Your SlideShare is downloading. ×
0
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Roadshow Europe mobileSQUARED - Gavin Patterson
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Roadshow Europe mobileSQUARED - Gavin Patterson

1,577

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,577
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Data to develop your mobile strategyGavin Patterson, Chief Markets Analyst Gavin@mobilesquared.co.ukmobileSQUARED +44 118 977 6902
  • 2. Mobile Consumer Trends 4Q12... Mobile subscriptions: 84.27 million Total population: 63.5 million Mobile subscribers: 51.22 million Mobile Internet users: 35.74 million Mobile App users: 30.83 million Mobile Commerce users: 24.59 million Mobile Advertising reach: 22.63 million Mobile Marketing opt-ins: 22.05 million Source: Mobile Consumer Trends, in association with
  • 3. Mobile Consumer Trends 4Q12 users vs subs, pops & devices9080 42% 37% 29% 27% 26% Subscriptions70 Population60 Subscribers 56% 49% 39% 36% 35% Users50 70% 60% 48% 44% 43%40302010 0 Mob Mob apps Mob Mob ad Mob internet commerce marketing Source: Mobile Consumer Trends, in association with
  • 4. Smartphone growth, 2010-16 30 mil. handset sales per year +80% contracts upgrade +55% prepay upgradeDevice penetration of 24.3% in 2010... 51.2% in 2012... and 79.9% in 2016 Source: Mobile Consumer Trends, in association with
  • 5. Audience?
  • 6. Mobile Consumer Trends tracks...Mobile Internet Mobile Marketing Primary form of internet access  Opted-in and used At least once per day  Opted-in, haven’t used yet At least once per week At least once per month Mobile Advertising  Seen, no purchaseMobile Apps  Seen, mobile purchase 5 per week / frequent user  Seen, PC purchase 5 per month / frequent user  Seen, shop purchase Occasional / frequent user Occasional / in-frequent userMobile Commerce Spend up to £10 Spend up to £100 Spend up to £1,000 Spend up to £1,000, and over Source: Mobile Consumer Trends, in association with
  • 7. Mobile Internet users, by gender 4Q12 35.74 million total At least once per week Primary form of internet access 53% / 47% 52% / 48%3,000,000 2,000,0002,500,0002,000,000 1,500,000 Male Male1,500,000 1,000,0001,000,000 Female Female 500,000 500,000 0 0 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 At least once per day At least once per month 50% / 50% 47% / 53%10,000,000 4,000,000 8,000,000 3,000,000 6,000,000 Male 2,000,000 Male 4,000,000 Female 1,000,000 Female 2,000,000 0 0 Q4 1Q 2Q 3Q 4Q Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 2011 2012 2012 2012 2012 Source: Mobile Consumer Trends, in association with
  • 8. Mobile app users, by age 4Q12 30.83 million total Heavy downloader, Frequent downloader, frequent user (18-34 = 66%) frequent user (25-44 = 54%)800,000 1,500,000 18-24 18-24600,000 25-34 1,000,000 25-34400,000 35-44 35-44 500,000200,000 44-54 44-54 55-64 55-64 0 0 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 Occasional downloader, Occasional downloader, frequent user (25-54 = 70) infrequent user (35-64 = 81%)3,000,000 4,000,000 18-24 18-24 3,000,0002,000,000 25-34 25-34 35-44 2,000,000 35-441,000,000 44-54 1,000,000 44-54 0 55-64 0 55-64 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 Source: Mobile Consumer Trends, in association with
  • 9. Mobile commerce, by location 4Q1120.76 million total National average £10 - 45% of users £100 - 37% of users £1000 - 11% of users £1000+ - 7% of users Internet purchase - 72 App purchase - 28% Male Internet/app - 67/33% Female Internet/app - 78/22% Source: Mobile Consumer Trends, in association with
  • 10. Mobile advertising users, by socio-econ 4Q12 22.63 million total... 53% ABC1 conversion; 42% of C2DE Mobile purchase PC purchase ABC1 = 61% ABC1 = 64%2,500,000 2,500,0002,000,000 2,000,0001,500,000 ABC1 1,500,000 ABC11,000,000 C2DE 1,000,000 C2DE 500,000 500,000 0 0 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 In-store purchase No purchase ABC1 = 57% ABC1 = 51%1,500,000 6,000,0001,000,000 4,000,000 ABC1 ABC1 C2DE 2,000,000 C2DE 500,000 0 0 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 Q4 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012 Source: Mobile Consumer Trends, in association with
  • 11. Mobile marketing users, by device 4Q1120.80 million total iPhone 12% Android 14% Other smart 16% Total smart 42% Featurephone 54% Legacy 4% Top Tip: ABC1 females in London aged 24-34 with an iPhone 21,829 Source: Mobile Consumer Trends, in association with
  • 12. Don’t switch off yet:Take our data challenge:‘Play Your Data Right’Visit the mobileSQUARED stand in the River Room Gavin Patterson Chief Markets Analyst mobileSQUARED gavin@mobilesquared.co.uk +44 118 977 6902

×