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M2 Roadshow Mark Curtis Flirtomatic
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M2 Roadshow Mark Curtis Flirtomatic

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How to build a successful mobile social network

How to build a successful mobile social network

Published in: Business, Technology

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Transcript

  • 1. Dislocation of Expectation: The Business of Mobile Social Networks Mobile Squared November 2009
  • 2. Flirtomatic Summary
    • Pioneer of digital flirting and monetising mobile users “ social fun for the mobile generation”
    • Users create profile, search, flirt, buy extra fun
    • 2008 growth
      • 1million+ UK users
      • 4 x 2007 revenues
    • Revenue streams (basic usage free):
      • Premium services
      • Advertising
    • At profit in UK market, VC funded
    • International roll out underway - US, DE, Aus
    • Own technology
  • 3. Cross Platform
  • 4.  
  • 5. A brief history so far… Platform refinement java app flash wap web java UI refinement Marketing wap pay for access web Revenue model premium stuff ads Product dvpt. International Recognition Critical mass Launch trad media “ rss” complexity content
  • 6.  
  • 7. The building blocks
    • Platforms
    • Billing
    • CRM
    • Customer Care
    • Creativity and Design
    • Marketing
    • Advertising
  • 8. Platforms
  • 9. Billing
  • 10. CRM
  • 11. Customer Care
  • 12. Creativity and Design
  • 13. Marketing
  • 14. Advertising
  • 15. The Funnel Marketing Registration Active Payment
  • 16. Thank you
    • Mark Curtis: CEO
    • Email: [email_address] .com
    • Tel: +44 (0)7973 185824