Are You Ready ForMobile Marketing ?<br />Mobile Marketing Survey Results<br />Alexander Vlasblom<br />Director of Marketin...
About Netsize<br /><ul><li>Global mobile commerce & communications enabler
Solutions: mobile messaging, mobile marketing, content retailing, billing & micropayments
Reach 1.6 bn mobile users on 700 mobile operator networks in 200 countries
Direct connections with 130 operators in 28 countries
100m transactions/month
Founded in 1998
11 offices, 200 employees
800 customers</li></ul>…<br />
Netsize Mobile Marketing Survey<br /><ul><li>Professionals and executives, 221 respondents
Companies: Even mix of b2b, b2c and b2b+b2c companies
Regions: 2/3 Europe, 1/6 North America, 1/6 Asia Pac and other
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M2 Roadshow Alexander Vlasblom Netsize

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M2 Roadshow Alexander Vlasblom Netsize

  1. 1. Are You Ready ForMobile Marketing ?<br />Mobile Marketing Survey Results<br />Alexander Vlasblom<br />Director of Marketing Communications, Netsize<br />Contact: avlasblom@netsize.com, www.netsize.com<br />
  2. 2. About Netsize<br /><ul><li>Global mobile commerce & communications enabler
  3. 3. Solutions: mobile messaging, mobile marketing, content retailing, billing & micropayments
  4. 4. Reach 1.6 bn mobile users on 700 mobile operator networks in 200 countries
  5. 5. Direct connections with 130 operators in 28 countries
  6. 6. 100m transactions/month
  7. 7. Founded in 1998
  8. 8. 11 offices, 200 employees
  9. 9. 800 customers</li></ul>…<br />
  10. 10. Netsize Mobile Marketing Survey<br /><ul><li>Professionals and executives, 221 respondents
  11. 11. Companies: Even mix of b2b, b2c and b2b+b2c companies
  12. 12. Regions: 2/3 Europe, 1/6 North America, 1/6 Asia Pac and other
  13. 13. Europe: even split West/North/South/East/Central</li></ul>© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 3<br />
  14. 14. Netsize Mobile Marketing Survey<br />Key Findings<br /><ul><li>Mobile, tool for acquisition and retention
  15. 15. Messaging, the backbone of mobile marketing
  16. 16. Innovative formats on the rise
  17. 17. Mobile marketing is teamwork
  18. 18. Quality of opt-in campaign databases main concern</li></li></ul><li>Mobile in the Mix: Purposes<br />© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 5<br />
  19. 19. Tactics and Formats Used Today, and Planned in Next 6 Months<br />© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 6<br />
  20. 20. How Are Mobile Campaigns Managed ?<br />© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 7<br />
  21. 21. In-House vs Rented Lists <br />© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 8<br />
  22. 22. It All Starts with a Good Database<br />© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 9<br />
  23. 23. © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 10<br />Mobile Marketing: Good Expectations<br />
  24. 24. But What Is Holding Back Spending?<br />© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 11<br />
  25. 25. <ul><li>Significant interest in mobile marketing as a means to target audiences, reach consumers, measure results
  26. 26. Database quality, regulatory environment is a concern
  27. 27. SMS / MMS messaging lead over other schemes and formats, in search for traffic & conversion
  28. 28. Mix will shift to richer formats
  29. 29. Providers play key role in education and knowledge building; successful campaigns are team work</li></ul>Conclusions<br />For more stats, charts, and free Summary Report download visit www.netsize.com<br />

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