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Hecklers hangout


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  • 1. #HecklersHangout ListlyThursday, 4 October, 12
  • 2. Lists Connect People to Passion We love Lists “List Posts” are top performing content on the web 30% of content are in a list format Why do we love Lists? They prove we are smart They make us smarter We skim lists It’s always a positive ROI - even for a bad list We only see lists on topics that we love.Thursday, 4 October, 12
  • 3. Content: Ramp trumps Decay Spiked Launch + Long Tail We accept and expect this So we create more content We perpetuate the myth Views Classic post: “Peak & Decay” content lifecylce TimeThursday, 4 October, 12
  • 4. Content: Ramp trumps Decay Spiked Launch + Long Tail Content Should Mature We accept and expect this Declining Views is flawed So we create more content Focus on utility We perpetuate the myth Involve people Views Classic post: “Peak & Decay” content lifecylce Listly: “Launch & Ramp” content lifecycle TimeThursday, 4 October, 12
  • 5. Organic Crowd Validated SEO 1 list: 500+ hits/day & rising Crowd-validated content drives organic SEO Be usefulThursday, 4 October, 12
  • 6. Amplification EBook - Danny Iny Blog Roll - Tonner Doll marketing-resource-list doll-blogs-fashion- collecting-photos possible-enable-the-new-normal/Thursday, 4 October, 12
  • 7. Listly: Social Curation Mojo Brand, Publishers & Bloggers Listly helps more people see, share & engage with your content over a longer period of increase revenue, exposure or engagement Listly lets you rethink your content lifecycle and content expecations. Consumers : Giving & Receiving Utility How cool would it be if this was your list? You too can make content worth sharingThursday, 4 October, 12
  • 8. Lists Around Passions Hindi Songs List Cendrine Marrouat - Tools How to get 500 click/day Her Biggest Blog Post Ever evergreen-songs 10-websites-free-images-blog/ EBook Marketing Danny Iny 12 Most - Customer Service Go Naked - Ebook Hands down best customer feedback platform 21k view / 24 Embeds to-use-listly-for-customer-feedback/ Denise Wakeman Lean Startup Tools & services Ultimate List Post Tool 75k views, 600+ curators visibility/ultimate-tool-building-list- post/ services-for-a-lean-startup? feature=searchThursday, 4 October, 12
  • 9. Lists Around Events GSummit ITSM 65,000 Views in 10 days Crowdsourcing speakers Call for Papers gamificationco 85k views todate sdi-events/tomorrows-it- service-future-today/ The Nines toddrhoadesThursday, 4 October, 12
  • 10. Lists for Organizing Guest Blog Posts blog/doll-blogs/the-best- doll-blogs-a-list-you-can- Andy Crestodina vote-on-and-add-to Lists of Books Ric Dragon Lists of People Blog Rolls Tonner DollThursday, 4 October, 12
  • 11. Lists for Content Videos & Slides and Audio Sound - #Soundof100 feature=search Video - #45Conversations feature=search Slides - Best of Slideshare, 4 October, 12
  • 12. Connecting Locations Top Adelaide Tweeters Top Doers North Ohio favourite-adelaide- doers-thats-people-who- tweeters?feature=mylist get-stuff-done-in- northeast-ohioThursday, 4 October, 12
  • 13. Fun Lists Reasons People LOVE and HATE Lists hate-lists?feature=search 60 Second Dog Trick Videos Awkward Moments feature=mylist Paraprosdokians, 4 October, 12
  • 14. What’s New oEmbed Support API Caching Simpler Embed Workflows Simpler Wordpress IntegrationThursday, 4 October, 12
  • 15. What’s Next? Premium Product More Control More Scale More Insight Bulk Importing Importing Pinboards Importing via Delicious Importing Lists eg via Twitter More Layouts More publisher control Filtering of contentThursday, 4 October, 12