This is not a content strategy …
This is not a content strategy
It's a people strategy for content strategy
Winning locally online begins from winning people in real life.
Content that is collaboratively created and shared and fed and watered will help you win local online niche segments
This works if you build a community and make it a community initiative
This works if you keep the content alive and if you encourage many people to share and embed the content
It's about building a local content ecosystem