightspeed research has confirmed that once a user starts browsing on mobile Internet more rapidly very quickly
  • 40% of UK traffic from mobiles go to social networking sites. Based on these numbers, each page of a mobile social networking site in the UK is worth an average of £0.00059 in 2009 and £0.00075. Alternatively, on average it takes 1,686 page visits to generate £1 in revenue in 2009, improving to 1,339 page visits to generate £1 in 2014.
  • M2 Roadshow Nick Lane Mobilesquared

    1. 1. mobile SQUARED Roadshow, Nov 5 th 2009 Taking Internet Mobile: UK Nick Lane, chief analyst, mobileSQUARED
    2. 2. The UK market Market revenues
    3. 3. The UK market Market revenues
    4. 4. The UK market Market revenues
    5. 5. The Gadgets Devices
    6. 6. The Gadgets Devices
    7. 7. The Gadgets Devices Legacy Basic WAP functionality Featurephone Rich-media device, WAP with open Internet enablement Smartphone Advanced capabilities with PC-like functionality (5-10 times higher usage) iPhone Yardstick (20-50 times higher usage)
    8. 8. The Gadgets Devices
    9. 9. The Users Subscribers
    10. 10. The Users Subscribers
    11. 11. The Users Subscribers
    12. 12. The Behaviour Usage
    13. 13. The Behaviour Usage <ul><li>The mobile Internet usage hierarchy: </li></ul><ul><li>Communication (email, SN) </li></ul><ul><li>Information and Services (news, weather sport) </li></ul><ul><li>Content and entertainment (video clips games, apps…) </li></ul><ul><li>WE AR HERE </li></ul><ul><li>Payment platform </li></ul><ul><li>The mobile Internet experience is getting richer </li></ul>
    14. 14. The Behaviour Condensed PC-like usage BBC, SN, Google, Yahoo, MSN Average browsing session 3 mins Average browsing session in 2014 will be almost 6 mins
    15. 15. The Behaviour Usage
    16. 16. The Killer Sites Social networking
    17. 17. The Killer Sites Social networking <ul><li>Mobile social networking accounts for 40% of UK mobile traffic </li></ul><ul><li>2009: 1,686 p.i.s = £1 revs </li></ul><ul><li>2014: 1,339 p.i.s = £1 revs </li></ul>
    18. 18. The Killer Sites Social networking
    19. 19. The Content Browsing for revenues
    20. 20. The Content Browsing for revenues Fundamental shift in usage Content revenues down content no longer centred on ringtones/wallpapers/games Video clip usage up 60-70% in 2009 – 10% watch videos, but only 0.6% purchase videos 20% play games – 2% purchase games 90% of apps purchased from App Store are free
    21. 21. The Content Browsing for revenues
    22. 22. Time to get mobile Consumers Distance between consumers and revenues will close Communication Why mobile? 15+ million reasons today & 33 mil. In 2014 About having presence on a device that is always on and with consumers 16hrs per day Brand awareness and user interaction… building a community Extending communication and information transition towards payments Communication Revenues
    23. 23. Use mobile Internet with care

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