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Big Names / Top content - Video vs Audio vs Slides vs Lists vs Graphics

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70+ top blogs analyzed including: …

70+ top blogs analyzed including:

http://jeffbullas.com Jeff Bullas
http://kissmetrics.com Hiten Shah & Neil Patel
http://mackcollier.com Mack Collier
http://copyblogger.com Brian Clark
http://hubspot.com Brian Halligan & Dharmesh Shah
http://businessesgrow.com Mark Schaefer
http://maximizesocialbusiness.com Neal Schaffer
http://convinceandconvert.com Jay Baer
http://heidicohen.com Heidi Cohen
http://ducttapemarketing.com John Jantsch
http://contentmarketinginstitute.com Joe Pulizzi
http://socialmediaexaminer.com Michael Stelzner
http://problogger.net Darren Rowse
http://spinsucks.com Gini Dietrich
http://thesocialmediahat.com Mike Allton
http://business2community.com Brian Rice / Dan Criel
http://socialmediatoday.com Robin Carey
http://marketingprofs.com Ann Handley
http://clickz.com Clickz
http://searchengineland.com Danny Sullivan
http://bufferapp.com Leo Widrich & Joel Gascoigne
http://smartinsights.com Dr Dave Chaffey / Dan Bosomworth / Stu Miller
www.intentionalgrowth.com Joseph Olewitz
http://malharbarai.com Malhar Barai
http://w5coaching.com/blog John Nieuwenburg
http://razorsocial.com Ian Cleary
http://tweet4ok.com Frithjof Petscheleit
http://changeyourgamebealeader.com Jennifer Olney
http://orbitmedia.com Andy Crestodina
http://socialmedia-max.com Michele Smorgon
http://ipnostudio.com Andrea - Ipnostudio
http://dragonsearchmarketing.com Ric Dragon
http://steamfeed.com DJ Thistle / Daniel Hebert / Gerry Michaels
http://www.tedrubin.com Ted Rubin
http://diyblogger.net Dino Dogan
http://geofflivingston.com Geoff Livingston
http://www.twistimage.com Mitch Joel
http://menwithpens.ca James Chartand
http://pushingsocial.com Stanford Smith
http://senseimarketing.com Sam Fiorella
http://jureklepic.com Jure Klepic
http://www.toprankblog.com Lee Odden
http://marismith.com Mari Smith
http://webinknow.com David Meerman Scott
http://amyporterfield.com Amy Porterfield
http://blog.guykawasaki.com Guy Kawasaki
http://cc-chapman.com C.C. Chapman
http://chrisbrogan.com Chris Brogan
http://mycmgr.com Tim McDonald
http://denisewakeman.com Denise Wakeman
http://garyvaynerchuk.com Gary Vaynerchuk
http://avc.com Fred Wilson
http://martinshervington.com Martin Shervington
http://sarkemedia.com Sarah Arrow
http://socialable.co.uk Lilach Bullock
http://pammarketingnut.com Pam Moore
http://talentculture.com Meghan M Biro
http://www.ferreemoney.com Neil Ferree
http://v3im.com Shelly Kramer
http://feldmancreative.com Barry Feldman
http://briansolis.com Brian Solis
http://web-strategist.com/blog Jeremiah Owyang
http://christopherspenn.com Christopher Penn
http://bethkanter.org Beth Kanter
http://socialmediaexplorer.com Jason Falls / Jason Spooner / Nichole Kelly
http://brasstackthinking.com Amber Naslund
http://bryaneisenberg.com Bryan Eisenberg
http://successful-blog.com Liz Strauss
http://buzzmachine.com Jeff Jarvis
http://www.bigbrandsystem.com - Pamela Wilson

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  • 1. video content, slide content, audio content, list content, infographics content ToPCoNtEnT
  • 2. Copyright Boomylabs 2011-2013 WhO Is UsInG WhIcH MeDiA?
  • 3. ViDeO StAtS 15%Of PoStS InClUdE ViDeO 79% Of BlOgS UsE ViDeO
  • 4. GaRy VaYnErChUk MaRtIn ShErViNgToN NeIl FeRrEe ViDeO KiNgS 1 23
  • 5. AuDiOStAtS 4%Of PoStS InClUdE AuDiO 30% Of BlOgS UsE AuDiO
  • 6. AuDiO KiNgS 1 23 FrEd WiLsOn AmY PoRtErFiElD MiChAeL StElZnEr
  • 7. SlIdEs StAtS Of PoStS InClUdE SlIdEs 40% Of BlOgS UsE SlIdEs 3%
  • 8. SlIdE KiNgS =1 JeFf BuLlAs JoE PuLiZzI RiC DrAgOn LeE OdDeN NeIl FeRrEe
  • 9. LiStSStAtS Of PoStS InClUdE LiStS 99% Of BlOgS UsE LiStS 57%
  • 10. LiSt KiNg&QuEeN =1 3 HeIdI CoHeN IaN cLeArY AmY PoRtErFiElD
  • 11. GrApHiCs StAtS 20%Of PoStS InClUdE GrApHiCs 81% Of BlOgS UsE GrApHiCs
  • 12. GrApHiCs 1 2 3 KiNgIaN ClEaRy MiChElE SmOrGoN BuFfEr ApP
  • 13. WaNt KiNg? To Be
  • 14. Copyright Boomylabs 2011-2013 WaNt YoUr BlOg AnAlYzEd? “LiKe” tHiS sLiDeDeCk oN sLiDeShArE lEaVe a cOmMeNt wItH yOuR bLoG UrL wE’lL AuDiT yOuR lAsT 25 bLoG pOsTs FoR FrEe IS THIS YOU
  • 15. CoNtEnT ToP
  • 16. Copyright Boomylabs 2011-2013 BlOgS vS CoNtEnT (PoStS) (78.6%) oF BlOgS uSe vIdEo, BuT oNlY 14.7% oF pOsTs iNcLuDe vIdEo
  • 17. LeT’S ExPlOrE
  • 18. Copyright Boomylabs 2011-2013 %age of posts including video %age of posts including audio tagged Listly lists linking to 25 posts %age of posts including docs %age of posts including graphics %age of posts including lists%age of posts including slides OnE BlOg : ExPlAiNeD http://www.slideshare.net/ nickkellet/content-trumps-what- can-a-content-audit-of-22-top- blogs-teach-you MoRe InFo
  • 19. Copyright Boomylabs 2011-2013 Blog Personality http://jeffbullas.com Jeff Bullas http://kissmetrics.com Hiten Shah & Neil Patel http://mackcollier.com Mack Collier http://copyblogger.com Brian Clark http://hubspot.com Brian Halligan & Dharmesh Shah http://businessesgrow.com Mark Schaefer http://maximizesocialbusiness.com Neal Schaffer http://convinceandconvert.com Jay Baer http://heidicohen.com Heidi Cohen http://ducttapemarketing.com John Jantsch http://contentmarketinginstitute.com Joe Pulizzi http://socialmediaexaminer.com Michael Stelzner http://problogger.net Darren Rowse http://spinsucks.com Gini Dietrich http://thesocialmediahat.com Mike Allton http://business2community.com Brian Rice / Dan Criel http://socialmediatoday.com Robin Carey http://marketingprofs.com Ann Handley http://clickz.com Clickz http://searchengineland.com Danny Sullivan http://bufferapp.com Leo Widrich & Joel Gascoigne http://smartinsights.com Dr Dave Chaffey / Dan Bosomworth / Stu Miller www.intentionalgrowth.com Joseph Olewitz http://malharbarai.com Malhar Barai http://w5coaching.com/blog John Nieuwenburg http://razorsocial.com Ian Cleary http://tweet4ok.com Frithjof Petscheleit http://changeyourgamebealeader.com Jennifer Olney http://orbitmedia.com Andy Crestodina http://socialmedia-max.com Michele Smorgon http://ipnostudio.com Andrea - Ipnostudio http://dragonsearchmarketing.com Ric Dragon http://steamfeed.com DJ Thistle / Daniel Hebert / Gerry Michaels http://www.tedrubin.com Ted Rubin http://diyblogger.net Dino Dogan http://geofflivingston.com Geoff Livingston http://www.twistimage.com Mitch Joel http://menwithpens.ca James Chartand http://pushingsocial.com Stanford