Dislocation of Expectation: The Business of Mobile Social Networks Mobile Squared November 2009
Flirtomatic Summary <ul><li>Pioneer of digital flirting and monetising mobile users  “ social fun for the mobile generatio...
Cross Platform
 
A brief history so far… Platform refinement java app flash wap web java UI refinement Marketing wap pay for access web Rev...
 
The building blocks <ul><li>Platforms </li></ul><ul><li>Billing </li></ul><ul><li>CRM </li></ul><ul><li>Customer Care </li...
Platforms
Billing
CRM
Customer Care
Creativity and Design
Marketing
Advertising
The Funnel Marketing Registration Active Payment
Thank you <ul><li>Mark Curtis:  CEO </li></ul><ul><li>Email: [email_address] .com </li></ul><ul><li>Tel: +44 (0)7973 18582...
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M2 Roadshow Mark Curtis Flirtomatic

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How to build a successful mobile social network

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M2 Roadshow Mark Curtis Flirtomatic

  1. 1. Dislocation of Expectation: The Business of Mobile Social Networks Mobile Squared November 2009
  2. 2. Flirtomatic Summary <ul><li>Pioneer of digital flirting and monetising mobile users “ social fun for the mobile generation” </li></ul><ul><li>Users create profile, search, flirt, buy extra fun </li></ul><ul><li>2008 growth </li></ul><ul><ul><li>1million+ UK users </li></ul></ul><ul><ul><li>4 x 2007 revenues </li></ul></ul><ul><li>Revenue streams (basic usage free): </li></ul><ul><ul><li>Premium services </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><li>At profit in UK market, VC funded </li></ul><ul><li>International roll out underway - US, DE, Aus </li></ul><ul><li>Own technology </li></ul>
  3. 3. Cross Platform
  4. 5. A brief history so far… Platform refinement java app flash wap web java UI refinement Marketing wap pay for access web Revenue model premium stuff ads Product dvpt. International Recognition Critical mass Launch trad media “ rss” complexity content
  5. 7. The building blocks <ul><li>Platforms </li></ul><ul><li>Billing </li></ul><ul><li>CRM </li></ul><ul><li>Customer Care </li></ul><ul><li>Creativity and Design </li></ul><ul><li>Marketing </li></ul><ul><li>Advertising </li></ul>
  6. 8. Platforms
  7. 9. Billing
  8. 10. CRM
  9. 11. Customer Care
  10. 12. Creativity and Design
  11. 13. Marketing
  12. 14. Advertising
  13. 15. The Funnel Marketing Registration Active Payment
  14. 16. Thank you <ul><li>Mark Curtis: CEO </li></ul><ul><li>Email: [email_address] .com </li></ul><ul><li>Tel: +44 (0)7973 185824 </li></ul>
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