More Feeling, Less Metrics. That's what I concluded when I asked myself "What Does Your Next Content Audit Need?"
I've recently audited 130 blogs and 3500 posts and I concluded you need to personally audit your blog and your competitors blogs to get an emotional response - a feeling. That's the difference. You can't delegate or outsource that experience. You can't use a grading tool to give you a feeling.
Do we need more content? No.
Do we need more metrics? No.
We need MORE feeling. We need to add more humans and humanity back into the process of content creation.
Feelings can be warm and fuzzy or dank, damp and mean. Feelings evoke a reaction - good and bad. They can make us grow. They can make us shrink. That's the risk. Don't take the road of the middle ground. Don't look for average. Don't be numbed by numbers and algorithms.