Smith http://senseimarketing.com Sam Fiorella http://jureklepic.com Jure Klepic http://www.toprankblog.com Lee Odden http://marismith.com Mari Smith http://webinknow.com David Meerman Scott http://amyporterfield.com Amy Porterfield http://blog.guykawasaki.com Guy Kawasaki http://cc-chapman.com C.C. Chapman http://chrisbrogan.com Chris Brogan http://mycmgr.com Tim McDonald http://denisewakeman.com Denise Wakeman http://garyvaynerchuk.com Gary Vaynerchuk http://avc.com Fred Wilson http://martinshervington.com Martin Shervington http://sarkemedia.com Sarah Arrow http://socialable.co.uk Lilach Bullock http://pammarketingnut.com Pam Moore http://talentculture.com Meghan M Biro http://www.ferreemoney.com/ Neil Ferree http://v3im.com Shelly Kramer http://feldmancreative.com/ Barry Feldman http://briansolis.com Brian Solis http://web-strategist.com/blog Jeremiah Owyang http://christopherspenn.com Christopher Penn http://bethkanter.org Beth Kanter http://socialmediaexplorer.com Jason Falls http://brasstackthinking.com Amber Naslund http://bryaneisenberg.com Bryan Eisenberg http://successful-blog.com Liz Strauss http://buzzmachine.com Jeff Jarvis http://www.bigbrandsystem.com Pamela Wilson http://unmarketing.com Scott Stratten http://firstfoundation.ca Jackson Middleton http://scottdawson.ca Scott Dawson 6 oF 72 BlOgS/FaCeS http://list.ly/list/6FiLiNkS To BlOgS -
  • 20. Vs CoMpArE & LeArN LeEAnDy
  • 21. NaMeS BiG
  • 22. BrYaN EiSeNbErGAmBeR NaSlUnD
  • 23. JeFf JaRvIsSoCiAl MeDiA ExPlOrEr
  • 24. LiZ StRaUsSPaMeLa WiLsOn
  • 25. BeTh KaNtErBaRrY FeLdMaN
  • 26. ChRiStOpHeR PeNnBrIaN SoLiS
  • 27. ShElLy KrAmErJeReMiAh OwYaNg
  • 28. BuFfErApP.cOmAnN HaNdLeY
  • 29. SeArChEnGiNeLaNd.CoMClIcKz.CoM
  • 30. SmArTiNsIgHtS.cOmSoCiAlMeDiAtOdAy.CoM
  • 31. DaRrEn RoWsEBuSiNeSs2CoMmUnItY.cOm
  • 32. HeIdI CoHeNGiNi DiEtRiCh
  • 33. JoE PuLiZzIJaY BaEr
  • 34. BuSiNeSsGrOw.cOmDuCtApEmArKeTiNg.cOm
  • 35. SoCiAlMeDiAeXaMiNeR.cOmThEsOcIaLmEdIaHaT.cOm
  • 36. CoPyBlOgGeR.CoMMaXiMiZeSoCiAlBuSiNeSs.CoM
  • 37. HuBsPoT.CoMKiSsMeTrIcS.CoM
  • 38. MaCk CoLlIeRJeFf BuLlAs
  • 39. FrEd WiLsOnDeNiSe WaKeMaN
  • 40. LiLaCh BuLlOcKGaRy VaYnErChUk
  • 41. TaLeNtCuLtUrE,cOmMaRtIn ShErViNgToN
  • 42. PaM MoOrENeIl FeRrEe
  • 43. AmY PoRtErFiElDSaRaH ArRoW
  • 44. ChRiS BrOgAnCc ChApMaN
  • 45. MyCmGr.cOmGuY KaWaSaKi
  • 46. MaRi SmItHDaViD MeErMaN ScOtT
  • 47. LeE OdDeNJuRe KlEpIc
  • 48. StAnFoRd SmItHSaM FiOrElLa
  • 49. GeOfF LiViNgStOnDiNo DoGaN
  • 50. MiTcH JoElJaMeS ChArTlAnD
  • 51. RiC DrAgOnIaN ClEaRy
  • 52. FrItHjOf PeTsChElEiTMiChElE SmOrGoN
  • 53. JeNnIfEr OlNeYStEaMfEeD.CoM
  • 54. AnDy CrEsToDiNaTeD RuBiN
  • 55. JoSePh OlEwItZMaLhAr BaRaI
  • 56. JoHn NiEuWeNbUrGAnDrEa - IpNoStUdIo
  • 57. Nick Kellet nick@list.ly @nickkellet Original Posts: http://blog.list.ly/2013/07/22/what- can-a-content-audit-of-22-top-blogs- teach-you/ http://blog.list.ly/2013/07/15/its- takes-two-to-social-infographic- video-slides-audio/ http://www.slideshare.net/nickkellet/ top-content-vs-video-audio-vs-slides- vs-lists-vs-graphics http://blog.list.ly/2013/07/30/big- names-top-content-video-audio- slides-lists-infographics/ ThE EnD istly ThE EnD