M2 roadshow europe hein wills stedelijk museum
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M2 roadshow europe hein wills stedelijk museum

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M2 roadshow europe hein wills stedelijk museum M2 roadshow europe hein wills stedelijk museum Presentation Transcript

  • AR(t) is Everywhere: Augmented Reality is here to stay Mobile Squared Europe 29 September 2010 Hein Wils (h.wils@stedelijk.nl) @heinhier
  • Stedelijk Museum
  • Stedelijk Museum
  • Artours project
  • Innovatie Cultuuruitingen Agentschap NL Targets: - Create open platform for museumtours and artists - Co-operate with peers and commercial partners - Create business models - Embed AR and innovation in organisation
  • Technique Augmented reality: - combines real and virtual - is interactive in real time - is registered in 3D
  • Augmented Reality
  • Future
  • Museum as co-innovator
  • Netherlands
  • International
  • New user experience
  • Art decontextualised
  • Business model Paid by user : - Rental (in museum) - Retail (App shop) - Freemium (App sales) - Donations (sms/micropayments) - Abonnement Free for user: - Subsidised or investment - Sponsoring - Adverts - Data sales
  • Roadmap ARtours AR inside the Stedelijk Museum Pimp your City! Museum Hacking (with Rijksmuseum & van Gogh Museum) Dutch Museum Congres Museums & the Web ISEA 2011 Istanbul