M2 roadshow europe jonathan macdonald thisfluidworld

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M2 roadshow europe jonathan macdonald thisfluidworld

  1. 1. mobile then, now, next jonathan macdonald this fluid world
  2. 2. then operators ‘owning’ personal information this fluid world
  3. 3. now over the top players ‘owning’ personal information this fluid world
  4. 4. next people owning their own personal information this fluid world
  5. 5. then phone companies as primary communication service providers this fluid world
  6. 6. now ISPs as primary communication service providers this fluid world
  7. 7. next realisation its actually all about every single one of us this fluid world
  8. 8. then restricted portals as forced destinations this fluid world
  9. 9. now mass web usage as primary application of internet this fluid world
  10. 10. next applications as primary internet usage affecting communication and…everything else this fluid world
  11. 11. then dual-purpose, button push, functional this fluid world
  12. 12. now multi-purpose, touch-screen, this fluid world functional and recreational
  13. 13. next converged, augmented, virtual and central to… everything else this fluid world
  14. 14. then predictable revenue this fluid world from retail purchase models
  15. 15. now advertising funded products and services… oh, and ‘freemium’ this fluid world
  16. 16. next realisation that creation of value is the only assurance of this fluid world spend
  17. 17. final thought this fluid world
  18. 18. the divide between us and the stuff we need - has, does and always will present the greatest opportunities this fluid world
  19. 19. jonathan macdonald jonathan@thisfluidworld.com thisfluidworld.com @jmacdonald jonathanmacdonald.com linkedin.com/in/jonathanmacdonald this fluid world

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