Keydev phil gault sponge

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Keydev phil gault sponge

  1. 1. Phil GaultClient Services Directorphil.gault@spongegroup.com(+44) 20 7612 1910Twitter: @spongemobile
  2. 2. Connected Things Disconnected Things
  3. 3. Connected Things Isolated Things
  4. 4. Ingredients for interaction
  5. 5. InsightPersonalisation Context Snacking Sharing
  6. 6. Integration• Experiences not channels• Bring something new• Create bigger wholes
  7. 7. Incremental• Conversation starters• The second action• Clear end-points
  8. 8. Intensity• Extend brand role• Be where you’re needed• Evolve fast
  9. 9. Ingredients for interaction Insight Integration Incremental Intensity

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