This guide is Part 1 of a three part guide to local content.
This deck explains the why - it should give you a unique lens on local.
Have you thought about local tourist - local who never lose their curiosity to live like tourists
Local communities works like Lurkers - few people are the active creators and contributors.
It's for this reason you can dominate local content in your niche if you choose to do so and set out with a Marathon mindset.
Clipping is a handy way to collect important slides you want to go back to later.