Beware metaphors can have your audience place you in the wrong bucket.
This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally missed the core value - they rock at making simple decks with great images.
They lost me at their branding and metaphor.
They don't CLEARLY communicate that they are an authoring tool.
This is a huge lesson. Are people driving by and missing your wow?
It took a friend to share, recommend and highlight Haikudecks' value prop.
Their metaphors didn't help..