AR(t) is Everywhere:
Augmented Reality is here to stay



        Mobile Squared Europe
         29 September 2010
       ...
Stedelijk Museum
Stedelijk Museum
Artours project
Innovatie Cultuuruitingen Agentschap NL

Targets:
- Create open platform for museumtours and artists
- Co-operate with pee...
Technique




Augmented reality:
- combines real and virtual
- is interactive in real time
- is registered in 3D
Augmented Reality
Future
Museum as co-innovator
Netherlands
International
New user experience
Art decontextualised
Business model

Paid by user :
- Rental (in museum)
- Retail (App shop)
- Freemium (App sales)
- Donations (sms/micropayme...
Roadmap ARtours

AR inside the Stedelijk Museum
Pimp your City!
Museum Hacking
(with Rijksmuseum & van Gogh Museum)

Dutch...
M2 roadshow europe hein wills stedelijk museum
M2 roadshow europe hein wills stedelijk museum
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M2 roadshow europe hein wills stedelijk museum

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M2 roadshow europe hein wills stedelijk museum

  1. 1. AR(t) is Everywhere: Augmented Reality is here to stay Mobile Squared Europe 29 September 2010 Hein Wils (h.wils@stedelijk.nl) @heinhier
  2. 2. Stedelijk Museum
  3. 3. Stedelijk Museum
  4. 4. Artours project
  5. 5. Innovatie Cultuuruitingen Agentschap NL Targets: - Create open platform for museumtours and artists - Co-operate with peers and commercial partners - Create business models - Embed AR and innovation in organisation
  6. 6. Technique Augmented reality: - combines real and virtual - is interactive in real time - is registered in 3D
  7. 7. Augmented Reality
  8. 8. Future
  9. 9. Museum as co-innovator
  10. 10. Netherlands
  11. 11. International
  12. 12. New user experience
  13. 13. Art decontextualised
  14. 14. Business model Paid by user : - Rental (in museum) - Retail (App shop) - Freemium (App sales) - Donations (sms/micropayments) - Abonnement Free for user: - Subsidised or investment - Sponsoring - Adverts - Data sales
  15. 15. Roadmap ARtours AR inside the Stedelijk Museum Pimp your City! Museum Hacking (with Rijksmuseum & van Gogh Museum) Dutch Museum Congres Museums & the Web ISEA 2011 Istanbul

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