M2 roadshow europe harald neidhardt smaato

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M2 roadshow europe harald neidhardt smaato

  1. 1. Mobile Advertising Metrics HARALD NEIDHARDT CMO & CO-FOUNDER SMAATO INC.
  2. 2. Smaato Metrics
  3. 3. Metrics
  4. 4. Metrics
  5. 5. Metrics 25% EU
  6. 6. Metrics
  7. 7. Europe joins the Billionaire’s club !"#$%$&'&()$*'+"),$(-.,/01"2#$13,2-$45$*")67$ !#%$$$%$$$%$$$!! !-$$%$$$%$$$!! !,$$%$$$%$$$!! !+$$%$$$%$$$!! ./! !*$$%$$$%$$$!! 01234! !)$$%$$$%$$$!! !($$%$$$%$$$!! 56278! !'$$%$$$%$$$!! 9:;<248! !&$$%$$$%$$$!! =;24>:! !#$$%$$$%$$$!! !"!!!! &$#$! &$##! &$#&! &$#'! &$#(! &$#)! Upcoming Smaato White Paper
  8. 8. Germany’s Mobile Socio-Demographic Data First Mobile Reach Market Research
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