Mindful Metaphors - Mindful Marketing
Upcoming SlideShare
Loading in...5
×
 

Mindful Metaphors - Mindful Marketing

on

  • 5,239 views

Beware metaphors can have your audience place you in the wrong bucket. ...

Beware metaphors can have your audience place you in the wrong bucket.

This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally missed the core value - they rock at making simple decks with great images.

They lost me at their branding and metaphor.

They don't CLEARLY communicate that they are an authoring tool.

This is a huge lesson. Are people driving by and missing your wow?

It took a friend to share, recommend and highlight Haikudecks' value prop.

Their metaphors didn't help..

Statistics

Views

Total Views
5,239
Views on SlideShare
4,885
Embed Views
354

Actions

Likes
49
Downloads
505
Comments
11

12 Embeds 354

http://moodle.tau.ac.il 148
http://blog.list.ly 82
http://www.scoop.it 73
https://twitter.com 27
http://www.pattydraw.com 15
http://www.google.com 2
https://www.edu-apps.org 2
http://shauns.ghost.io 1
http://www.linkedin.com 1
http://pulse.me&_=1388237957408 HTTP 1
http://storify.com 1
https://home.jolicloud.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 11 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mindful Metaphors - Mindful Marketing Mindful Metaphors - Mindful Marketing Presentation Transcript

  • Photo by Kuyan Redman - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/76541731@N06
  • Photo by Alex E. Proimos - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/34120957@N04
  • Photo by @jackeliiine - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/38730224@N05 View slide
  • Photo by pixel pro photography south africa - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/ View slide
  • Photo by marsmet545 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/79996062@N08
  • Photo by Alyssa L. Miller - Creative Commons Attribution License http://www.flickr.com/photos/34701044@N06
  • Photo by soundman1024 - Creative Commons Attribution License http://www.flickr.com/photos/53941521@N00
  • Photo by WhatDaveSees - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/60506910@N00
  • Photo by Mo Morgan - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/83273330@N00
  • Photo by norbet1 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/11185080@N03
  • Photo by HVargas - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/13492637@N07
  • Photo by marsmet541 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/63619732@N06
  • Photo by Mark Brannan - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/23403402@N00
  • Photo by mag3737 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/50318388@N00
  • Photo by jonasginter - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/27017674@N06
  • Photo by Protocol Photography - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/33972384@N07
  • Photo by a virtual unknown - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/28179139@N08
  • Photo by Portland Center Stage - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/11509945@N02
  • Photo by Ellieboat - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/51229101@N06
  • Photo by Twistiti - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/9390392@N02
  • Photo by Mylla - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/83969782@N00
  • Photo by Jaclyn Auletta - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/53325935@N05
  • Photo by Eleni Zazani - Creative Commons Attribution License http://www.flickr.com/photos/45598251@N05
  • Photo by Roel Wijnants - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/76672458@N00
  • Photo by monkeyc.net - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/73584213@N00
  • Photo by Javier Volcan - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/48391269@N00
  • Photo by wanderlasss - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/76259435@N00
  • Photo by BenSpark - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/80081080@N00
  • Photo by billifino - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/24649612@N04
  • Photo by @Doug88888 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29468339@N02
  • Photo by Slideshow Bruce - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/19752067@N00
  • ! Backstory: Be Mindful of metaphors • ! Assumption: Haikudeck is a Slideshare wannabe • Differentiation: Metaphors can grant & deny • Reality: Authoring Tool for Slides • Strength: Finding/crediting images • Lesson: Pick Metaphors with care • Warning: Metaphors can be implied or assumed This deck was made with Haikudeck Photo by notrealistic - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/notrealistic/5153362707/
  • Our METAPHOR: LISTS ! LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED
  • Listly is Slideshare for Lists
  • istly EXTEND lifeTime value of content (evolving seo) Solo or Collaborative Bookmarking 2 Social curation 3 4 moderated crowd extended lists 1 9 LY IST L 5 embeddable findable Shareable content 6 Simpler Social List Creation 8 7 Twitter Lists Contest platform Social ranking & prioritization ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG