Mindful Metaphors - Mindful Marketing
by Nick Kellet, Ideas Guy, Innovator, Entrepreneur at List.ly on Dec 23, 2013
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Beware metaphors can have your audience place you in the wrong bucket. ...
Beware metaphors can have your audience place you in the wrong bucket.
This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally missed the core value - they rock at making simple decks with great images.
They lost me at their branding and metaphor.
They don't CLEARLY communicate that they are an authoring tool.
This is a huge lesson. Are people driving by and missing your wow?
It took a friend to share, recommend and highlight Haikudecks' value prop.
Their metaphors didn't help..
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