M2 roadshow europe andy smith admob

842 views
789 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
842
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

M2 roadshow europe andy smith admob

  1. 1. Creative mobile advertising Andy Smith Industry Head, AdMob Google Confidential & Proprietary
  2. 2. Short n’ Sweet! Proven impact mobile for brands Creativity it’s a multi-platform thing Google Confidential & Proprietary
  3. 3. Proven impact mobile delivering for brands Google Confidential & Proprietary Source: Comscore Feb 2010
  4. 4. Impact of mobile Aided Brand Awareness advertising vs 20 online today 10 Purchase Intent 5.6 Ad Awareness 22.2 2.4 5.9 1.3 0 4.9 2.6 Mobile 4.2 1.6 Online 12.1 Brand Favorablity Message Association Percent of People Impacted Google Confidential & Proprietary
  5. 5. Mobile advertising Aided Brand Awareness vs early online 20 and video norms 10 7.8 Purchase Intent 22.2 Ad Awareness 5.6 18.9 5.9 4.1 Mobile 4 0 2.1 2.3 9.1 4.5 Online 4.2 5.8 11.3 (2000-02) 12.1 Video (2002-04) Brand Favorablity Message Association Percent of People Impacted Source:Millward Brown, Dynamic Logic Google Confidential & Proprietary
  6. 6. Mobile users pay more attention % completely focused 33% 27% 19% 17% 13% 6% Source: Universal McCann 2009
  7. 7. Creativity it’s a multi-platform thing Source: IAB/PWC mobile ad spend study apr 2010
  8. 8. Where our ads run globally 10,000+ iPhone Apps 8,000+ Mobile Websites 5000+ Android Apps Google Confidential & Proprietary
  9. 9. Cross-platform ad formats Engage your audience with banners & rich-media iPhone Android iPod touch Palm Blackberry Google Confidential & Proprietary
  10. 10. Google Confidential & Proprietary
  11. 11. Reebok: Canvas Ads Across Mobile Platforms Google Confidential & Proprietary
  12. 12. Mobile site Google Confidential & Proprietary
  13. 13. Mobile site – videos Google Confidential & Proprietary
  14. 14. ‘Mobile First’
  15. 15. Thank you any questions? twitter.com/googlemobileads http://googlemobileads.blogspot.com/ Google Confidential & Proprietary
  16. 16. Fast & Furious - Engaging Post Click Experience Google Confidential & Proprietary

×