Mobile Ad Games – The Killer Ad?
             Michael Schade, CEO & Co-Founder
                FISHLABS Entertainment GmbH...
ABOUT FISHLABS




                 www.fishlabs.net
24 MIO iPHONE GAME DOWNLOADS




                               www.fishlabs.net
VOLKSWAGEN POLO CHALLENGE

   Task: Create a quality racing game for the new Polo within 3 months
   Idea: Take existing...
VOLKSWAGEN SCIROCCO 24H CUP

   Task: Build on the success for Scirocco R at the Nürburgring 24h race
   Idea: High-spee...
BARCLAYCARD WATERSLIDE EXTREME

   Task: Continue the highly successful “Waterslide” TV campaign on iPhone
   Idea: Play...
LOTS OF EYEBALLS


                                Downloads p. Week
2,000,000
1,800,000
1,600,000
1,400,000
1,200,000    ...
TAKE AWAY

Mobile is
 a global medium
 personal, hence emotional
 viral
 pull not push
 premium
 interactive
 compe...
Thank you for listening!

      michael@fishlabs.net

          Follow us on:
 http://www.twitter.com/fishlabs
http://www....
Upcoming SlideShare
Loading in...5
×

M2 roadshow europe michael scade fishlabs

372

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
372
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

M2 roadshow europe michael scade fishlabs

  1. 1. Mobile Ad Games – The Killer Ad? Michael Schade, CEO & Co-Founder FISHLABS Entertainment GmbH Mobile Squared, London, September 2010 www.fishlabs.net
  2. 2. ABOUT FISHLABS www.fishlabs.net
  3. 3. 24 MIO iPHONE GAME DOWNLOADS www.fishlabs.net
  4. 4. VOLKSWAGEN POLO CHALLENGE  Task: Create a quality racing game for the new Polo within 3 months  Idea: Take existing assets, beef them up, leverage existing reputation  Scope: 6 detailed tracks in urban and country side environment  Achievements:  #1 in 21 countries  2.5m downloads, still 3k new users daily  Average play sessions 4, play time 3 min  500,000 hours of brand engagement  33,000 views on YouTube www.fishlabs.net
  5. 5. VOLKSWAGEN SCIROCCO 24H CUP  Task: Build on the success for Scirocco R at the Nürburgring 24h race  Idea: High-speed racing game targeted to young male audience  Scope: Short circuit inspired by the “Green Hell”, Multiplayer  Achievements:  #1 in 18 countries  2.5m downloads, still 5k new users daily  Average play sessions 3, play time 5 min  625,000 hours of brand engagement  60,000 views on YouTube  17,000 brochures ordered  9,000 test drives requested www.fishlabs.net
  6. 6. BARCLAYCARD WATERSLIDE EXTREME  Task: Continue the highly successful “Waterslide” TV campaign on iPhone  Idea: Players twist and tilt their way through a giant waterslide  Scope: 9 different 3-D waterslides in urban environment  Achievements:  #1 in all 80 Apple countries for two weeks  Back in the Top 10 after 24 weeks  Average play sessions 3, play time 1,35 min  18m downloads still 25-35k new users daily  1,215,000 hours of brand engagement  Most successful ad game ever  48,000 views on YouTube  Massive media coverage (52k Google hits) www.fishlabs.net
  7. 7. LOTS OF EYEBALLS Downloads p. Week 2,000,000 1,800,000 1,600,000 1,400,000 1,200,000 VW Polo Challenge VW Scirocco R 24H Challenge 1,000,000 VW Think Blue. Challenge VW Touareg Challenge 800,000 Waterslide Extreme Game 600,000 Rollercoaster Extreme Game 400,000 200,000 0 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 www.fishlabs.net
  8. 8. TAKE AWAY Mobile is  a global medium  personal, hence emotional  viral  pull not push  premium  interactive  competitive in many ways  key to reach out to the young generation www.fishlabs.net
  9. 9. Thank you for listening! michael@fishlabs.net Follow us on: http://www.twitter.com/fishlabs http://www.facebook.com/fishlabs www.fishlabs.net
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×